Chen Liang Email & Phone Number

Hong Kong

Hong Kong Sar

• Managed media relations for the Hong Kong Fashion Fest, devising media strategies for Hong Kong outlets, coordinating press invitations, arranging advertorial and OOH advertising, and overseeing coverage follow-up.• Spearheaded the creation of online promotional materials for Marriott International, encompassing visual design, copywriting, and distribution strategies to enhance brands’ engagements.• Conducted a series of media training sessions for the chef at Tate, a Michelin-starred… Show more • Managed media relations for the Hong Kong Fashion Fest, devising media strategies for Hong Kong outlets, coordinating press invitations, arranging advertorial and OOH advertising, and overseeing coverage follow-up.• Spearheaded the creation of online promotional materials for Marriott International, encompassing visual design, copywriting, and distribution strategies to enhance brands’ engagements.• Conducted a series of media training sessions for the chef at Tate, a Michelin-starred restaurants in Hong Kong, equipping her with skills to gain exposure and handle interviews effectively.• Served as a mentor for Redress over three consecutive years, nurturing emerging talents in sustainable fashion by imparting marketing and communications expertise.Client includes: Marriott International, Hong Kong Fashion Fest, Tate Dining Room, and Redress. Show less

Hong Kong, Hong Kong Sar

• Launched and established dejaWOOO.com, a global pre-owned luxury search engine that curated over 3 million products from reputable resale platforms. Presented the company to investors during roadshows, effectively communicating the value proposition and successfully securing seed round investment.• Conducted in-depth market research, defined marketing strategies and formulated growth plans, resulting in over 40K followers, 20K+ MAU, and over 300 monthly sales worldwide within a year.•… Show more • Launched and established dejaWOOO.com, a global pre-owned luxury search engine that curated over 3 million products from reputable resale platforms. Presented the company to investors during roadshows, effectively communicating the value proposition and successfully securing seed round investment.• Conducted in-depth market research, defined marketing strategies and formulated growth plans, resulting in over 40K followers, 20K+ MAU, and over 300 monthly sales worldwide within a year.• Leveraged a strong network and expertise in the luxury industry to establish strategic partnerships with renowned brands, media, KOLs/Celebrities and sustainability organizations.• Built and effectively managed a cross-functional team in HK and Shanghai, including IT, data analysis, PR, social marketing, and media buying. Show less

Hong Kong

• Established and implemented integrated marketing plan, encompassing advertising, PR/branding, social media, and events to enhance brand reputation and/or drive sales growth. • Initiated and lead consultative intelligence projects with Bluebell and Kering. Utilized big data and qualitative research to analyze consumer insights and market trends, translating them into periodic reports and actionable strategies.• Built and effectively managed a cross-functional team of seven in HK and… Show more • Established and implemented integrated marketing plan, encompassing advertising, PR/branding, social media, and events to enhance brand reputation and/or drive sales growth. • Initiated and lead consultative intelligence projects with Bluebell and Kering. Utilized big data and qualitative research to analyze consumer insights and market trends, translating them into periodic reports and actionable strategies.• Built and effectively managed a cross-functional team of seven in HK and Shanghai, including IT, data analysis, PR, digital marketing, and media buy.Client includes: Richemont(SIHH), Hennessy x Art 021, Kering Group, Marriott International, WangFu Central, LAC TAUT, MAC, URW, Bluebell, ZESH etc Show less

Hong Kong

Hong Kong

Hong Kong

New York

• Work with external PR team on marketing initiatives to drive sales • Facilitate all external PR inquiries with marketing coordinator and external PR team • Fulfill all magazine press sample requests and coordinate movement of jewelry between magazines and celebrities for special events • Maintain log books for all PR sample activity • Create press clips and upload to website • Organize and maintain schedule of CEO

New York

• Draft press release for UN News Centre and UN4U programme. • Edit, archive and manage multimedia material on UN official website and Facebook.• Provide logistic and technical assistance in managing group events, themed exhibitions, and international conferences.

Hong Kong

∙ Edited internal magazines, arranged company culture exhibitions and team-building activities to enhance staff’s royalty and efficiency.∙ Organized charity events with NGOs, and held company camps with local university organizations to build HNA as a socially responsible organization.∙ Managed company’s official micro-blog, supervised public opinion and published press news to increase company’s positive media exposure.

Master, Public Relations And Corporate Communication, 3.869/4.0

∙ Co-Presenter, OMMA Awards in New York 09/23/2013 Selected as top industry student to co-present with top Ad industry executives.

Master, Social Science

Activities and Societies: Dean Awards for Excellent Performance 2011

Bachelor, German, 84/100

∙ Director of External Relations, University Etiquette Association 09/2007 - 07/2009 ∙ Team Counselor, “Elastic” Team Counseling.

Exchange Student In Germany, German Studies

∙ Exposed to various countries and cultures, and thus enhancing cross-cultural sensitivity. ∙ Developed professional communication.

Exchange Student In South Korea, Economics

∙ Exposed to various countries and cultures, and thus enhancing cross-cultural sensitivity. ∙ Developed professional communication.

Exchange Student In United Kingdom, English

∙ Exposed to various countries and cultures, and thus enhancing cross-cultural sensitivity. ∙ Developed professional communication.