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Claire Bara, Icd.D Email & Phone Number
Chief Executive Officer
at
Yoplait Liberté Canada
LinkedIn matched
✓ Verified Jul 2026
3 data sources
Profile completeness 86%
Current company
Role
Chief Executive Officer
Location
Montreal, Quebec, Canada
Company size
Who is Claire Bara, Icd.D? Overview
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Quick answer
Claire Bara, Icd.D is listed as Chief Executive Officer at Yoplait Liberté Canada, a with 136 employees, based in Montreal, Quebec, Canada. AeroLeads shows a matched LinkedIn profile for Claire Bara, Icd.D.
Claire Bara, Icd.D previously worked as President at A. Lassonde Inc. and Executive Vice-President & General Manager at A. Lassonde Inc.. Claire Bara, Icd.D holds Iccd.D from Institute Of Corporate Directors.
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Email format at Yoplait Liberté Canada
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Yoplait Liberté Canada
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Profile bio
About Claire Bara, Icd.D
President at A. Lassonde Inc., Claire Bara is recognized as a conscious leader, driven to mobilize employees and industry players toward meaningful organizational change. She’s passionate about developing high-performing teams, exceeding targets, and shaping innovative and progressive company cultures.During her career, she has developed a solid expertise in corporate integration, restructuring, and transformation amongst large Canadian retailers and in the manufacturing and consumer goods sectors. Today, she applies her vast experience in corporate strategy and operational modeling, and across commercialization functions (sales, marketing, analytics, category management and revenue optimization).Claire strongly believes in practicing a leadership style that mobilizes and engages employees and business partners, notably through transparent communications, in order to reach exceptional results.She sits on the boards of Food, Health and Consumer Products of Canada (FHCP), Conseil de la Transformation Alimentaire du Québec (CTAQ) and La Presse.She is a member of the Institute of Corporate Directors and holds the ICD.D designation.
Current workplace
Claire Bara, Icd.D's current company
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Yoplait Liberté Canada
Employees
136
AeroLeads page
12 roles · 31 years
Claire Bara, Icd.D work experience
A career timeline built from the work history available for this profile.
President
Current
Jun 2021 - Present
Executive Vice-President & General Manager
Jun 2019 - Jun 2021
Vice-President Strategy, Business Intelligence, Customers Insights & Revenue Mgmt, Canada & Mexico
Lowe's operates 2,150 stores in North America. In 2016, Lowe's acquired RONA, Canada's largest multibanner home improvement retailer. Reporting to CEO and led all aspects of corporate strategy and planning, business intelligence, customer insights and market research for Canadian and Mexican divisions.- Part of LOWE’S US and LOWE'S INDIA Centers of Excellence, recognized for their expertise in the areas of analytics, consumer insights and research. - Implemented Revenue Management expertise within LOWE'S Canada.- Initiated the implementation of a customer-centric culture through set-up of real-time dashboards measuring and benchmarking customer satisfaction across all banners and touch points.
2017 - 2019
~2 yrs
Vice-President, Strategy, Business Intelligence And Customers Insights
Defined and supported the new corporate growth strategy of LOWE'S CANADA following RONA's acquisition. Few accomplishments:- Design and support implementation of new divisional and operational model for marketing and related functions.- Implemented business intelligence and customers insights expertises to support strategy.- Led quarterly business reviews with the US senior leadership team. - Defined Omnichannel & CRM strategies for all banners.- Established differentiated and complementary brand value propositions for all brands.- Designed store network growth strategy.- Optimized private label portfolio from 48 to 12 brands.
2016 - 2017
~1 yr
Vice-President Marketing, Rona Inc.
Responsible for traditional and digital marketing, CRM and analytics.Few accomplishments:- Led complete re-organization of the marketing team leading to operational efficiencies, synergies and the realization of a major digital shift, resulting in improvement of key performance indicators (same store sales, traffic, awareness, satisfaction) and improvement of ROI of all marketing campaigns and activities.- Implemented best practices in brand portfolio management.- Launch transactional ecom through click & collect for RONA banners.- Established CRM strategy leading to improved and personalized programs resulting in increased sales growth.
2013 - 2016
~3 yrs
Vice President Marketing For Archambault & Vidéotron Superclub - A Division Of Quebecor Inc.
- Realized an unprecedented digital shift leading to an increase of all digital indicators (traffic, conversion, sales) and an increase of in-store sales.- Invited as a guest speaker by GOOGLE for their annual THINK PERFOMANCE national conference in Toronto (May 2012) to present approach and results of digital transformation.- Launched Canada’s first streaming music service, ZIK. Received 2013 Graffika Grand Prix for the visual identity of the program and 2013 Prix Graffika for the launch material.
2011 - 2012
~1 yr
National Director Revenue Management, Canada
- Established Revenue Management expertise across all divisions in Canada.- Recruit, train and build a new national team and set up divisional regional support groups.- Over-delivered on targeted incremental profit by 30%.
2009 - 2011
~2 yrs
National Director Training Programs Crm Launch, Canada
Molson Coors has developed and launched a new CRM platform impacting Sales & Marketing teams across the country. In charge of developing the training strategy, the hiring and development of trainers (40 individuals) and the production of all training and processes material to support the CRM launch across the country.- 400 individuals trained with an appreciation rate of 94% of the program and an adoption rate of 96% to the new practices.- Received the 2007 MOLSON National Heritage Award for the program.- Speaker selected for the annual Consumer Good Sales & Marketing Summit event (New-York, 2010) to present the training program.
2006 - 2009
~3 yrs
Director Category Management, Quebec
Manager, Category Management, Quebec, Prov. Quebec (2002 - 2004)Received the 2003, 2004, and 2005 Molson President's Award of Excellence for supporting Sales & Marketing teams with outstanding programs and tools in Merchandising & Category Management.
2002 - 2006
~4 yrs
Category Manager For Private Label Brands
Responsible for merchandising and marketing programs of all private labels brands in Quebec.- Implemented an innovative merchandising program. Invited to present the initiative as a best practice during Sobeys National Conference, Toronto 2002.
1999 - 2002
~3 yrs
Marketing Director
Responsible for managing portfolio of automotive and real-estate publications.
1996 - 1999
~3 yrs
3 education records
Claire Bara, Icd.D education
Iccd.D
Institute Of Corporate Directors
Cirem - Centre International De Recherches Et D'Études En Management, Executive Leadership Program
Hec Montréal
Bachelor Of Business Administration - Bba, Business School, Marketing Specialisation
Kedge Business School
FAQ
Frequently asked questions about Claire Bara, Icd.D
Quick answers generated from the profile data available on this page.
What company does Claire Bara, Icd.D work for?
Claire Bara, Icd.D works for Yoplait Liberté Canada.
What is Claire Bara, Icd.D's role at Yoplait Liberté Canada?
Claire Bara, Icd.D is listed as Chief Executive Officer at Yoplait Liberté Canada.
Where is Claire Bara, Icd.D based?
Claire Bara, Icd.D is based in Montreal, Quebec, Canada while working with Yoplait Liberté Canada.
What companies has Claire Bara, Icd.D worked for?
Claire Bara, Icd.D has worked for Yoplait Liberté Canada, A. Lassonde Inc., Lowe'S Companies, Inc., Quebecor, and Molson Coors Canada.
How can I contact Claire Bara, Icd.D?
You can use AeroLeads to view verified contact signals for Claire Bara, Icd.D at Yoplait Liberté Canada, including work email, phone, and LinkedIn data when available.
What schools did Claire Bara, Icd.D attend?
Claire Bara, Icd.D holds Iccd.D from Institute Of Corporate Directors.
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