Responsible for China Export Business growth in SMB segment

• Lead a high-performing sales team while expanding the team to be 3X big and increasing business scope• Strategize market growth plan in revenue and advertisers through managed accounts growth and industry diversification • Build business cases to secure resources and investment to fund acquisition and sales projects in Greater China region

• Managed key accounts, doubling revenue growth with high scalability and engagement to the entire portfolio• Empowered SMB agency to create its competitive value and scaled Facebook solutions to impact 3500+ SMBs, growing one partner to be the 1st local FMP (Facebook Marketing Partner) in Taiwan• Leverage EC expertise to strengthen China reseller program; led China export advertisers research for long-term product development

• Achieved sales targets through distributor management and channel marketing plan• Spearheaded Philips DTC strategy which includes brand.com development, P&L, business partnership, marketing plan, and CRM program• Developed digital marketing plan and shopper-centric solutions to drive online sales across marketplaces

• Managed Top60 accounts, driving revenue while delivering customized advertising solution and business operational consultation• Strategized category growth plan and redesigned pricing structure to ensure the competitive advantage for Yahoo Auction• Led project planning and execution, including SEO project to double the search engine traffic, seller base growth project to recruit new sellers, and cash flow launch project to meet 100% adoption rate

• Engaged in structuring long-term pricing model with leadership team to maximize monetization• Conducted data-driven insights to explore new opportunities and develop clawback plans when anticipating bottlenecks, generating extra revenue to achieve quarterly targets • Planned auction analytics dashboard which enabled BU leaders decision making and governance

Marketing Planner -- Sep, 2011 – Jul, 2012• Initiated new mockup design and improved UI (user interface) to improve advertising performance and monetization model• Controlled annual budget and managed resource allocation to maximize the return of marketing campaigns• Planned and executed social media strategy and launched PR campaigns by cooperating with Wretch.cc bloggers- - - Advertising Sales -- Jul, 2010 – Aug, 2011（Adecco Taiwan)