Secured extensive local and national media coverage, significantly enhancing clients' brand visibility across various industries including food/beverage, hospitality, non-profit, and professional services.Cultivated and maintained strong relationships with media professionals, consistently attending client media hits and segments to ensure successful coverage and representation.Developed and implemented tailored PR strategies, resulting in measurable increases in brand awareness and engagement for clients.Drafted standout pitches and press releases, effectively communicating clients' key messages and securing high-impact media placements.Conceptualized, planned, and coordinated successful client events, enhancing public and media engagement while driving community relations and brand promotion.

US advocate for local relationships with ambassadors and influencers, ensuring amplification of global strategy to expand brand’s relevance across all channels in the US and Canada. Advisor for central brand and communications team to ensure global media strategy has right tonality for US market, regularly consulting on social media content creation with international creators.

Managed and tracked The Center's social media and planned future posts to meet set goals.Wrote and researched aspects of academic papers, and fully edited the papers.Wrote persuasive copy for newsletters, social media and other Center-based documents. Built various websites for events and conferences as well as full website for The Center. Wrote blog posts on events and articles pertinent to The Center. Helped coordinate highly attended conferences and worked the day of the events, tending to tasks and details to ensure success. Contacted Media for events and organized press releases on conferences.

Researched detailed information surrounding the sustainability beat in Arizona Provided well thought out pitches to provide editors with the background of information for each story Worked with multiple media and press teams to contact the best sources for each storyWrote full form stories that provided the AZ PBS readers with a full picture of the issues at hand in Arizona.

Public relations team for the 5th largest city in the U.S.Worked closely with VP partners to provide more media coverage through media tours.Contacted out of market media to encourage Phoenix- oriented stories.Tracked the various media interactions to meet monthly goalsPitched Phoenix focused stories to media, focusing on travel-oriented sites.Crafted elaborate itineraries for media trips to provide a clear view of Phoenix as a luxury destination.

Worked with Roger Clyne and The Peacemakers band management to promote upcoming shows, tours and merchandise.Crafted a social media plan to boost engagement and interactions on their social sites. Tracked social media analytics to factor into content calendar. Created eye-catching visuals to increase likes and shares with each post.Attended local events for social media coverage.

Worked with clients on brand management and public perception.Created client audit to expand understanding of client communication tactics, social media organization and track sentiments of comments online.Researched and recommended best social media practices for the client’s communication goals.Gave recommendations for crisis communications plans.Heavily researched law enforcement communications practices.

Responsible for training new members and preparing them for the high-paced work environment.Reworked entire training process, making it a more efficient and easier process overall.Created a system my team could use to prevent any communication errors, leading to an more efficient work day. Answered reviews for clients as well as alerted customers to positive and negative reviews about their business.Managed damage control on review sites and databases when issues surfaced.