Christopher K. Email & Phone Number

Potomac, Md, Us

Boston, Massachusetts, Us

Built and scaled a high-performing team responsible for product marketing, technology partner marketing, technology partner business development, content marketing, analyst relations, and public relations.Drove the product marketing strategy that contributed to over 20% year-over-year revenue growth, expanding the share of wallet with existing clients and acquiring new logos.Restored product marketing as a function at Tufin after a five-year absence.Led the implementation of product launch, sales enablement, and go-to-market processes.Introduced new sales-play-driven go-to-market processes and related sales enablement tools focused on key company growth areas, generating $3M+ in sales pipeline.Launched three major product updates to the market through integrated marketing campaigns, leveraging events, digital, email, and social media channels.Leveraged customer insights and data to create and execute comprehensive product positioning and messaging frameworks, driving a solution-based messaging strategy across digital assets, physical assets, events, and social posts.Fostered collaboration across sales, product management, customer success, and other cross-functional teams to ensure alignment on product strategy, product launches, messaging consistency, and sales enablement success.

Serving as the virtual head of marketing to drive marketing initiatives for SaaS, technology, and cybersecurity clients. Define the strategic vision for company messaging, product messaging, or service messaging.Establish marketing processes for product launches, demand generation campaigns, and marketing operations.Develop marketing content to drive campaigns, demand-generation programs, and revenue growth.

College Park, Maryland, Us

Course Instructor for BMGT367: Career Search Strategies in Business.Leverages public speaking and professional experience to teach career strategies and business to classes of 50 students.

Silver Spring, Maryland, Us

San Francisco, Ca, Us

Built Marketing Department from the ground up, establishing initial go-to-market strategy, marketing analytics and operations framework, budget requirements, and team growth plan. Supported the generation of $6.9M in 2023 sales pipeline, equaling 460% in pipeline growth over 2022.Created company and product messaging frameworks. Developed compelling marketing content including customer case studies, white papers, website messaging, e-books, and product data sheets. Evaluated organizational needs and formed strategies to fill gaps. Selected, hired, and managed creative agencies and public relations, marketing operations, and graphic design contractors.

Toronto, Ontario, Ca

Generated 3,000 leads across 2022 marketing campaigns and increased web traffic by 518% in 5 months.Generated $3.5M in sales pipeline via demand generation programs, equaling 350% in pipeline growth in 13 months. Drove analyst relations strategy that helped establish and solidify the company’s position in the market, resulting in Feroot’s inclusion in Gartner 2022 Application Security Hype Cycle report. Built Marketing Department from the ground up, establishing initial marketing strategy, marketing analytics technology strategy, budget requirements, and team growth plan. Collaborated with leadership to set goals and forged a solid framework to achieve them. Built a successful marketing team of 5 FTE’s and managed $4M budget. Evaluated organizational needs and formed strategies to fill gaps. Selected, hired, and managed creative agencies and public relations, digital marketing, and graphic design contractors.

Tampa, Florida, Us

Spearheaded marketing efforts that secured $53M Goldman Sachs Series B investment. Hired, mentored, and continually challenged team of 5 marketing managers to further expand marketing capabilities.Launched website, led digital marketing efforts, and repositioned brand and service offerings. Established inbound marketing capabilities, competed in services arena, ensured ease of channel sales efforts, and grew brand recognition. Developed 32 sales enablement materials that drove 72% year-over-year revenue growth.Created public relations and analyst relations strategies, earning inclusion in Forrester Now Tech and Wave reports.Initiated channel marketing program and grew ARR from $20M to $44M in 16 months.

Dublin 2, Ie

Product managed 14 iDefense threat data and threat intelligence collection, aggregation, and analysis applications. Steered product marketing and communication efforts. Produced 26 pieces of print collateral, launched iDefense blog, delivered persona marketing presentations, and managed creation of the 2018 and 2019 Cyber Threatscape report. Constructed messaging and value proposition for 5 cyber defense practice areas. Built out 10 tools and processes for collection and creation of cyber threat intelligence requirements. Led threat intelligence product delivery process improvements, including standard operating procedure development.

Arlington, Va, Us

Established product marketing function. Led product launches for new features and functionality from ideation through test cases, marketing plan buildout, implementation, and activity tracking. Authored sales enablement collateral, including data sheets, case studies, use cases, and social media campaigns.Managed analyst relations to gain greater mindshare and industry/market definition. Helmed integration partner marketing efforts, including collateral, webinars, and demonstration video production.

Mclean, Virginia, Us

Headed channel go-to-market strategy, signing 27 global channel partners within the first 9 months.Created and launched channel marketing program from scratch, developing sales enablement tools such as instructor-led and on-demand training programs, Joint Marketing Fund process, and electronic deal registration. Drove product marketing that grew revenue, entering a new market comprised of businesses with 1,000+ employees.Wrote marketing collateral, edited and produced 4 demonstration videos, built 5 training modules for sales team, and designed portal to enable partner access to customized materials.

Torrance, Ca, Us

Built a product launch process that shortened time to revenue for the sales team and distributors. Researched and analyzed competitive intelligence on integrated physical security equipment and developed differentiated marketing collateral. Launched a product with the metal detectors group and built sales training modules. Created and deployed user-friendly tools and templates for marketing managers.

Nordborg, Dk

Developed a 3-year strategy to streamline Mexican manufacturing operations, resulting in process improvements, better communication, and cohesiveness between 4 business units. Compiled a strategic plan for Turkish market entry. By the end of 2014, 2 of the 5 units were on track to triple their revenue by 2018. In total, the Turkish business grew by 113% in 2014. One of the business units recorded a 255% revenue growth in 2014.Launched 3 hardware and 1 software product. Established sales and marketing strategies in coordination with global teams, resulting in $91M revenue in 2014. Deployed an account management and forecasting tool for Turbocor, contributing to the business unit’s 11% revenue growth and eliminating the need to purchase expensive software.

Norwalk, Ct, Us

Presented findings from primary research I compiled to executive team, resulting in 5 green project financing deals in the company’s pipeline. Conducted a research project, presenting findings on how to improve internal corporate communications to GE’s Chief Marketing Officer.

Washington, D.C., Us

Created a top 200 client and segmentation analysis used to make firm investment decisions.Launched and managed Covington’s Relationship Management Program, resulting in a firm revenue increase of $60M.Collaborated with the market research team to build client intelligence reports. Met regularly with attorneys to facilitate client information sharing and devise and execute 2-year marketing strategies for each client. Managed requests for proposal projects across cross-functional teams and drafted 27 responses, leading to 23 wins.

Arlington, Va, Us

Interviewed customers to introduce a new product and collect feedback, enabling the firm to narrow the scope of the product and establish successful pricing models.Trained 6 sales staff on products, cold calling executives, and finding new customers.Researched and analyzed the market, building a list of potential customers.Launched e-learning training modules that are still functioning to date.Initiated an analysis to gauge executives’ strategic challenges.

Arlington, Va, Us

Promoted to New Product Development Research Associate.Pitched in German and English a 7-product portfolio to global senior financial services executives, generating over $1M in sales.Led objection-handling workshops on how to change a prospect’s no into a yes.

Arlington, Va, Us

Promoted to Sr. Marketing Associate within 6 months.Cold called executives to sell a 3-product portfolio, generating over $800K in sales.

Washington, Dc, Us

Mba, Business Administration And Management, General

Bachelor Of Arts, Sociology