Developed and directed comprehensive marketing plans for new and existing products to deliver on clients’ growth strategies and business goals.Translated business objectives into viable, multi-faceted online and offline brand strategies and advertising campaigns, including social media, email marketing and direct mail, to drive profitable growth of new and existing client portfolios.- Completed extensive market and product research to determine most effective sales strategies and messaging;- Prepared monthly newsletters, including content development and design, to support clients’ sales strategies.Managed all aspects of public relations for clients including preparation and execution of corporate communication strategies, press releases for product launches and company announcements, event planning, training seminars and documentation, and B2C networking.Prepared and oversaw detailed budgets for marketing campaigns as well as corporate networking and training events.Developed a website rebrand for client to streamline usability and create differentiated brand identity.Leveraged market and product knowledge to prepare surgical technique guides for spinal implants and instrumentation for a medical device client.

Led a team of 6 and informally mentored 2 other marketing professionals. - Instituted a strong focus on results and optimization to increase customer acquisition and reduce costs. - Coached team members to drive individual marketing programs and develop new ideas. Developed and directed strategy for acquisition and portfolio marketing with a $22M marketing budget and $200M in loan originations.Developed quarterly and annual financial forecasts for new customer volume and marketing expenses by assessing growth trends, monthly/annual seasonality curves, and business changes that would impact acquisition.Pivoted marketing strategy to support new business goals by reallocating and closely managing marketing budget, directing vendor relationships and implementing process improvements. - Improved total acquisition volume by +50% while managing marketing spend below cost of customer acquisition.Managed relationship with bank partner with regard to all co-branded B2C marketing materials, including internal and partner legal review, brand strategy and product messaging.

Oversaw and integrated brand, direct response, and portfolio marketing in online (paid search, SEO, display, social, affiliate), offline (TV, radio, print, direct mail), and lead aggregation channels while managing multiple media, lead and agency partners- Translated business goals into viable marketing strategies to drive profitable growth for new and existing customer portfoliosDeveloped brand strategies and integrated marketing plans for US, UK, Canadian and Australian brands to better target key audience and standardize all advertising- Managed external marketing research and analyzed data on competitors, industry and consumers

Managed traditional marketing, including TV, radio, outdoor and online display, for the UK, Canadian and Australian consumer finance portfolios.- Oversaw annual TV media buy of more than $9 million, including development of marketing strategy and allocation of budget, evaluation of channel performance and optimization, customer profitability analysis, and management of relationship with UK media agency.- Achieved 37% growth in volume from 84 to 115 as measured by new customers per business day while managing costs at 7% under budget.Managed all aspects of TV commercial production, including cross-functional coordination with executive team, creative agency, regulators, and internal legal team.Managed sponsorship of UK football club; directed creative and marketing strategy to effectively target key customers.

Documented current operating processes and policies at a top-ranked medical school's sponsored research office. Identified key process changes leadership used to maximize efficiency and reduce compliancerisk.

Conducted independent research on audience growth strategies for Today.com; prepared an indepth investigative report examining commodity subsidies; reported on Chicago-based investing, banking and financial institutions; researched and published articles on the economy, personal finance and the small business environment.

Completed an assessment of a research institution’s sponsored projects administration infrastructure; provided short-term redesign opportunities as well as long-term strategic opportunities and recommendations for improving research administration support. Developed a research fund close-out process; prepared detailed tables to manipulate and analyze financial data, and created standard operating procedures and reference tools tailored to meet specific client policies and financial system requirements. Managed a team of eight interns tasked with addressing a grant account close-out backlog of 1,800 expired research awards; supervised workflow and accounts for accuracy in the financial management system.

Provided interim support at a top five research university as well as a major research hospital. Completed complex funding and indirect cost reconciliations on federal and non-federal research awards to subsequently prepare and submit financial status reports and invoices. Corresponded with department administration and sponsor representatives to resolve deficit spending.

Developed Estate flow-charts, designed a loan portfolio amortization spreadsheet, worked on client projects and presentations, organized and coordinated a continuing education library, participated in tax advising, advisor networking and investment planning client meetings.