Creative Services Manager, National Kidsday
Boys & Girls Clubs Of America
Led design for multi-million dollar initiative, directed by two of the nation’s largest & most prestigious non-profit organizations, Boys & Girls Clubs of America and KidsPeace.Creative designs used in a variety of national multi-media venues, including festivals in over 1,000 cities nationwide, national television, print and Internet• Successes:o Two (2) American Marketing Association-awards: print brochure and web site, www.kidsday.neto 2.5 Million hits in first month of web site launch and featured on Yahoo, AOL, as well a book entitled “You Are Here Kids & Family Internet Guide”o Produced turn-key marketing components used at 3,700+ locations with celebrity participation• Researched & analyzed key marketing trends and translated into high-impact national ad campaign• Concept design & advertising approvals for VIP retailing and manufacturing sponsors: Wal-Mart, Blockbuster, Hasbro, Kodak, Kraft Foods, Party City, The Home Depot, Toys R Us, M&M/MARS and more• Developed brand identity system with graphic standards and color palette• Fashioned online data tracking system to facilitate accurate analysis and reporting