Christina Kristofic Email & Phone Number

Philadelphia, PA, US

Philadelphia, Pennsylvania, United States

Philadelphia, Pennsylvania, United States

• Collaborated with other members of the leadership team to develop corporate strategies and policies related to operations, client acquisition, marketing and event planning
• Developed data-driven content strategy to reach the target audience of technologists and entrepreneurs in five major markets
• Managed a diverse team of three direct reports and five indirect reports who covered technology, entrepreneurship and business
• Managed grant-funded reporting projects — identified grant opportunities, collaborated with other members of leadership team to decide how to allocate grant funds, ensured editorial team and contractors satisfied.
• Improved content planning and newsroom communication by developing a shared editorial calendar and leading recurring editorial brainstorming and troubleshooting meetings
• Collaborated with multiple teams and stakeholders to improve website UI/UX and address SEO challenges that hindered website search rankings

Philadelphia, Pennsylvania, United States

• Developed data-driven content strategy aimed at reaching the target audience of readers in the Philadelphia suburbs
• Managed a diverse team of four reporters who covered state politics, local government, education, business, and health care
• Ensured that reporters whose positions were partially or fully grant-funded satisfied grant deliverables
• Guided team to embrace a real-time publishing framework
• Led large newsroom projects, including award-winning coverage of the 2022 midterm elections
• Edited award-winning web and radio feature about the impact of the closure of two hospitals in rural Chester County

Philadelphia, Pennsylvania, United States

• Managed the news team when the City Editor took a short leave of absence
• Wrote select published articles and editorials

Pennsylvania, United States

• Developed data-driven content strategy to reach target audience of Millennial and Generation X women across the state of Pennsylvania
• Developed and tested strategies for social-first publication of content and audience growth
• Managed a diverse team of reporters and freelancers who covered state and national politics
• Collaborated with reporters, graphic designers, video editors, and others across Courier Newsroom to develop and syndicate multimedia content
• Collaborated with Director of Design to develop consistent corporate branding
• Edited and fact-checked content, and managed placement in the daily newsletter and on The Keystone’s social media platforms

Philadelphia, Pennsylvania, United States

• Drafted the company’s first telework policy
• Collaborated with Managing Editor to develop content strategy appealing to the newspaper’s target readership of Black Philadelphians
• Managed a diverse team of four staff reporters and freelancers who covered politics, education, business, health care and community events in Philadelphia and its suburbs
• Collaborated with Digital Editor on website redesign that highlighted staff content
• Streamlined project management by creating the organization’s first shared editorial calendar
• Guided team from a traditional print mindset toward a digital mindset

Levittown, Pennsylvania, United States

• Part of an editing team that led the newspaper to win 2nd place overall; and the General Excellence Award, and 1st place News Excellence, Editorial & Commentary Excellence, Diversity, Special Section, and Community.
• Developed data-driven content strategy to reach target audience of readers in the Philadelphia suburbs
• Managed team of four reporters who covered politics, education and community events in the Philadelphia suburbs
• Guided team from a traditional print mindset toward a digital mindset
• Established a real-time deadline schedule
• Developed daily and enterprise story ideas, and coached reporters through developing their own ideas

Levittown, Pennsylvania, United States

• Part of an editing team that led the newspaper to win the General Excellence Award and 1st place News Excellence and Community Service awards in Division III of the Pennsylvania NewsMedia Association’s 2017 Newspaper.
• Helped manage a team of six reporters who covered politics, education, and community events in one of the most populous counties in the Philadelphia suburbs
• Managed freelancers and freelance budget
• Developed daily and enterprise story ideas, and coached reporters through developing their own ideas
• Coordinated large projects, including real-time coverage of the 2016 Democratic National Convention
• Edited content, and managed placement in print and online

Doylestown, PA; Levittown, PA; Burlington, NJ

• Filled in as an Assistant News Director when other News Directors were out of the office
• Wrote about the establishment of a Bucks County Death Café and the growing trend of social franchises dedicated to talking about death
• Examined a risk assessment tool the state was developing for use at criminal sentencing
• Explained how meteorologists develop the long-range forecast for winter

Doylestown, PA; Levittown, PA; Burlington, NJ

• Managed the social media presence of three local newspapers (The Intelligencer, the Bucks County Courier Times, and the Burlington County Times), with a combined circulation of 100,000+ and 1 million monthly online.
• Developed and implemented corporate strategy for social media syndication of content, and applied strategies and practices to a team of seven web editors
• Collaborated with Marketing to develop consistent branding for each of the three newspapers and their social media accounts
• Established metrics and analytics collection for content distributed via social media
• Demonstrated measurable success of the social media plan by doubling Twitter followers and Facebook fans for each of the three newspapers year over year, doubling the number of Facebook shares, and increasing referrals.
• Curated user-generated content for print and online features

Doylestown, Pennsylvania, United States

• Covered the county seat of Doylestown Borough and neighboring communities, plus the Central Bucks School District (then the third largest district in Pennsylvania)
• Broke a national story about a Central Bucks School District teacher who complained about her students on a blog, which lead to her employment being terminated
• Investigated the failure of the Bucks County 911 system when a caller died in a fire while on hold
• Investigated a regional Ponzi scheme — Doylestown Investment Group — that bilked hundreds of investors in the community out of millions of dollars
• Wrote award-winning feature about a Doylestown man selling fossilized dinosaur feces
• Wrote daily news, school, crime and feature stories on deadline

Hanover, Pennsylvania, United States

• Covered the “anchor beat” of Hanover Borough and the surrounding municipalities
• Wrote a multi-month series about homelessness in the Hanover area, which inspired the community organization that ran the cold-weather shelter to open it year-round
• Investigated and reported on clogged sewers in the community and a state-mandated moratorium on building, which lead to local officials taking corrective actions
• Reported on the First Amendment lawsuit over a Ten Commandments monument in a public park
• Wrote daily news, school, crime and feature stories on deadline

Certificate, Digital Photography

Certificate, Editing

Bachelor Of Arts, English Literature

Activities and Societies: Classics Society (President), The Collegian (copy editor and columnist), Law Society (Treasurer)