Claire Baxter Email & Phone Number

Brisbane, Queensland, Australia

Brisbane, Australia

Houston, Texas Area

London, United Kingdom

Developed and implemented a program of direct marketing activities across multiple communication channels and programs including cash, regular giving, legacy marketing and digital fundraising. Managed all aspects of the direct marketing program.Developed sound segmentation and data strategies for all organisational communications to drive growth and sustainability. Designed and implemented cross-organisational stewardship and supporter journeys to increase life time value and retention rates.

Brisbane Area, Australia

Managed the end to end, timely delivery of multi-channeled fundraising campaigns to acquire and retain donors, with a focus on appeals. Maximised income by increasing the number and value of cash donors through the development and implementation of acquisition and second gift strategies. Developed and integrated donor stewardship and retention strategies to build supporter engagement, retention and conversion into other programs including regular giving.

Brisbane Area, Australia

Responsible for local implementation of the Community Fundraising & Events portfolio within Queensland and Northern Territory. Responsible for local management and implementation of national signature fundraising events and promoting a suite of profitable fundraising products.

Brisbane, Australia

- Responsible for the end-to-end coordination of advertising campaigns- Researching and copywriting newsletter articles and company/client collateral- Creating and coordinating advertising for positions vacant, in newspapers and on job boards- Scheduling advertising campaigns, ensuring all advertising is accounted for and is submitted by deadline- Liaising with Sales & Account Executives regarding status of recruitment campaigns and results of advertising

Progressed from Fundraising Development Coordinator to an increasingly responsible position as Innovation Product Manager for one of the largest UKs charities providing assistance dogs to blind and partially sighted people. Managed the development and integration of a number of new fundraising products, including budget management, product testing, design, process creation, marketing and internal roll out. Led internal departments in product re-design of core Fundraising products. Project managed organisations key annual campaigns and initiatives. Acted as Internal Innovation Consultant across a range of directorates including Marketing, Fundraising and Strategy to develop existing and new resources and build brand. Key Successes:Project managed the charities most successful Fundraising and Awareness campaign to date, raising over £670,000 in one week, reaching over 12 million people in UK through the communication planDeveloped blue print for future Fundraising and Awareness campaignsOrganised the charities first internal two day conference for 200+ staff. Managed logistics, designed agenda, produced presentations for Directors, developed strategic tasks for delegates, arranged guest speakers, organised evening entertainmentDesigned a suite of online resources to increase income generation, website traffic, social media interaction and donor databaseRe-designed core Fundraising product that increased voluntary income by £2.5million in first year and entered the charity into new target audiences Collaborated with other departments to streamline project funding process Produced marketing collateral such as promotional videos/ films, radio interviews, leaflets, editorialsWorked directly with the Chief Executive and Directors to gain top down support and buy-in for key products and projects Line management and development of the Fundraising Innovation Coordinator

Liaised with key Fundraising teams and Project Managers to establish the information needed to ensure high quality project funding proposals were submitted. Responsible for writing and producing specific fundraising materials for each project including Case for Support documents. Assisted colleagues with the planning, development and roll out of new initiatives and development/refinement of procedures as required. Key Successes:Produced successful project funding proposals generating income from Trusts and Corporate CompaniesDeveloped strong fundraising portfolio by producing high quality materials to gain and increase donor support and income Liaised internally and externally in relation to content, design, print and production of fundraising materialsCoordinated the charities largest annual Fundraising and Awareness campaign; working directly with the Project Manager and Senior ManagementCarried out extensive research that aided the development of new products

Provided effective revenue accounting and database services across a complete field of revenue accounting services for a leading children’s cancer charity. Implemented system changes to improve internal controls, enhance service and maintain business continuity.Key successes:Conducted research projects, analysed findings and reported back to senior managers with recommendations that improved productivity and increased cost savings Involved in cross departmental initiatives to support the processing and recording of incomeResearched and resolved discrepancies identified in revenue reconciliations

Created a portfolio of tailored made holidays and sensory experiences for blind and partially sighted people. Acted as sole designer and organiser of holidays, working directly with external suppliers, researching and deciding destinations, budget management, writing marketing strategies and producing marketing collateral.Key Successes: Designed and created a portfolio of over 20 international holidays including Japan, Sri Lanka, Australia, IcelandExpanded client base and interest internationally Acted as Tour Leader on a number of holidays, leading adventures / excursions, providing information, caring for customers, arranging additional activities Producing all marketing collateral for holidays including, website copy, holiday itineraries, sale pitches

Developed and presented detailed English lesson plans to French students aged 11-25 years old. Increased student’s cultural awareness and developed their English speaking and writing skills. Key Successes:Raised each students average grade by volunteering to hold after school and lunch time revision clubs

Bachelor Of Arts (B.A.), Joint Honours French And International Relations

Certificate In Social Copywriting

Certificate In First Line Management, Management, Certificate