Cecile Laburthe Email & Phone Number

Paris, Île-De-France, France

Main contact between B2B Managers in Europe and the London team: strategic planning, internal communication, bi-monthly B2B calls to follow-up on projects, raise blockages and look for solutions.

Paris, Île-De-France, France

- Strategic understanding & profiling of the French market: ensuring distribution profile & deep understanding of the intermediary landscape across the market with maintenance of a fully profiled database.- Strategic interventions with overseas intermediaries: trade events, sales missions, partnerships, communication (newsletters, website, bespoke approaches to key partners...), fam trips, destination training, webinars...- Increase access for the UK industry to international markets- Onlineshop: Joint responsibility with London shop team to increase trade sales of the French shop. Currently Europe's B2B lead to relaunch the online shop after the pandemic.- Financial Budgeting & Control / Evaluation- Research and insights: building an intimate knowledge of the marketplace to support regional and global decisions and investments.- Global working: building close relationships with colleagues in London and around the world to exchange best practice, innovation, creativity and ensure continuous improvement. - Close work with UK Government partners to ensure a joined-up approach on B2B activities around the government GREAT campaign.

Pau, Nouvelle-Aquitaine, France

Managing B2C digital campaigns on an ad hoc basis: planning, execution, reporting. Examples include partnership campaigns with Easyjet, Lastminute.com and Brittany Ferries.

Paris, Île-De-France, France

Leading B2B activities and communication plans in Europe addressing two key topics: Brexit and Covid.

Paris, Île-De-France, France

Responsible for planning, delivery and reporting of B2C digital marketing campaigns. This was an ask from me, as I wanted to broaden my experience and learn more about digital marketing. Great experience and great campaign results!

Paris, Île-De-France, France

Development of global B2B strategy and roll-out in Europe. Main contact between B2B Managers in Europe and the London team. I have loved working closer to each B2B Manager in Europe and understanding their markets specificity. I have also really enjoyed being the bridge between London and European markets: translating strategic asks into market realities was a great challenge!

B2B and PR activities to promote Las Vegas Convention and Visitors Authority, Taiwan et VisitWales- B2B : destination trainins, fam trips, workshops, product development ; newsletters- PR : press releases, press trips

In charge of the "wellbeing" and "spirituality" working groups:- planning, execution and reporting of the activity plan to promote group members (French tourism stakeholders) to market audiences (US, Italy, Nordics...) B2B, B2C and PR activities.- recruitment of new members for the working group.

B2C online and offline marketing campaigns to promote Great Britain to the French, Dutch and German markets.

Bachelor Degree - International Business, Marketing, Project Management, Human Resources, Finance, Communication, Languages

Masters Degree In Tourism And Business, Tourisme Et Commerce

Masters Degree In Tourism Management And Tourism Products Management, Applied Marketing,Tourism Industry,Eco Tourism,Project Mangt

Exchange Student, Communication, International Marketing, International Management