The Marketing Practice is an international B2B marketing services agency, helping organisations with complex B2B propositions to attract prospects, nurture opportunities, win deals and nurture existing clients. The agency brings together a complete range of integrated services: including strategy & planning, proposition development, data build and management, creative development and execution, digital campaigning, event management and intelligent inside sales.My experience here… Show more The Marketing Practice is an international B2B marketing services agency, helping organisations with complex B2B propositions to attract prospects, nurture opportunities, win deals and nurture existing clients. The agency brings together a complete range of integrated services: including strategy & planning, proposition development, data build and management, creative development and execution, digital campaigning, event management and intelligent inside sales.My experience here included working with high profile clients - Microsoft, O2 and Smurfit Kappa. Campaign owner and lead client liaison of multi-Chanel programmes on the O2 account - including a flagship ABM campaign which was awarded Winner of 'Most Commercially Successful Campaign' and Runners up for 'Best Sales and Marketing Integration' in the 2017 UK B2B Awards.my role includes Marketing Strategy, Campaign Execution, Commercial Management and Team Leadership Show less

Digital Radish is a full service b2b marketing agency which specialises in helping our clients engage, acquire and retain customers. From marketing consultancy to digital delivery, we work as an extension to your business to increase brand awareness, deliver leads and drive ROI.Digital Radish is a recent start-up which has enjoyed exponential growth, with clients including large media owners, agencies, tech, event and mobile businesses.

McDonald Butler is a B2B sales and marketing agency specialising in the IT and technology sector. The company strategically unites sales and marketing functions to drive better audience engagement, forge stronger relationships and accelerate sales results for over 30 of today’s leading technology brands including IBM, Salesforce.com, HP, SAP and Microsoft. With a strong focus on ROI McDonald Butler creates and executes fully integrated brand awareness, lead generation, nurture and sales… Show more McDonald Butler is a B2B sales and marketing agency specialising in the IT and technology sector. The company strategically unites sales and marketing functions to drive better audience engagement, forge stronger relationships and accelerate sales results for over 30 of today’s leading technology brands including IBM, Salesforce.com, HP, SAP and Microsoft. With a strong focus on ROI McDonald Butler creates and executes fully integrated brand awareness, lead generation, nurture and sales enablement programmes whether directly to technology buyers, through alliance partners or the channel.• End-to-end project management from client brief to campaign review, driving project deadlines and managing client requirements• Managing and developing existing and new client relationships• Attending new business meetings, advising on marketing strategy, creating and delivering proposals • Writing and communication of creative campaign briefs • Holding key client relations and being the first point of contact for client liaison and reporting• Working with the Account Director to map accounts and develop account plans• Achieving revenue and profitability targets versus quarterly and annual plans• Budget control and escrow management Show less

- Plan, manage and execute fully integrated marketing campaigns – providing complete visibility of results and reporting into senior stakeholders within each account- Responsible for day-to day client liaison, troubleshooting assistance and advising on marketing strategy- Management of tactical activities such as; C-Level thought leadership events ranging from small breakfast briefings to large full day conferences, lead generation and lead nurturing, community management… Show more - Plan, manage and execute fully integrated marketing campaigns – providing complete visibility of results and reporting into senior stakeholders within each account- Responsible for day-to day client liaison, troubleshooting assistance and advising on marketing strategy- Management of tactical activities such as; C-Level thought leadership events ranging from small breakfast briefings to large full day conferences, lead generation and lead nurturing, community management, strategic research and insight, brand development and awareness campaigns, content creation and creative concepts. - Budget and escrow management- Team and project management - Policy adherence and reporting functionsClient exposure includes: IBM, Citrix, Salmon and Motorola solutions Show less

My role within BlackBerry entailed ensuring the smooth operation of the sales and marketing department; my duties ranged from process planning and project management to reporting and system support.My main project, of which I had sole responsibility, was to work with the accessories department to address an inefficient ordering process for samples. This involved working closely with the accessories team to record the current system, identify problem areas and provide a more efficient… Show more My role within BlackBerry entailed ensuring the smooth operation of the sales and marketing department; my duties ranged from process planning and project management to reporting and system support.My main project, of which I had sole responsibility, was to work with the accessories department to address an inefficient ordering process for samples. This involved working closely with the accessories team to record the current system, identify problem areas and provide a more efficient process in the form of an online ordering system.Due to the successful implementation of the online system, my work with the accessories department was extended to organise the annual Accessories Distributors Council. This included sending out invitations and communications to delegates, arranging venues, planning itineraries and organising key speakers.Whilst working with the channel marketing team I was included in a project to develop a teaser campaign for BB10 that would be rolled out to the sales staff of Phones 4 U and Carphone Warehouse. Due my university commitments I was only with the team for a limited time. My role was to provide initial creative options and cost estimates, which were then used to construct the campaign after my departure. I project managed several initiatives both collaboratively with my manager and independently. This included developing project plans, timelines, reports and co-ordinating touch point meetings.This corporate exposure has allowed me not only to refine my soft skills but develop my technical ability, whilst broadening my knowledge of the telecommunications industry. Show less