Dr. Catherine Lada, Cae

Dr. Catherine Lada, Cae Email and Phone Number

Chief Marketing and Membership Officer @ American Alliance of Orthopaedic Executives (AAOE)
Washington, DC, US
Dr. Catherine Lada, Cae's Location
Washington DC-Baltimore Area, United States, United States
Dr. Catherine Lada, Cae's Contact Details
About Dr. Catherine Lada, Cae

StrengthsFinder: Futuristic | Ideation | Intellection | Achiever | ConnectednessMBTI: INTJ | DiSC: Dccathylada@gmail.com20 years of nonprofit experience in trade and professional associations and foundations including:- Chambers of commerce- Higher education- Credentialing, accreditation, and standards- Logistics- Manufacturing- Animal health- Human resourcesSelect Accomplishments● Operationalized $500,000+ strategic investment in a new product launch in partnership with a tech company, designing the go-to-market plan, integrated marketing/communications/sales plan, and product development road map, along with managing the day-to-day partnership activities, resulting in surpassing KPIs by 28-57%. (AAHA, 2022)● Transformed project management and marketing operations for a marketing department of 8, resulting in increased accountability, meeting deadlines, meeting budgets, and radical transparency of marketing activities across the organization. (AAHA, 2022)● Sold 57% of admissions for annual conference within 6 weeks; sold out conference 3 weeks prior to the event. Surpassed registration goal by 49% and helped corporate relations team surpass exhibitor/sponsor revenue by 13%. (AAHA, 2022)● Guided launch of new association subsidiary focused on DEI standards. Wrote messaging architecture, go-to-market strategy, and marketing campaign plan. (HRCI, 2021)● Increased media exposure 339% over the prior year - represented $2 million in earned media. (GCCA, 2020)● Created and oversaw execution of business, operational, and marketing plans that resulted in a 60% increase in sales at a nonprofit Black-owned social enterprise focused on workforce development. (2019)● Launched new marketing department for a $23 million division of a $1 billion packaging company, helping it grow 13% over 3 years. (Berlin Packaging, 2012-2015)● Launched new non-dues revenue-generating product lines and B2B2C national brand image campaign based on national brand research, including toolkits, paid speaking opportunities, paid training, and a line of awards program entries. (ACCE, 2006-2009)Skills include:Strategic planningBusiness plansBudgetingTeam & project managementBuilding bench strength / employee developmentDeveloping strategic initiativesDeveloping new business linesBuilding new departmentsEmail marketingSocial mediaSEOBrandingStorytellingMarket researchMulti-channel campaign planning & managementEvent marketing, planning, & managementWeb redesigns & UXMembership recruitment, engagement, & retention

Dr. Catherine Lada, Cae's Current Company Details
American Alliance of Orthopaedic Executives (AAOE)

American Alliance Of Orthopaedic Executives (Aaoe)

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Chief Marketing and Membership Officer
Washington, DC, US
Dr. Catherine Lada, Cae Work Experience Details
  • American Alliance Of Orthopaedic Executives (Aaoe)
    Chief Marketing And Membership Officer
    American Alliance Of Orthopaedic Executives (Aaoe)
    Washington, Dc, Us
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  • American Alliance Of Orthopaedic Executives (Aaoe)
    Chief Marketing & Membership Officer
    American Alliance Of Orthopaedic Executives (Aaoe) Dec 2023 - Present
    Indianapolis, In, Us
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  • West Virginia University
    Adjunct Professor
    West Virginia University Oct 2023 - Present
    Morgantown, West Virginia, Us
    I teach in the graduate programs at Reed College of Media at WVU. Courses include audience segmentation and marketing metrics.
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  • Lada Consulting
    Fractional Chief Marketing Officer
    Lada Consulting Nov 2022 - Feb 2024
    I'm a fractional chief marketing officer (CMO) and I specialize in helping mission-driven organizations develop and execute winning strategies that deliver impact – for people, planet, and profit. I have corporate experience as well as over 20 years of nonprofit work experience and over 10 years of nonprofit board experience in a variety of industries. My superpowers include getting up to speed quickly in new industries to create and execute impactful strategies for marketing, communications, and membership! I have a systems mindset and as a natural capacity builder, strengthen the teams I work with. Visit my website: www.CathyLada.com or contact me at cathylada@gmail.com
  • American Animal Hospital Association
    Director Of Marketing (Head Of Marketing)
    American Animal Hospital Association Apr 2022 - Nov 2022
    Lakewood, Colorado, Us
    AAHA is a $12 million nonprofit serving the U.S. and Canada with 60 staff.Marketing team of 8.Operationalized $500,000+ strategic investment in a new product launch in partnership with a tech company, designing the go-to-market plan, integrated marketing/communications/sales plan, and product development road map, along with managing the day-to-day partnership activities, resulting in surpassing KPIs by 28-57%. (AAHA, 2022)Transformed project management, data-driven marketing operations (set new KPIs), onboarding, and training for a marketing department I grew from 7 to 9, resulting in increased accountability, meeting deadlines, meeting budgets, and radical transparency of marketing activities and KPIs across the organization. Sold 57% of admissions for annual conference within 6 weeks of registration opening; sold out conference 3 weeks prior to the event. Surpassed registration goal by 49% and helped corporate relations team surpass exhibitor/sponsor revenue by 13%. Created 1.5-day marketing training retreat using adult learning principles. 83% of my team rated their morale as high or very high after our marketing retreat. 100% rated the training I put together and delivered as very or extremely valuable. Revamped the membership web journey, significantly simplifying it by writing 35 pages of streamlined, on-point, on-brand content in tight partnership with the membership team leadership along the way. Web page bounce rate is down and inquiries are rising.Reoriented our approach to member recruitment based on content with a plan for evergreen marketing that will begin to generate inbound leads after its launch 11/1.
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  • Hrci
    Senior Marketing Director (Head Of Marketing)
    Hrci Mar 2021 - Dec 2021
    Alexandria, Virginia, Us
    HRCI is a $16 million nonprofit association of 50 staff certifying HR professionals in 100 countries. Marketing team of 3.Owned the strategic thinking, development, ideation, execution, and optimization of best-in-class omnichannel marketing, including brand, paid search & display ads, web, social, industry marketing, tradeshows, campaigns.Guided launch of new association subsidiary focused on DEI standards. Wrote messaging architecture, go-to-market strategy, and marketing campaign plan. Increased leads from paid display by 384% within 7 months. Increased brand exposure via email campaigns, social media, website, paid search, paid display ads, public relations, content marketing, and more. Increased social engagement by 40% on average; increased web traffic 137%; web users by 40%. Oversaw the creation of a new branded webinar line for sponsors and a revised media kit.Partnered with IT and led cross-functional team to develop new website in the Sitefinity CMS, from identifying business goals, voice of the customer research, wireframes, content, to design and WCAG 2.1 (Americans with Disabilities Act standards) accessibility testing. Created culture of continuous improvement. Continually refined marketing and enhanced page views, open and click-through rates, engagement, and shares using A/B testing, data analysis, keyword research, customer interviews.
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  • Freelance
    Association & Social Enterprise Marketing Expert - Cathylada.Com
    Freelance Aug 2010 - Dec 2021
    Periodically consult with nonprofits - see www.CathyLada.com• 2021: Enhanced organizational capacity and provided groundwork for a new strategic plan by conducting research and distilling complex findings, writing a literature review and subsequent analysis. Identified and evaluated specific pathways to scale social impact (including UN SDGs) used by top community-based economic development organizations.• 2018-2019: Provided strategic leadership for social impact, communications, marketing, and all new and existing revenue opportunities for a group of 7 Black-owned social enterprises, The Oasis Project in Pittsburgh. •••• Increased repeat business 60% within 6 months at one of its nonprofit social enterprises. •••• Co-launched Own Our Own, an entrepreneurial support organization for entrepreneurs of color; taught course on developing your pitch. Used Co.Starters curriculum and adapted it for food-based entrepreneurs. •••• Conducted market and product research for new $300,000 commercial community kitchen: interviews, surveys, site visits to similar enterprises. •••• Developed pro bono volunteer management system to ensure sponsor org. and volunteer expectations were met. •••• Conducted cafe pricing analysis and cost/margin analysis and adjusted all restaurant prices. Increased profitability 18%.• 2010-2016: Wrote $4 million in grant applications for behavioral health nonprofit, Wesley Spectrum; wrote reports, website copy, managed social media for various nonprofits.• 2010: Managed digital portals for the National Association of Corporate Directors across several corporate governance topics.
  • Global Cold Chain Alliance (Gcca)
    Director, Marketing & Communications (Head Of Marketing)
    Global Cold Chain Alliance (Gcca) Sep 2019 - Aug 2020
    Arlington, Virginia, Us
    GCCA is an $8 million umbrella for a foundation and three membership associations with members in 85 countries. Marketing team of 2 plus one intern.Analyzed, strategized, planned, organized, and aligned all paid, owned, and earned media. Realigned all activities around brand goals and business forecasts. Set KPIs. Marketing SME advisor to global offices. Created data-driven marketing culture, incorporating regular A/B testing, surveys, use of analytics, and member interviews.Increased product sales 40% by creating and implementing a comprehensive, coordinated sales, marketing, and branding plan for a B2B product with low visibility. Created robust media monitoring and response plans - gained $2 million in earned media (a 339% increase over the prior year), managed crisis communications (during COVID) and press relations. Updated a rapid media response guide for members.Conducted original research (focus groups, interviews, surveys) to better understand and meet member needs. Resulting insights improved the UX in key areas on the website, leading to increased program adoption and revenue.Enhanced global brand image campaign for the cold chain by increasing brand recognition of the World Food Logistics Organization and the Protecting the Foods Families Love(TM) campaign by 14%. Developed new member welcome/ onboarding digital drip campaign with landing page.
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  • University Of Pittsburgh
    Adjunct Faculty
    University Of Pittsburgh Aug 2015 - May 2019
    Pittsburgh, Pa, Us
    Taught full time at AACSB-accredited Top 50 business school. Finished doctoral degree in 2015.Taught advertising, strategy, operations (supply chain), ethics, business communications, and intro to business. Oversaw student community/business consulting projects.Faculty advisor for Phi Gamma Nu and the Disney Club. Adapted traditional curriculum into an intensive honors-level course of 140 hours over 4-weeks and taught this study abroad intro to business course in Dublin, Ireland and Pittsburgh, PA.Named "Most Valuable Professor" by the women's basketball team (2018). Taught ethics to eMBA students in the Katz Graduate School of Business.
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  • Berlin Packaging
    Marketing & Business Development Specialist (Head Of Marketing), Dangerous Goods Division
    Berlin Packaging Mar 2012 - Mar 2015
    Chicago, Il, Us
    This is a multi-million dollar division of a $1 billion packaging company run by a private equity firm.Helped grow $3 million top line revenue in 3 years – owned the strategic thinking, development, ideation, execution, and optimization of best-in-class integrated marketing and sales strategies through various channels, including the website, social media, industry marketing, tradeshows, channel/partner marketing, PR, campaigns, and more.First in this role – developed B2B marketing department from the ground up. Set budget, KPIs, supervised vendors. Created strategic partnerships with reputable companies in the industry vertical. Generated revenue and increased leads pipeline.Wrote content marketing pieces: catalog, product spec sheets, direct mail campaigns, social campaigns, blogs, sales presentations, trade show collateral, executive presentations, white papers, and more. Led website and blog launch.Recruited to provide pro bono consulting services as chair, membership committee to prominent industry trade association, COSTHA.Won the Rising Star Award (2013).
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  • National Association Of Corporate Directors
    Senior Communications Manager
    National Association Of Corporate Directors Dec 2009 - Aug 2010
    Arlington, Va, Us
    Recruited to this position - an exponentially larger nonprofit. NACD is a $45 million nonprofit trade association focused on the c-suite and directors of public, private, and nonprofit organizations.Shaped new membership value proposition. Revised all membership messaging and collateral to conform to new brand.Built and executed digital campaigns for C-suite and director audiences. Designed new web search UX; curated digital content for web portals on finance, executive compensation, risk, and more.Launched industry brand portal for sound corporate governance and principles during Dodd-Frank era.Trained editors curating digital content for the daily e-newsletter, achieving open rates of 50%+.Named top 25 most-influential corporate governance social media influencer.
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  • Acce Foundation
    Executive Director And Corporate Secretary
    Acce Foundation Jan 2007 - Dec 2009
    Concurrent position at Association of Chamber of Commerce Executives. Created and managed fundraising events and campaigns for the disaster relief fund, and opened a new channel of donations via public speaking engagements. Oversaw strategy and operations primarily focused on sustainable regional economic development. Worked with funders and helped secure and manage multi-year grants.
  • Association Of Chamber Of Commerce Executives
    Vice President, Communications & Networks
    Association Of Chamber Of Commerce Executives Mar 2003 - Dec 2009
    Us
    ACCE, its Foundation, and its affiliated Benefits Trust Company comprise a $7 million operation. Promoted 4 times.Set strategy, vision, KPIs, budget; protected the brand; managed $750,000 budget for all earned, owned, and paid media. Built and supervised a high-performing team of 5.Created strategic partnerships with industry players to grow influence and revenue.Developed brand strategy; oversaw agency development and launched national branding campaign. Editor-in-Chief and contributor, Chamber Executive magazine. Edited three nonfiction books. Led website redesign.Researched, planned, created, and co-created dozens of programs, events, and services with 800+ volunteers. Connected pro bono volunteers with opportunities.Led website redesign.Researched, planned, created, and co-created numerous membership programs, events, and services for 800+ volunteers.
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  • National Electrical Manufacturers Association (Nema)
    Web Content Manager
    National Electrical Manufacturers Association (Nema) Jan 2001 - Jan 2003
    Rosslyn, Va, Us
    Transformed an expense into a non-dues revenue stream that generated 75% ROI. Led website redesign, managing day-to-day vendor operations and coordinating input from 60+ staff and volunteers.
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  • The Continuum Group, Llc
    Co-Founder
    The Continuum Group, Llc Jan 1999 - Jan 2001
    Founded a human resources consulting firm with three partners.Developed business plans, go-to-market plans, marketing plans. Secured first contract with county school system within 3 months of launch.
  • Manpower Temporary Services
    Branch Manager
    Manpower Temporary Services Jan 1997 - Jan 1999
    Managed all operations for $4 million branch of The Greenwood Group d/b/a Manpower Temporary Services, serving 1,000 temporary employees in Cumberland County.Selected to open a second branch location – I selected a location, oversaw build-out of a shell office space, hired staff, created and executed the go-to-market and marketing plans, securing our first contract within a month of opening the doors.
  • Fayetteville Chamber Of Commerce
    Vice President, Community Development & Public Affairs
    Fayetteville Chamber Of Commerce Jan 1993 - Jan 1997
    Fayetteville, Ar, Us
    Launched numerous non-dues revenue streams and programs. Managed volunteers.Promoted successively from Staff Assistant to Vice President within 4 years.Served on Cumberland County Workforce Development Board.
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Dr. Catherine Lada, Cae Skills

Leadership Writing Team Building Social Media Public Speaking Online Marketing Digital Strategy Content Management Web Content Training And Development Sales Press Releases Event Planning Blogging Digital Storytelling Business Development Market Research Crm Corporate Communications Agile Methodologies Brand Communication Advertising Integrated Marketing Strategic Planning Fundraising Community Development Strategy Organizational Development Facebook Entrepreneurship Program Management Marketing Myers Briggs Nonprofits Leadership Development Event Management Training Editing Corporate Storytelling Social Media Marketing Instructional Design Training Delivery Email Marketing Non Profits Management Project Management Strategic Communications Public Relations Research Marketing Communications Marketing Strategy Brand Management Copywriting Volunteer Management Analysis

Dr. Catherine Lada, Cae Education Details

  • Robert Morris University
    Robert Morris University
    Information Systems And Communications
  • Central Michigan University
    Central Michigan University
    Administration (Conc. Public Administration)
  • University Of Detroit Mercy
    University Of Detroit Mercy
    Economics

Frequently Asked Questions about Dr. Catherine Lada, Cae

What company does Dr. Catherine Lada, Cae work for?

Dr. Catherine Lada, Cae works for American Alliance Of Orthopaedic Executives (Aaoe)

What is Dr. Catherine Lada, Cae's role at the current company?

Dr. Catherine Lada, Cae's current role is Chief Marketing and Membership Officer.

What is Dr. Catherine Lada, Cae's email address?

Dr. Catherine Lada, Cae's email address is la****@****rmu.edu

What is Dr. Catherine Lada, Cae's direct phone number?

Dr. Catherine Lada, Cae's direct phone number is +141263*****

What schools did Dr. Catherine Lada, Cae attend?

Dr. Catherine Lada, Cae attended Robert Morris University, Central Michigan University, University Of Detroit Mercy.

What are some of Dr. Catherine Lada, Cae's interests?

Dr. Catherine Lada, Cae has interest in Writing, Corporate Social Responsibility (Csr), Workforce Development, Social Innovation, Reading, Poison Dart Frogs, Children, Cooking, Volunteering, Education.

What skills is Dr. Catherine Lada, Cae known for?

Dr. Catherine Lada, Cae has skills like Leadership, Writing, Team Building, Social Media, Public Speaking, Online Marketing, Digital Strategy, Content Management, Web Content, Training And Development, Sales, Press Releases.

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