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Cara Lampe is a Marketing Director at Blue Sky Fibers at Blue Sky Fibers. She possess expertise in event planning, merchandising, floral design, wedding planning, photography and 19 more skills.
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Marketing DirectorBlue Sky Fibers Sep 2019 - PresentCore member of the leadership team determining overall business strategy, growth plans, and initiatives. Successfully managing and supporting the marketing and design team. Owner of the marketing budget and reporting for all marketing initiatives. Providing creative direction related to marketing and advertising such as photo shoots, social media, product patterns, promotional collateral, website management, events, new product launches, and digital marketing. Partnering with Sales Team to align marketing and sales goals to drive business growth.• Constantly focused on building brand identity and storytelling in every marketing and advertising opportunity across all marketing platforms.• Conducting research on market and industry trends along with analyzing the competitive landscape for new product and collection development.• Developed numerous end-to-end processes such as the internal product lifecycle and the creative design process to increase efficiencies and better streamline workflow management.• Overseeing the influencer marketing program to increase brand awareness.• Managing all aspects of the website including maintaining and updating webpages, developing new webpages, and analyzing website data and digital sales. -
OwnerFox & Lantern Mar 2017 - PresentAustin, Texas Metropolitan AreaFounder and owner of Fox & Lantern, a published wedding planning and styling company. Experienced in wedding planning, design, and floral, including successfully planning and managing both weddings and photo shoots by providing creative direction and collaboration with vendors and partners. In 2021, I launched a handmade jewelry business under Fox & Lantern.
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Product ManagerGartner Studios Apr 2019 - Sep 2019Stillwater, MnLed product and program development from concept to in-store execution, including workflow management, sales presentation needs, mock-up requests, design team management, and art production. Conducted research and development to understand product offering, retails, and competitive landscape for all mass accounts. Coordinated with team members to ensure timelines were met.• Collaborated with sales and design teams to create new or refreshed products and programs.• Initiated and collaborated on RFQ’s for initial pricing and finalized spec sheets for production.• Adhered to company margin expectations and negotiated pricing to meet P&L requirements.• Led and developed sales forward documents, samples, and presentation deliverables. -
Marketing And Communications OfficerVenturewell Jan 2018 - Apr 2019Hadley, MassachusettsExecuted marketing strategy in partnership with director. Drove brand awareness and slashed expenses by developing and managing branded materials and marketing plans, marketing collateral, and web design/copy; ensured under-budget and on-time completion of deliverables. Developed promotion plans, including social media posts, calendars, email marketing, new material, and collateral, as well as digital marketing. Utilized analytics to track and measure promotion effectiveness and report to stakeholders.• Developed and implemented social media initiatives and marketing campaigns for 25+ national and global programs per year including creating email marketing, social media, blog posts, website pages, and other marketing collateral. • Decreased production time of new marketing materials/programs and forged strong relationships with departments by initiating new procedures to facilitate interdepartmental communication. Boosted application numbers and program/workshop attendance and enhanced brand awareness by executing cohesive branded collateral for programs that targeted new audiences.• Planned and marketed three successful conferences with several hundred attendees. -
Marketing And Communications AssociateVenturewell Oct 2016 - Jan 2018Hadley, Massachusetts -
Project ManagerWe Are Brigade Jun 2015 - Sep 2016Managed campaigns and new product launches for more than eight accounts, collaborating with up to 10 graphic designers, and print vendors for design requests. Negotiated and reviewed contracts. Assembled project teams and led design projects from inception through to completion. Executed timelines, budgets, and schedules. Held kickoff meetings to review goals and focus. Presented concepts to clients in meetings.• Generated business opportunities with new clients by utilizing various media tools along with analyzing proposals and contracts to form a process to expand customer base. • Researched potential new clients and created materials, such as case studies, to sell to clients.• Projected and created budgets for clients and diverse projects. -
Assistant Product Development ManagerThe Yankee Candle Company, Inc. Sep 2014 - Jun 2015South Deerfield, MaLed custom product assortments for retail, online, fundraising, and wholesale channels with $20MM in sales for gift set category. Created products, conducted market research on trends and competitors, and liaised with project managers to ensure on-time delivery and quality-controlled packaging design and drop testing. Designed product line sheets for account managers and assembled gifts sets for photography/creative teams for photo shoots.• Identified growth opportunities to revitalize business by collaborating with internal teams. • Developed reports to determine best pricing for each sales channel by assessing negotiations with vendors and brokers.• Devised product line plans/assortments on a quarterly planning period, attended design kickoff and fragrance house meetings, and worked with accounts to develop product needs and gift sets. -
Assistant Product ManagerK&Company, K&Companysmash Feb 2013 - Aug 2014Kansas City, Missouri AreaCreated products for national accounts and developed marketing materials, social media, photo shoots, and product packaging. Communicated daily with vendors to ensure delivery of pre- and post-production samples.• Achieved individual product and assortment pricing goals by negotiating quotes with factories.• Established product line assortments for big box retailers through collaboration with business groups.
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Assistant BuyerOriental Trading Company Feb 2012 - Jan 2013Initiated 100+ new products per year in party decor and wedding categories for retail, catalog, and online. Prepared and submitted program and product recommendations, financial reporting, and trend analyses for senior leadership.• Negotiated pricing contracts with factories for multi-million-dollar categories to meet P&L requirements.• Managed product sample approval process of pre- and post-production samples.
Cara Lampe Skills
Cara Lampe Education Details
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Business, Management, Marketing, And Related Support Services
Frequently Asked Questions about Cara Lampe
What company does Cara Lampe work for?
Cara Lampe works for Blue Sky Fibers
What is Cara Lampe's role at the current company?
Cara Lampe's current role is Marketing Director at Blue Sky Fibers.
What is Cara Lampe's email address?
Cara Lampe's email address is ca****@****ers.com
What is Cara Lampe's direct phone number?
Cara Lampe's direct phone number is +171231*****
What schools did Cara Lampe attend?
Cara Lampe attended Iowa State University - Ivy College Of Business.
What are some of Cara Lampe's interests?
Cara Lampe has interest in Event Planning, Event Styling, Crafts, Photography, Scrapbooking, Teaching Classes.
What skills is Cara Lampe known for?
Cara Lampe has skills like Event Planning, Merchandising, Floral Design, Wedding Planning, Photography, Customer Service, Weddings, Bridal Showers, Visual Styling, Scrapbooking, Party Favors, Photo Shoots.
Who are Cara Lampe's colleagues?
Cara Lampe's colleagues are Nina Ehoff, Amanda Berg, Mary Pranica, Bridget Miles.
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