Account Director: Digital Marketing leadDisease Awareness •Spearheaded digital marketing programs targeting patients and healthcare providers (HCPs) for a rare, underdiagnosed disease, successfully identifying and engaging patients.•Optimized multi-channel campaigns (search, display, social, HCP platforms) to effectively reach key HCP specialties.•Developed comprehensive creative & messaging by mapping patient and HCP journeys, leveraging research, advisory boards, and social… Show more Account Director: Digital Marketing leadDisease Awareness •Spearheaded digital marketing programs targeting patients and healthcare providers (HCPs) for a rare, underdiagnosed disease, successfully identifying and engaging patients.•Optimized multi-channel campaigns (search, display, social, HCP platforms) to effectively reach key HCP specialties.•Developed comprehensive creative & messaging by mapping patient and HCP journeys, leveraging research, advisory boards, and social listening. Continuously refined campaigns using data-driven insights.•Expanded reach through strategic partnerships with patient advocacy organizations.•Launched and grew a patient/caregiver-centric campaign, significantly increasing awareness and education about the disease, and promoting genetic testing. Established a supportive social community for ongoing education and engagement.Launch Marketing for Ultra-Rare Primary Immunodeficiency•Crafted and executed a digital communication strategy targeting HCPs, enhancing awareness and understanding of the condition.•Managed media buys and creative development across all digital platforms, ensuring cohesive and impactful messaging.•Designed a patient/caregiver campaign aimed at reducing treatment hesitancy and increasing patient engagement and treatment adoption. Show less

Marketing strategy for APAC region; digital lead generation, content development, social media and advertising strategy. Business development in content and entertainment category.

Projects:Edval: SaaS business providing timetabling and management solutions to the education sector. Mentor Digital Marketing Manager to develop the B2B digital strategy.TCC Distributors: Launched two brand portfolios into the independent retail channel, working with Metcash & major independent retail groups & brand owners to establish distribution and marketing programs.

Reporting to the Regional Managing Director (APAC) developed a high performing team which was recognised across the industry for driving digital content consumption.Led profit recovery in film portfolio through commercial strategy and campaign effectiveness through a data and consumer insight focus.Brand guardian of key franchises across film and TV such as The Simpsons, Bond, X-Men & Star Wars.Mentored team of 14 amazing marketers.

Reporting to the Managing Director, established the commercial strategy, with a focus on maximizing the product portfolio.

Brand Manger on the vitamin portfolio (for Wyeth Consumer Healthcare, now part of Pfizer)

Sales representative working on the Cardiology portfolio