In 2023 I took on the role of Secretary at Hawthorn Rowing Club, a community club. In June 2024 I volunteered to be President, a progression from Secretary. My insights know-how is helping me improve the equity and accessibility of the club, which involves working with members, local schools, businesses, and council.

Bastion Insights is part of Bastion, Australia’s largest independent marketing agency.Managing research projects and collaborating with colleagues to deliver insights with impact.Key responsibilities:Delivering research projects that answer client challenges and highlight growth opportunities. Proficient in the development of questionnaires, discussion guides and screening tools, working across both ad-hoc and tracking studies.Development of clear, succinct reports that deliver valuable ‘so what’ actions which are relevant to a broad range of stakeholders.Brainstorming proposals, decoding client briefs, and writing comprehensive backgrounds for new projects.Responsible for the smooth running of project timelines, anticipating client needs and minimising the impact of unexpected developments.Training and mentoring junior colleagues. Working closely with Marketing colleagues to create to content which highlights consumer trends and builds new business opportunities.Outcomes:Contributed to winning a number of large (c.$500k+) research proposals by proactively finding, understanding and summarising the important risks and considerations.Took ownership for delivery of research proposals from design to costings, which saw the successful acquisition of new clients.Designed and deployed new tracking studies that enabled flexibility to meet emerging needs.Delivered mixed-method research projects.Designed and organised interactive workshops – the biggest having 130+ stakeholders from industry, healthcare and patient groups providing feedback on important but complex policy reforms.

Quantum Market Research (QMR) is part of Clemenger Group / Omnicom.Responsible for managing the delivery of research projects and supporting client account management.Highlights:Delivered a new mixed-methodology supplier satisfaction tracker for an iconic Australian DIY brand.Oversaw stakeholder research to peak industry bodies, which afforded the opportunity to interview the current Chief Health Officer.

Tangible Branding specialises in branding research and strategy.This role enabled me to build my experience with consumer brands, with a focus on packaging, pricing, brand equity and U&A.Highlights:Upsold existing tracking study to win ad-hoc customer loyalty project for a well-known doughnut bakery.Managed online & in-restaurant research that confirmed whether a refit of a national chain of Italian restaurants would move them closer to their ‘homeland’ of Milan in the minds of diners.

Kerry Group is a worldwide producer of food and beverage ingredients, consumed daily by over a billion people.During my time with Kerry Group, I held several roles across marketing and research, and was twice promoted, in that time:Research and Insights AnalystDelivered six needs and occasions-based segments of European consumers, helping the business understand the nuances of Mainland-Europe for the first time, and enabled clients to discover new innovation platforms.Co-created with agencies an immersive event for retailers: The Future of Food, a forward-leaning consumer-insights driven initiative, linked to new business opportunities through Salesforce CRM.

Marketing AnalystEmpowered a newly created team of ‘NDC Champions’ to deliver consumer insight for the Sales team in Kerry's state-of-the-art Nutrition Discover Centre.Worked with IT to build a marketing SharePoint site, making insights accessible globally.Combined information from secondary data sources to provide a category growth report to senior leadership.

Designed new analytical food testing methods that assist with new product development by replicating the human senses.