Chris Kluis Email & Phone Number

Palm Harbor, Fl, Us

▶ WHAT WE DOWe engage on product, product marketing, & AI enablement. Our clients have used us to:→ design & launch a saas-building framework, saasrock.com→ launch an AI-based saas GTM advertising campaign based upon saasrock→ redesign & plan GTM for a consumer fintech company→ build an IoT management infrastructure for a green community building organization→ build internal account management practices for an IoT company→ redevelop the business model for a market research company→ design an event application for a market research company→ prompt engineering for a realtors→ prompt engineering for a direct response sales organization▶ HOW WE DO ITWe work in three different ways.1️⃣ Advisor ($2.5k/m)2️⃣ Monthly Retainers ($5-20k/m)3️⃣ 2-Day On-Site Strategy Sessions ($10k)

Fractional Executive serving some of Magic Button Labs customers in product, strategy, & operations.

Lakeland, Florida, Us

Product• Initiated the transformation to a platform• Designed solution for marketing to gain advanced control over product recommendations• Spend per customer increased by 186% over last year• Lifetime value per customer up 183% over last year• Led initiative to instrument the application for deeper understanding• Added metrics & visualizations deeply into the administrative side to inform decision makingOperations• Participated in layoff process • Reformed the team post layoffs

Lakeland, Florida, Us

Ranked on the 2020 Inc 5000 list.

Oldsmar, Fl, Us

Transcendent Corporation name changed after PE-acquisition.Strategy• Responsible for strategy, market, competitor, & acquisition identification/assessment • Directly engaged with Line-of-Business headsProduct• Responsible for UX Team, Reporting & BI Team• Designed next generation of our platform (dynamically rendered web/native components from singular API for web, iOS, & Android)• Influenced the Web, Mobile, & SQL teams• Developed the product scoring & prioritization process Operations• Contract negotiation for both vendor & customer contracts • Managed the Marketing team• Part of Client’s executive escalation path

Oldsmar, Fl, Us

Mintek Mobile Data Solutions name changed after a brand consolidation.Strategy• Develop & manage the Strategic Plan• Part of Executive Management team providing information to PE firm during due diligence & purchase Product• Mentor Product Owners & high growth potential employees• Shadowed customers during day-to-day operations to look for potential new solutions & improvements • Designed new functionality in collaboration with the UX teamSales & Marketing• Managed Marketing team• Presentation development• Speaker at professional conferences• Identify new market & product opportunities• Redesigned the Sales compensation structureOperations• Responsible for Support, Training, & Implementation Departments, managing 18 colleagues• Managed 6 month transition of the support team; during the transition reduced MTTR by 75%• Internal process development champion• Reorganized the Sales Team structure & created a career path with clear milestones• Contract negotiation (eg: 4% recurring price increase on-top of adding 10% on multi-million contract) • Created Managed Services Department: sold, implemented, & managed; causing 10% increase in ARR

Oldsmar, Fl, Us

Strategy• Set 2013 goal within 2 months of employment (5-year plan & roadmap); company achieved goals • Reduced hardware sales (>25% to <5%) increasing overall margin• Transformed the structure of the company (from 40% subscription to 80%+ subscription)• Subscription revenue is now higher than previous total company revenue• Responsible for determining pricing for new products• Responsible for competitor pricing researchSales & Marketing• Redesigned website for inbound marketing• 100x increase in organic traffic• 30x increase in conversions• Organic keyword ranking for 100s of keyword combinations in 5 primary industries• Helped develop new commission structure• Develop marketing/sales presentations• Assist sales on presentations, demos, and sales calls• Led review of CRM solutions• Led integration of solution with existing software and processesOperations• Contract negotiations (eg: negotiated a 90%, $400K, reduction from list pricing)• Recruit technical talent & attend local development meetingsProduct• Designed portions of the 4.0 version of flagship product; $500K subscription lift within 3 months

• Lead Consultant• Landed Mintek Mobile Data Solutions as a repeat client; which led to employment • Resource (pro bono) to the Head of Business Development at Wikipedia

• Developed business plans for subsidiary companies

• Merged a Vascular Practice into the primary Cardiovascular practice • Opened a Vascular Screening Lab: 4 months to cash-flow positive• Opened a Cosmetic Surgery Practice: 4 months to cash-flow positive

• Hire, fire, & manage 12 employees• Presentation development for surgeons• Statistical analysis of surgeries & outcomes

Ms, Entrepreneurship In Applied Technologies

Mba, Marketing, Finance, Entreprenuership

Bs, Management