Claes Ceverin Email & Phone Number

Stockholm, Se

Making brands relevant using psychology, human behaviors and cultural phenomenon.

RIO is a strategic brand and business agency with a simple mission: designing brand growth. (Company sold in 2022)

Stockholm, Sweden

Stockholm, Sweden & Gothenburg, Sweden

Stockholm, Sweden And Copenhagen, Denmark

• Main responsibility: secure a profitable positioning and create a coherentand focused customer experience culture (based on consumer insights)through all touch points and business divisions.• Responsible for the development and implementation of a newScandinavian positioning framework after the merger between OKQ8Sweden & Q8 Denmark consisting of: corporate purpose & values, emotionalpositioning, brand architecture, brand identity, customer experiencestrategy… Show more • Main responsibility: secure a profitable positioning and create a coherentand focused customer experience culture (based on consumer insights)through all touch points and business divisions.• Responsible for the development and implementation of a newScandinavian positioning framework after the merger between OKQ8Sweden & Q8 Denmark consisting of: corporate purpose & values, emotionalpositioning, brand architecture, brand identity, customer experiencestrategy, customer segmentation, communication concept, research/insightstrategy, business principles and customer experience index.• 1 of 4 members of “Core team” with responsibility of leading changemanagement and implementation of a new Scandinavian retail strategy.Result within 12 months on a non growing market: +6% customer visits tostore, +200 million in turnover. Winner 3 years in a row of Service Score inthe category.• Member of the European “Kuwait Petroleum International Brand Team” withresponsibility for the Q8 brand in Denmark, Italy and Belgium. Show less

Stockholm, Sweden

Stockholm, Sweden

Stockholm, Sweden