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Dr. Catherine Lada, Cae Email & Phone Number
Chief Marketing and Membership Officer
at
American Alliance of Orthopaedic Executives (AAOE)
1 work email found
@rmu.edu
9 phones found area 412, 910, 814, and 571
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✓ Verified May 2026
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Profile completeness 100%
Current company
Role
Chief Marketing and Membership Officer
Location
Washington DC-Baltimore Area, United States, United States
Who is Dr. Catherine Lada, Cae? Overview
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Quick answer
Dr. Catherine Lada, Cae is listed as Chief Marketing and Membership Officer at American Alliance of Orthopaedic Executives (AAOE), based in Washington DC-Baltimore Area, United States, United States. AeroLeads shows a work email signal at rmu.edu, phone signal with area code 412, 910, 814, 571, and a matched LinkedIn profile for Dr. Catherine Lada, Cae.
Dr. Catherine Lada, Cae previously worked as Chief Marketing & Membership Officer at American Alliance Of Orthopaedic Executives (Aaoe) and Adjunct Professor at West Virginia University. Dr. Catherine Lada, Cae holds Doctor Of Science, Information Systems And Communications from Robert Morris University.
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*@rmu.edu
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Profile bio
About Dr. Catherine Lada, Cae
StrengthsFinder: Futuristic | Ideation | Intellection | Achiever | ConnectednessMBTI: INTJ | DiSC: Dccathylada@gmail.com20 years of nonprofit experience in trade and professional associations and foundations including:- Chambers of commerce- Higher education- Credentialing, accreditation, and standards- Logistics- Manufacturing- Animal health- Human resourcesSelect Accomplishments● Operationalized $500,000+ strategic investment in a new product launch in partnership with a tech company, designing the go-to-market plan, integrated marketing/communications/sales plan, and product development road map, along with managing the day-to-day partnership activities, resulting in surpassing KPIs by 28-57%. (AAHA, 2022)● Transformed project management and marketing operations for a marketing department of 8, resulting in increased accountability, meeting deadlines, meeting budgets, and radical transparency of marketing activities across the organization. (AAHA, 2022)● Sold 57% of admissions for annual conference within 6 weeks; sold out conference 3 weeks prior to the event. Surpassed registration goal by 49% and helped corporate relations team surpass exhibitor/sponsor revenue by 13%. (AAHA, 2022)● Guided launch of new association subsidiary focused on DEI standards. Wrote messaging architecture, go-to-market strategy, and marketing campaign plan. (HRCI, 2021)● Increased media exposure 339% over the prior year - represented $2 million in earned media. (GCCA, 2020)● Created and oversaw execution of business, operational, and marketing plans that resulted in a 60% increase in sales at a nonprofit Black-owned social enterprise focused on workforce development. (2019)● Launched new marketing department for a $23 million division of a $1 billion packaging company, helping it grow 13% over 3 years. (Berlin Packaging, 2012-2015)● Launched new non-dues revenue-generating product lines and B2B2C national brand image campaign based on national brand research, including toolkits, paid speaking opportunities, paid training, and a line of awards program entries. (ACCE, 2006-2009)Skills include:Strategic planningBusiness plansBudgetingTeam & project managementBuilding bench strength / employee developmentDeveloping strategic initiativesDeveloping new business linesBuilding new departmentsEmail marketingSocial mediaSEOBrandingStorytellingMarket researchMulti-channel campaign planning & managementEvent marketing, planning, & managementWeb redesigns & UXMembership recruitment, engagement, & retention
Listed skills include Leadership, Writing, Team Building, Social Media, and 51 others.
Current workplace
Dr. Catherine Lada, Cae's current company
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American Alliance Of Orthopaedic Executives (Aaoe)
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17 roles
Dr. Catherine Lada, Cae work experience
A career timeline built from the work history available for this profile.
Chief Marketing & Membership Officer
Current
Dec 2023 - Present
Adjunct Professor
CurrentI teach in the graduate programs at Reed College of Media at WVU. Courses include audience segmentation and marketing metrics.
Oct 2023 - Present
Fractional Chief Marketing Officer
Lada Consulting
I'm a fractional chief marketing officer (CMO) and I specialize in helping mission-driven organizations develop and execute winning strategies that deliver impact – for people, planet, and profit. I have corporate experience as well as over 20 years of nonprofit work experience and over 10 years of nonprofit board experience in a variety of industries. My.
Nov 2022 - Feb 2024
Director Of Marketing (Head Of Marketing)
AAHA is a $12 million nonprofit serving the U.S. and Canada with 60 staff.Marketing team of 8.Operationalized $500,000+ strategic investment in a new product launch in partnership with a tech company, designing the go-to-market plan, integrated marketing/communications/sales plan, and product development road map, along with managing the day-to-day.
Apr 2022 - Nov 2022
Senior Marketing Director (Head Of Marketing)
HRCI is a $16 million nonprofit association of 50 staff certifying HR professionals in 100 countries. Marketing team of 3.Owned the strategic thinking, development, ideation, execution, and optimization of best-in-class omnichannel marketing, including brand, paid search & display ads, web, social, industry marketing, tradeshows, campaigns.Guided launch of.
Mar 2021 - Dec 2021
Association & Social Enterprise Marketing Expert - Cathylada.Com
Freelance
- Periodically consult with nonprofits - see www.CathyLada.com
- 2021: Enhanced organizational capacity and provided groundwork for a new strategic plan by conducting research and distilling complex findings, writing a literature review and subsequent analysis. Identified and.
- 2018-2019: Provided strategic leadership for social impact, communications, marketing, and all new and existing revenue opportunities for a group of 7 Black-owned social enterprises, The Oasis Project in Pittsburgh.
- Increased repeat business 60% within 6 months at one of its nonprofit social enterprises.
- Co-launched Own Our Own, an entrepreneurial support organization for entrepreneurs of color; taught course on developing your pitch. Used Co.Starters curriculum and adapted it for food-based entrepreneurs.
- Conducted market and product research for new $300,000 commercial community kitchen: interviews, surveys, site visits to similar enterprises.
Aug 2010 - Dec 2021
Director, Marketing & Communications (Head Of Marketing)
GCCA is an $8 million umbrella for a foundation and three membership associations with members in 85 countries. Marketing team of 2 plus one intern.Analyzed, strategized, planned, organized, and aligned all paid, owned, and earned media. Realigned all activities around brand goals and business forecasts. Set KPIs. Marketing SME advisor to global offices..
Sep 2019 - Aug 2020
Adjunct Faculty
Taught full time at AACSB-accredited Top 50 business school. Finished doctoral degree in 2015.Taught advertising, strategy, operations (supply chain), ethics, business communications, and intro to business. Oversaw student community/business consulting projects.Faculty advisor for Phi Gamma Nu and the Disney Club. Adapted traditional curriculum into an.
Aug 2015 - May 2019
Marketing & Business Development Specialist (Head Of Marketing), Dangerous Goods Division
This is a multi-million dollar division of a $1 billion packaging company run by a private equity firm.Helped grow $3 million top line revenue in 3 years – owned the strategic thinking, development, ideation, execution, and optimization of best-in-class integrated marketing and sales strategies through various channels, including the website, social media.
Mar 2012 - Mar 2015
Senior Communications Manager
Recruited to this position - an exponentially larger nonprofit. NACD is a $45 million nonprofit trade association focused on the c-suite and directors of public, private, and nonprofit organizations.Shaped new membership value proposition. Revised all membership messaging and collateral to conform to new brand.Built and executed digital campaigns for.
Dec 2009 - Aug 2010
Executive Director And Corporate Secretary
Acce Foundation
Concurrent position at Association of Chamber of Commerce Executives. Created and managed fundraising events and campaigns for the disaster relief fund, and opened a new channel of donations via public speaking engagements. Oversaw strategy and operations primarily focused on sustainable regional economic development. Worked with funders and helped secure.
Jan 2007 - Dec 2009
Vice President, Communications & Networks
ACCE, its Foundation, and its affiliated Benefits Trust Company comprise a $7 million operation. Promoted 4 times.Set strategy, vision, KPIs, budget; protected the brand; managed $750,000 budget for all earned, owned, and paid media. Built and supervised a high-performing team of 5.Created strategic partnerships with industry players to grow influence and.
Mar 2003 - Dec 2009
Web Content Manager
Transformed an expense into a non-dues revenue stream that generated 75% ROI. Led website redesign, managing day-to-day vendor operations and coordinating input from 60+ staff and volunteers.
Jan 2001 - Jan 2003
Co-Founder
The Continuum Group, Llc
Founded a human resources consulting firm with three partners.Developed business plans, go-to-market plans, marketing plans. Secured first contract with county school system within 3 months of launch.
Jan 1999 - Jan 2001
Branch Manager
Manpower Temporary Services
Managed all operations for $4 million branch of The Greenwood Group d/b/a Manpower Temporary Services, serving 1,000 temporary employees in Cumberland County.Selected to open a second branch location – I selected a location, oversaw build-out of a shell office space, hired staff, created and executed the go-to-market and marketing plans, securing our first.
Jan 1997 - Jan 1999
Vice President, Community Development & Public Affairs
Launched numerous non-dues revenue streams and programs. Managed volunteers.Promoted successively from Staff Assistant to Vice President within 4 years.Served on Cumberland County Workforce Development Board.
Jan 1993 - Jan 1997
3 education records
Dr. Catherine Lada, Cae education
Doctor Of Science, Information Systems And Communications
Robert Morris University
M.S., Administration (Conc. Public Administration)
Central Michigan University
Hba, Economics
University Of Detroit Mercy
FAQ
Frequently asked questions about Dr. Catherine Lada, Cae
Quick answers generated from the profile data available on this page.
What company does Dr. Catherine Lada, Cae work for?
Dr. Catherine Lada, Cae works for American Alliance of Orthopaedic Executives (AAOE).
What is Dr. Catherine Lada, Cae's role at American Alliance of Orthopaedic Executives (AAOE)?
Dr. Catherine Lada, Cae is listed as Chief Marketing and Membership Officer at American Alliance of Orthopaedic Executives (AAOE).
What is Dr. Catherine Lada, Cae's email address?
AeroLeads has found 1 work email signal at @rmu.edu for Dr. Catherine Lada, Cae at American Alliance of Orthopaedic Executives (AAOE).
What is Dr. Catherine Lada, Cae's phone number?
AeroLeads has found 9 phone signal(s) with area code 412, 910, 814, 571 for Dr. Catherine Lada, Cae at American Alliance of Orthopaedic Executives (AAOE).
Where is Dr. Catherine Lada, Cae based?
Dr. Catherine Lada, Cae is based in Washington DC-Baltimore Area, United States, United States while working with American Alliance of Orthopaedic Executives (AAOE).
What companies has Dr. Catherine Lada, Cae worked for?
Dr. Catherine Lada, Cae has worked for American Alliance Of Orthopaedic Executives (Aaoe), West Virginia University, Lada Consulting, American Animal Hospital Association, and Hrci.
How can I contact Dr. Catherine Lada, Cae?
You can use AeroLeads to view verified contact signals for Dr. Catherine Lada, Cae at American Alliance of Orthopaedic Executives (AAOE), including work email, phone, and LinkedIn data when available.
What schools did Dr. Catherine Lada, Cae attend?
Dr. Catherine Lada, Cae holds Doctor Of Science, Information Systems And Communications from Robert Morris University.
What skills is Dr. Catherine Lada, Cae known for?
Dr. Catherine Lada, Cae is listed with skills including Leadership, Writing, Team Building, Social Media, Public Speaking, Online Marketing, Digital Strategy, and Content Management.
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