Claire Cusick Email & Phone Number

Developed and implemented communication plans that identified objectives, strategies, target audiences, tactics and key messages for the Duke Clergy Health Initiative (CHI). Established editorial guidelines, providing direction and oversight for creation of content for various communication channels. Managed outside contractors to produce content to support communication needs.Developed and maintained content for websites, social media, publications and other communication channels in support of CHI needs and goals.Collaborated with research program coordinators to develop and implement effective strategies for recruitment and retention of research study participants.Produced news releases, articles, and feature stories for Duke Divinity School, Duke University, and other publications to publicize and promote CHI events, programs and research. Managed incoming media requests, and pitched national media.Developed and maintained collaborative working relationships with key communication offices and staff for the United Methodist Church, Duke Divinity School and Duke University.

Chapel Hill, Nc

• Researched, wrote and edited strategic marketing content for use in social, web and print materials that conveyed success stories funded by private giving at the nation's first public university.• Created, executed and analyzed multifaceted marketing plans for fundraising efforts.• Chief video producer: wrote scripts, selected and managed locations and on-set logistics, hired and supervised videographers and video editors to create marketing videos. Projects ranged from 10-second interview-style clips (for social media) to six-day shoot, 15-member crew and 25 locations to create The Campaign for Carolina’s 90-second “Anthem” video in 2017.

Chapel Hill, Nc

• Interviewed donors at all monetary levels to hear and share the story of why they choose to support UNC.• Researched, wrote, edited and published donor profiles and impact stories across many media to promote the impact of private giving at UNC.• Produced or coordinated accompanying photography, print publications, websites, multimedia and social media.• Managed or participate in communications efforts for campus-level, donor-focused projects, awards and conferences.

Raleigh-Durham, North Carolina Area

• Sought stories that combine history, culture, artisanship and narrative.• Covered exploding growth of local farm-to-table movement. • Wrote weekly food events/happenings column, Now Serving, July 2007-January 2010.

Bachelor Of Science - Bs, Public Relations

Master Of Arts - Ma, Liberal Arts And Sciences/Liberal Studies

Master Of Arts - Ma, American Studies