o Develop and implements the overall OTT/VAS product and marketing strategy that will help in Acquisition, Usage, and Retention. o Responsible in acquiring & maintaining different partners for OTT & VASo Interface with Network & IT for all technical integration requirements

Responsibilities: * Reports directly to the President and CEO of the company * In charge of all the operational work to ensure smooth operations of the whole company * Helped in developing strategies to ensure growth in the digital business. * Overall head of the support team which includes HR, Admin, Accounting, IT, CS and Procurement**Key Achievement:** * Able to build the team from 5 to 20 employees. * Able to build a strong culture that serves as a foundation of the company. * Able to put up policies and structure to the business. * Conceptualized and provided IT systems that arebeing used in both internal and external customers * Managed suppliers for the e-commerce business and ensure products are being delivered on time. * Helped in developing the Marketing and Creative Department who is responsible in driving sales to the company. * Developed processes and ensure Customer Service Operations are at 100% to serve Global customers.

Optimize your digital campaigns efficiently with a pipeline of fresh ideas and creatives for ad testing.

o Pioneer member and part of the launch team of the SKYdirect.o Created the Product Policy, Process Flow of SKYdirect that covers end to end process from CPE ordering to subscribers after sales experience.o Responsible in the development of Marketing A&P budget, marketing launch plans for both ATL and BTL, and brand developmento Responsible in all the trade marketing activities under SKYdirect.o Part of the team that mounted the first National Sales Rally for SKYdirecto Acted as the overall marketing person during the critical pre and post launch monthso Merchandised all the distributor, dealer, and reseller hubs.o Created the incentive program for Saleso Part of the Churn Management group that helped lessen the churn of Destiny Cable (Special Project)o Launched Destiny Broadband 499 (Special Project)o Launched the new Sky Cable Prepaid (Special Project)

Responsibilities:o Responsible for developing and managing Cable TV services for Sky CableKey Achievements:o Launched iRecord that allows subscribers record their favorite shows. o Digitization of some Sky's provincial areas.

Voice (VAS) Product Manager Responsibilities:o Responsible for developing and managing value added services products for both Wired and Wireless Voiceo Works with various divisions (e.g. Engineering, IT, Customer Care, Marketing, Sales, etc) to make sure new products will be launched on time and existing products will remain profitable and sellable. Key Achievements:o Launched the messaging gateway which enabled VAS to the wireless landline service of Bayan. This made Bayan launch the following services: o ABS-CBN Services (e.g. Voting, registration, reactions, etc)o BCHAT – enable subscribers to chat with Yahoo, AOL, MSN and ICQ subscribers via Bayan Phone Extra.o Launched Voice SMS that enable subscribers to send a 30sec recorded voice message that is delivered with a SMS Notification for both Wired and Wireless Voice. This is also being used to send marketing announcements straight to Bayan subscribers. o Launched Bayan Mo iBoto Mo Patrol service which allowed both Bayan and non-Bayan subscribers to send their voice reactions to ABS-CBN just by calling a certain phone number. This was used during the election period last 2010.o Launched Bayan’s Text Broadcast service which enable Bayan to send marketing, collections, and network announcements to the wireless landline subscribers. This product is also being sold to corporate clients of Bayan.o Launched the Sun Cellular-Bayan SMS interconnection service.o Increased the number of texts to/from Globe, Smart, and international subscribers.

- Responsible for achieving the set volume and revenue objectives for VOICE & VAS – for both bayanWIRELESS landline Postpaid and Prepaid service.- Responsible in keeping the subscribers of BayanWIRELESS landline- Develop usage vas and loyalty strategies for the business

o Responsible in handling different company business partners such as GMA NMI, Information Gateway, Entertainment Gateway Group, Solar Interactive and etc. for both technical and marketing affairso Serves as project manager for all VAS-related projects both promotional and permanent.o Ensures that each business partner’s service strictly follows the project requirements and flexible enough to cater various end-user necessitieso Maintains a viable roadmap for Value Added Services to keep pace with competitiono Prepares both user and system acceptance test documents to be used for service verification processo Develops the front end interface tools for the company’s critical services

• Conduct systems and business analysis• Conduct scoping and regular meetings with key business contacts• Coordinate projects on service releases and provisioning • Coordinate with NOC and Application development team on issues and concerns of the business• Escalate and address issues by coordinating and liaising with EGG Technical and Telco customer technical contact