Claire Bara, Icd.D Email and Phone Number
President at A. Lassonde Inc., Claire Bara is recognized as a conscious leader, driven to mobilize employees and industry players toward meaningful organizational change. She’s passionate about developing high-performing teams, exceeding targets, and shaping innovative and progressive company cultures.During her career, she has developed a solid expertise in corporate integration, restructuring, and transformation amongst large Canadian retailers and in the manufacturing and consumer goods sectors. Today, she applies her vast experience in corporate strategy and operational modeling, and across commercialization functions (sales, marketing, analytics, category management and revenue optimization).Claire strongly believes in practicing a leadership style that mobilizes and engages employees and business partners, notably through transparent communications, in order to reach exceptional results.She sits on the boards of Food, Health and Consumer Products of Canada (FHCP), Conseil de la Transformation Alimentaire du Québec (CTAQ) and La Presse.She is a member of the Institute of Corporate Directors and holds the ICD.D designation.
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Chief Executive OfficerYoplait Liberté CanadaMontreal, Qc, Ca -
PresidentA. Lassonde Inc. Jun 2021 - PresentRougemont, Québec, Ca -
Executive Vice-President & General ManagerA. Lassonde Inc. Jun 2019 - Jun 2021Rougemont, Québec, Ca -
Vice-President Strategy, Business Intelligence, Customers Insights & Revenue Mgmt, Canada & MexicoLowe'S Companies, Inc. 2017 - 2019Mooresville, Nc, UsLowe's operates 2,150 stores in North America. In 2016, Lowe's acquired RONA, Canada's largest multibanner home improvement retailer. Reporting to CEO and led all aspects of corporate strategy and planning, business intelligence, customer insights and market research for Canadian and Mexican divisions.- Part of LOWE’S US and LOWE'S INDIA Centers of Excellence, recognized for their expertise in the areas of analytics, consumer insights and research. - Implemented Revenue Management expertise within LOWE'S Canada.- Initiated the implementation of a customer-centric culture through set-up of real-time dashboards measuring and benchmarking customer satisfaction across all banners and touch points. -
Vice-President, Strategy, Business Intelligence And Customers InsightsLowe'S Companies, Inc. 2016 - 2017Mooresville, Nc, UsDefined and supported the new corporate growth strategy of LOWE'S CANADA following RONA's acquisition. Few accomplishments:- Design and support implementation of new divisional and operational model for marketing and related functions.- Implemented business intelligence and customers insights expertises to support strategy.- Led quarterly business reviews with the US senior leadership team. - Defined Omnichannel & CRM strategies for all banners.- Established differentiated and complementary brand value propositions for all brands.- Designed store network growth strategy.- Optimized private label portfolio from 48 to 12 brands. -
Vice-President Marketing, Rona Inc.Lowe'S Companies, Inc. 2013 - 2016Mooresville, Nc, UsResponsible for traditional and digital marketing, CRM and analytics.Few accomplishments:- Led complete re-organization of the marketing team leading to operational efficiencies, synergies and the realization of a major digital shift, resulting in improvement of key performance indicators (same store sales, traffic, awareness, satisfaction) and improvement of ROI of all marketing campaigns and activities.- Implemented best practices in brand portfolio management.- Launch transactional ecom through click & collect for RONA banners.- Established CRM strategy leading to improved and personalized programs resulting in increased sales growth. -
Vice President Marketing For Archambault & Vidéotron Superclub - A Division Of Quebecor Inc.Quebecor 2011 - 2012Montréal, Québec, Ca- Realized an unprecedented digital shift leading to an increase of all digital indicators (traffic, conversion, sales) and an increase of in-store sales.- Invited as a guest speaker by GOOGLE for their annual THINK PERFOMANCE national conference in Toronto (May 2012) to present approach and results of digital transformation.- Launched Canada’s first streaming music service, ZIK. Received 2013 Graffika Grand Prix for the visual identity of the program and 2013 Prix Graffika for the launch material. -
National Director Revenue Management, CanadaMolson Coors Canada 2009 - 2011Chicago, Illinois, Us- Established Revenue Management expertise across all divisions in Canada.- Recruit, train and build a new national team and set up divisional regional support groups.- Over-delivered on targeted incremental profit by 30%. -
National Director Training Programs Crm Launch, CanadaMolson Coors Canada 2006 - 2009Chicago, Illinois, UsMolson Coors has developed and launched a new CRM platform impacting Sales & Marketing teams across the country. In charge of developing the training strategy, the hiring and development of trainers (40 individuals) and the production of all training and processes material to support the CRM launch across the country.- 400 individuals trained with an appreciation rate of 94% of the program and an adoption rate of 96% to the new practices.- Received the 2007 MOLSON National Heritage Award for the program.- Speaker selected for the annual Consumer Good Sales & Marketing Summit event (New-York, 2010) to present the training program. -
Director Category Management, QuebecMolson Coors Canada 2002 - 2006Chicago, Illinois, UsManager, Category Management, Quebec, Prov. Quebec (2002 - 2004)Received the 2003, 2004, and 2005 Molson President's Award of Excellence for supporting Sales & Marketing teams with outstanding programs and tools in Merchandising & Category Management. -
Category Manager For Private Label BrandsSobeys 1999 - 2002Stellarton, Nova Scotia, CaResponsible for merchandising and marketing programs of all private labels brands in Quebec.- Implemented an innovative merchandising program. Invited to present the initiative as a best practice during Sobeys National Conference, Toronto 2002. -
Marketing DirectorAutotrader.Ca 1996 - 1999Etobicoke, Ontario, CaResponsible for managing portfolio of automotive and real-estate publications.
Claire Bara, Icd.D Education Details
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Institute Of Corporate DirectorsIccd.D -
Hec MontréalExecutive Leadership Program -
Kedge Business SchoolMarketing Specialisation
Frequently Asked Questions about Claire Bara, Icd.D
What company does Claire Bara, Icd.D work for?
Claire Bara, Icd.D works for Yoplait Liberté Canada
What is Claire Bara, Icd.D's role at the current company?
Claire Bara, Icd.D's current role is Chief Executive Officer.
What schools did Claire Bara, Icd.D attend?
Claire Bara, Icd.D attended Institute Of Corporate Directors, Hec Montréal, Kedge Business School.
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