Claire Coene Email & Phone Number

London, United Kingdom

Hertfordshire

A newly-created role, I introduced data-driven CRM programmes that aligned with long-term business strategy to balance current short-term sales tactics. - Overhauled below-the-line campaign planning and data use. - Integrated DM and email campaign data selections. - Introduced a segmentation framework for BTL comms. - Built campaign response benchmarking tool. - Developed attribution modelling. - Initiated a customer contact strategy: frequency rules and communication journeys. - Pioneered test and learn programmes. - Initiated data automation for regular CRM campaigns. - Lobbied for change and new ways of working: reassuring and managing expectations. - Designed CRM reporting dashboards.

London, United Kingdom

• Instrumental in driving Radio Times' subscription growth strategy to deliver maximum profitability and optimum customer experience.• Grew subscriber file by 10% and its profit by 285% over 3 years.• Won several industry accolades and a British Media Award.• Owned acquisition and retention activities, budgeting, forecasting and continual assessment of core KPIs.• Influenced strategic brand decisions to protect the interests of the subscriptions file.• Promoted direct marketing best practice within team.• Line management.• Developed new initiatives to grow the Radio Times' subscription file, benefit the Radio Times brand and wider Immediate Media portfolio.

London, United Kingdom

• Executed and influenced campaigns to drive profitable subscriptions for Radio Times.• Developed acquisition and renewal campaign planning, implementation, analysis and recommendations.• Reported core KPI’s to senior brand stakeholders.• Identified new opportunities and partnerships.• Influenced budget planning.

London, United Kingdom

• Developing, implementing and revising subscription marketing strategies.• Budgeting, forecasting and reporting KPIs.• Lead generation, key account pursuit, brand awareness, thought-leadership and customer engagement campaigns. • Supporting sales teams.• Identifying new opportunities and partnerships in international markets.

London, United Kingdom

• Planning, executing and evaluating acquisition and retention campaigns, using online and offline channels, for B2B media industry titles.• Producing campaigns for a re-brand, website re-launch, magazine re-launch and frequency change, website pay-wall introduction and a multi-channel viral campaign.• Managing campaigns to sell brand-extension products.

Stratford-Upon-Avon, Warwickshire

• Co-ordination and delivery of marketing collateral from creative agencies.• Event management of awards ceremonies, conferences and trade shows.• Brand management and guardianship.