Claire Bara, Icd.D

Claire Bara, Icd.D Email and Phone Number

Chief Executive Officer @ Yoplait Liberté Canada
Montreal, QC, CA
Claire Bara, Icd.D's Location
Montreal, Quebec, Canada, Canada
About Claire Bara, Icd.D

President at A. Lassonde Inc., Claire Bara is recognized as a conscious leader, driven to mobilize employees and industry players toward meaningful organizational change. She’s passionate about developing high-performing teams, exceeding targets, and shaping innovative and progressive company cultures.During her career, she has developed a solid expertise in corporate integration, restructuring, and transformation amongst large Canadian retailers and in the manufacturing and consumer goods sectors. Today, she applies her vast experience in corporate strategy and operational modeling, and across commercialization functions (sales, marketing, analytics, category management and revenue optimization).Claire strongly believes in practicing a leadership style that mobilizes and engages employees and business partners, notably through transparent communications, in order to reach exceptional results.She sits on the boards of Food, Health and Consumer Products of Canada (FHCP), Conseil de la Transformation Alimentaire du Québec (CTAQ) and La Presse.She is a member of the Institute of Corporate Directors and holds the ICD.D designation.

Claire Bara, Icd.D's Current Company Details
Yoplait Liberté Canada

Yoplait Liberté Canada

View
Chief Executive Officer
Montreal, QC, CA
Employees:
136
Claire Bara, Icd.D Work Experience Details
  • Yoplait Liberté Canada
    Chief Executive Officer
    Yoplait Liberté Canada
    Montreal, Qc, Ca
  • A. Lassonde Inc.
    President
    A. Lassonde Inc. Jun 2021 - Present
    Rougemont, Québec, Ca
  • A. Lassonde Inc.
    Executive Vice-President & General Manager
    A. Lassonde Inc. Jun 2019 - Jun 2021
    Rougemont, Québec, Ca
  • Lowe'S Companies, Inc.
    Vice-President Strategy, Business Intelligence, Customers Insights & Revenue Mgmt, Canada & Mexico
    Lowe'S Companies, Inc. 2017 - 2019
    Mooresville, Nc, Us
    Lowe's operates 2,150 stores in North America. In 2016, Lowe's acquired RONA, Canada's largest multibanner home improvement retailer. Reporting to CEO and led all aspects of corporate strategy and planning, business intelligence, customer insights and market research for Canadian and Mexican divisions.- Part of LOWE’S US and LOWE'S INDIA Centers of Excellence, recognized for their expertise in the areas of analytics, consumer insights and research. - Implemented Revenue Management expertise within LOWE'S Canada.- Initiated the implementation of a customer-centric culture through set-up of real-time dashboards measuring and benchmarking customer satisfaction across all banners and touch points.
  • Lowe'S Companies, Inc.
    Vice-President, Strategy, Business Intelligence And Customers Insights
    Lowe'S Companies, Inc. 2016 - 2017
    Mooresville, Nc, Us
    Defined and supported the new corporate growth strategy of LOWE'S CANADA following RONA's acquisition. Few accomplishments:- Design and support implementation of new divisional and operational model for marketing and related functions.- Implemented business intelligence and customers insights expertises to support strategy.- Led quarterly business reviews with the US senior leadership team. - Defined Omnichannel & CRM strategies for all banners.- Established differentiated and complementary brand value propositions for all brands.- Designed store network growth strategy.- Optimized private label portfolio from 48 to 12 brands.
  • Lowe'S Companies, Inc.
    Vice-President Marketing, Rona Inc.
    Lowe'S Companies, Inc. 2013 - 2016
    Mooresville, Nc, Us
    Responsible for traditional and digital marketing, CRM and analytics.Few accomplishments:- Led complete re-organization of the marketing team leading to operational efficiencies, synergies and the realization of a major digital shift, resulting in improvement of key performance indicators (same store sales, traffic, awareness, satisfaction) and improvement of ROI of all marketing campaigns and activities.- Implemented best practices in brand portfolio management.- Launch transactional ecom through click & collect for RONA banners.- Established CRM strategy leading to improved and personalized programs resulting in increased sales growth.
  • Quebecor
    Vice President Marketing For Archambault & Vidéotron Superclub - A Division Of Quebecor Inc.
    Quebecor 2011 - 2012
    Montréal, Québec, Ca
    - Realized an unprecedented digital shift leading to an increase of all digital indicators (traffic, conversion, sales) and an increase of in-store sales.- Invited as a guest speaker by GOOGLE for their annual THINK PERFOMANCE national conference in Toronto (May 2012) to present approach and results of digital transformation.- Launched Canada’s first streaming music service, ZIK. Received 2013 Graffika Grand Prix for the visual identity of the program and 2013 Prix Graffika for the launch material.
  • Molson Coors Canada
    National Director Revenue Management, Canada
    Molson Coors Canada 2009 - 2011
    Chicago, Illinois, Us
    - Established Revenue Management expertise across all divisions in Canada.- Recruit, train and build a new national team and set up divisional regional support groups.- Over-delivered on targeted incremental profit by 30%.
  • Molson Coors Canada
    National Director Training Programs Crm Launch, Canada
    Molson Coors Canada 2006 - 2009
    Chicago, Illinois, Us
    Molson Coors has developed and launched a new CRM platform impacting Sales & Marketing teams across the country. In charge of developing the training strategy, the hiring and development of trainers (40 individuals) and the production of all training and processes material to support the CRM launch across the country.- 400 individuals trained with an appreciation rate of 94% of the program and an adoption rate of 96% to the new practices.- Received the 2007 MOLSON National Heritage Award for the program.- Speaker selected for the annual Consumer Good Sales & Marketing Summit event (New-York, 2010) to present the training program.
  • Molson Coors Canada
    Director Category Management, Quebec
    Molson Coors Canada 2002 - 2006
    Chicago, Illinois, Us
    Manager, Category Management, Quebec, Prov. Quebec (2002 - 2004)Received the 2003, 2004, and 2005 Molson President's Award of Excellence for supporting Sales & Marketing teams with outstanding programs and tools in Merchandising & Category Management.
  • Sobeys
    Category Manager For Private Label Brands
    Sobeys 1999 - 2002
    Stellarton, Nova Scotia, Ca
    Responsible for merchandising and marketing programs of all private labels brands in Quebec.- Implemented an innovative merchandising program. Invited to present the initiative as a best practice during Sobeys National Conference, Toronto 2002.
  • Autotrader.Ca
    Marketing Director
    Autotrader.Ca 1996 - 1999
    Etobicoke, Ontario, Ca
    Responsible for managing portfolio of automotive and real-estate publications.

Claire Bara, Icd.D Education Details

  • Institute Of Corporate Directors
    Institute Of Corporate Directors
    Iccd.D
  • Hec Montréal
    Hec Montréal
    Executive Leadership Program
  • Kedge Business School
    Kedge Business School
    Marketing Specialisation

Frequently Asked Questions about Claire Bara, Icd.D

What company does Claire Bara, Icd.D work for?

Claire Bara, Icd.D works for Yoplait Liberté Canada

What is Claire Bara, Icd.D's role at the current company?

Claire Bara, Icd.D's current role is Chief Executive Officer.

What schools did Claire Bara, Icd.D attend?

Claire Bara, Icd.D attended Institute Of Corporate Directors, Hec Montréal, Kedge Business School.

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