-Develop initiatives and improvements to scale for business growth-Optimize organizational efficiency-Manage team operations, ensure on-time, within-budget project delivery-Provide strategic team leadership and cross-functional collaboration, motivating and building alignment

Drove revenue growth through acquiring new clients and securing organic growth opportunities. Cultivated and expanded business partnerships, monitoring organic growth in accounts and strategically determining optimal timing and methods for expanding client relationships.Elevated client retention KPIs by instituting client health and QBRs to assess financial performance, profitability, team chemistry and growth opportunities.Spearheaded business development efforts by identifying and nurturing key prospects aligned with agency business goals, product offerings, and unique industry expertise. Transitioned prospects to clients through collaboration with multi-channel teams and SMEs; introduced clients and businesses to the agency, defined KPIs, analyzed success metrics. Optimized maximum value delivery for clients while maintaining agency profitability through regular analysis of team efficiencies, pricing strategies and AGI metrics.Improved client engagement by assigning internal teams to fit clients’ unique needs and investment levels with the appropriate industry expertise, chemistry, and skill sets.Served on agency executive team, helped to define the agency's vision, financial objectives, and strategic priorities.

Cultivated strong client relationships through insights and strategic recommendations.Collaborated with all disciplines to develop strategic marketing plans.Guided professional growth and day-to-day client service operations for a 20+ member account management team to support clients’ desired business goals.Served on agency leadership team to promote agency culture and employee-owner engagement. Promoted agency brand and words to live by. Ensured optimal client engagement by assigning internal teams to fit clients’ unique needs and investment levels with the appropriate industry expertise, chemistry, and skill sets.Led QBRs with key accounts ensure profitability of accounts through regular assessment of team efficiencies, pricing, issues and growth opportunities. 
Supported teams to provide accurate quarterly forecasting in accordance with annual planning and agency valuation. Identified organic growth opportunities by cultivating relationships and executing client development plans introducing expanded capabilities and sector expertise
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Managed senior-level relationships with clients and grew the portfolio of client business. Maintained the overall service, satisfaction, profitability and health of the agency/client relationship on all accounts.

Elevated marketing stakeholder relations and fostered a culture of collaboration between corporate headquarters and branch locations. Ensured alignment of marketing efforts with organizational goals.Directed an integrated in-house marketing team, overseeing the development of strategic marketing plans and innovative campaign concepts tailored to over 18 retail markets. Led end-to-end multi-channel campaign execution including social media, events, email automation, promotional materials and paid advertising, driving enhanced brand visibility and customer engagement.

Responsible for strategic direction, leadership and management of marketing communications activities for a key pet industry account. Drove execution of website and social media content, product packaging, collateral, public and media relations and branding initiatives. Led product launches and developed go-to-market strategies alongside agency strategy, creative and PR teams. Grew the business through deep client engagement as a trusted advisor.Orchestrated the execution of crisis management plans and business recovery strategies during a critical product recall for a key CPG client, ensuring minimal disruption and safeguarding brand reputation and market position.Led an account team of six to facilitate optimal client service and a deep agency/client partnership experience. Mentored and developed junior team members.

Maintained overall client service and agency/client relationships for multiple accounts, coordinating teams to build strategic plans, manage projects, and balance expectations of clients with execution of work. Responsible for the day-to-day execution of marketing communications projects. Impacted clients’ key metrics and grew business through industry knowledge and problem-solving skills. Motivated, led and managed teams working collaboratively to drive campaigns and programs that delivered on clients' business objectives.

Provided expert coaching and synthesized client feedback for agency teams on all facets of client businesses through a deep understanding of industries, products, brand positions, competitors, target audiences, customer journeys, go-to-market strategies, milestones and budgets.

Developed proposals, presentations, and marketing tools for new and existing clients. Steered the execution of marketing programs and captured repeat business by exceeding KPIs. Exceeded multiple client expectations through detailed team briefs, consistent project management and clear communication of timelines and budgets throughout each projectLed and directed a newly formed account service department by writing job descriptions, implementing performance appraisal processes and forms, and establishing a department meeting schedule and format.

Held diverse roles within the children's apparel division, overseeing domestic and international vendor relations, private label product development, merchandising strategies and optimal merchandise placement to drive sales and market share growth.Utilized rigorous data analysis to evaluate category, class, and item performance, identifying sales risks and opportunities to optimize assortments.Leveraged sales and trend data to execute sales forecasts, inventory planning, design direction, pricing strategies, buyer presentations. Conducted comprehensive results analysis.Developed assortment and inventory plans tailored to store levels and seasonal trends, optimizing fixture capacity and visual merchandise presentation for maximum impact and sales volume.Presented assortments during New York market weeks, securing consensus among store buyers and presidents and achieving corporately supported assortments to drive sales across 300+ stores. Mentored, trained, and empowered junior team members, delegating project ownership and fostering professional growth to enhance team capabilities and overall performance.Selected to lead a pioneering cross-functional design and development team, steering a newly collaborative private label product development process from design through placement. Facilitated seamless collaboration between market representatives, buyers, designers, and overseas offices, managing program development and ensuring smooth logistics from design to delivery. Negotiated prices, monitored quality, assessed production capacity, and coordinated deliveries across eight overseas offices, 15+ vendors, and seven internal departments.Conducted extensive global travel to key production hubs including India, Sri Lanka, Bangkok, Taiwan, Singapore, and Hong Kong, strengthening vendor relationships, coordinating product development efforts and ensuring alignment with company standards and objectives.