Cheryl Lyons Email & Phone Number

Philadelphia, PA, US

Develop and implement strategic paid media campaigns to acquire new customers. Partner closely with data science, product, and engineering teams to ensure seamless execution and optimization of growth efforts. Continuously adjust media mix and budget allocation to improve CAC and drive YoY efficiencies. Lead App Store Optimization (ASO) initiatives.

Austin, Texas, US

Owned the strategy, execution and tracking of performance marketing channels, including paid search, paid social, influencers and native advertising. Analyzed and reported on key performance indicators, including CPA, CPC and ROAS. Evaluated new channel opportunities and tested on promising new platforms.

Denver, US

Executed marketing campaigns across search, social, email, display, and affiliate, focusing on all aspects of the consumer funnel. Monitored ROI and adjusted platform bids and budgets to drive performance. Served as primary contact for third party agencies and vendors.

Philadelphia, PA, US

Developed paid social media strategies for a roster of clients across various industries. Actively tested ad creative and landing pages to achieve set goals. Prepared and presented detailed reporting, giving clients insights into campaign performance and future opportunities.

Denver, CO, US

Created and implemented organic and paid social media campaigns for six client accounts. This included content creation, post scheduling, community management, influencer marketing and competitor analysis. Prepared weekly and monthly reports for clients to determine if established KPIs were achieved.

Greenwood Village, Colorado, US

• Created social media content, blog posts and emails for an organic audience of 340k.
• Monitored the social profiles and provided customer service as needed.
• Assisted with planning and running in-store events.
• Helped launch and manage the employee advocacy program.

Denver, Colorado, US

• Drafted press releases, email pitches, blog posts, newsletters and website copy for clients.
• Built media lists and pitched reporters, securing client coverage on a national and local level.
• Monitored, tracked and created reports on media coverage.
• Created blog articles for the firm’s website and posted company updates.

• Assisted with meal plan marketing efforts, including social posts, emails and flyers.
• Attended events around campus to promote the meal plan to students.
• Provided the highest level of customer service to cardholders over the phone and in the office, assisting with account set up and maintenance through the online database.

Bethesda, Maryland, US

• Assisted with writing and editing blog posts, email newsletters and website content.
• Produced organic content for Disability.gov social media platforms.
• Developed and maintained media lists and assisted with strategic statewide outreach.

Washington, DC, US

• Drafted press releases, media alerts, and other written documents.
• With minimal supervision, I pitched a horse rescue center in Texas, successfully securing local media coverage in 8 print publications, 3 television programs and 4 radio stations.
• Monitored and tracked media coverage and emailed organized news clips to all HSUS employees.