Claire Down

Claire Down Email and Phone Number

Freelance PR and Social Media Manager
Claire Down's Location
Buckinghamshire, England, United Kingdom, United Kingdom
About Claire Down

With over 15 years experience in consumer Public Relations I have worked for an impressive range of brands across a varied portfolio from homewares to children's toys, fashion to automotive managing many a successful press office as well as designing and bringing to life creative campaigns which deliver on reach, awareness and ROI. Whether working for big household names or small niche start-ups my aim is always to give a business the attention to detail it deserves (no task is too small or too big!), ensuring I understand it's needs, aims, objectives and audience in order to deliver a successful PR progamme, and becoming an extension of your team! Clients past and present include LEGO, Stib Pencils, Cotton Twist, playHOORAY, nanobebe, MilkStrip, Jack Brunsdon & Son, The Top 100 Baby Products / The Inside Edit, Bundle Beds, A Mother Place, Armadillo Sun, Warner Brothers, Dunelm Mill, Twyford Bathrooms, The Heart Shopping Centre, Bandai, Bathstore, Coast to Coast restaurants, Smeg, Wallpaperdirect, Brewers, Build-A-Bear Workshop, Kia Motors, Village Hotels, Morphy Richards, Roberts Radio, Natuzzi, Hammonds, Additions Direct, Blaser Mills (solicitors), McVities, Jumbo Games, and Crocs.I also completed an intensive six month real-time strategic Social Media Marketing Programme with award winning, CPD accredited Digital Mums in 2017 which has given me the skills to design and deliver effective strategic social media campaigns across the full-spectrum of social media platforms.And my career highlight - donning a pair of pyjamas as part of a shopping centre marketing stunt (perhaps more of a lowlight!)More personally, I love Crossfit, yoga, my kids, the sunshine, list making and a good spreadsheet!

Claire Down's Current Company Details

Freelance PR and Social Media Manager
Claire Down Work Experience Details
  • Crescendo Pr
    Account Director
    Crescendo Pr Nov 2013 - Feb 2018
    London, United Kingdom
    • Day to day account management including team leadership, budget management, first point of client contact including senior board members, and strategic account planning incorporating annual proposal writing • Securing and implementing strategic brand partnerships in kind as part of a low-investment strategy to increase brand awareness and reach new audiences • Daily press office duties i.e. press release and copy writing including client newsletters, creative mailers, competitions, implementation of advertorial schedule and media liaison • Organised and executed experiential stunts as well as client and agency events including our annual Christmas in July • Management of client social media accounts including monthly content planning and influencer engagement• Working closely alongside other multi-discipline agencies to ensure seamless delivery of integrated client campaigns• Played an integral role in setting up the business and leading it through an initial growth period by identifying, approaching and securing new business• Key member of the award-winning LEGO team, retaining as a client for eight years including implementing numerous brand partnerships and stunts such as the LEGO Ascot Hats and the inaugural annual LEGO Christmas build – a 10 metre Christmas tree at St Pancras International as well as launching The LEGO Movie
  • Bright Pr
    Account Director
    Bright Pr May 2010 - Aug 2013
    London, United Kingdom
    • Daily account and team management (responsible for up to six junior employees) reporting in to company MD• Key account contact for client and leading client status meetings • Responsible for identifying and proposing new ideas to clients in order to bring in new streams of revenue • Directed a team of five in driving a successful press office function including a busy store opening schedule for leading homes retailer, Dunelm• Executed the first ever Coast to Coast restaurant launch in Brighton for The Restaurant Group • Account budget planning and invoicing • Integral part of the new business proposals and pitch team for Bright London with a high success rate• Daily press office duties including media liaison, press release and copy writing and creative mailers• Planning and implementing product launches
  • Publicasity
    Account Manager
    Publicasity May 2008 - Jan 2010
    • Main point of contact for press requests and responsible for securing client coverage including reactive and proactive press liaison • Management of junior team members • Budget management and invoicing • Management of store opening programme for Build-A-Bear Workshop • Part of several successful new business pitches including idea creation
  • Attenborough Saffron
    Senior Account Executive
    Attenborough Saffron Nov 2006 - Apr 2008
    • Daily press office duties including media liaison, product loans management, press release writing and creative mailers. Responsible for helping to reach client KPIs• Compilation of comprehensive monthly coverage reports• Attendance at client meetings to present coverage and media relations highlights• Part of new business pitch teams
  • Cardiff University Cheerleading Squad
    Treasurer
    Cardiff University Cheerleading Squad Sep 2003 - Jun 2005
    Cardiff University
    • Management of team expenses and budgets. Responsible for handling cash flow• Valued member of the committee involved in leading the team to success at their first University championships • Devising and teaching cheer routines and motivating team during competitions and weekly American Football games

Claire Down Education Details

Frequently Asked Questions about Claire Down

What is Claire Down's role at the current company?

Claire Down's current role is Freelance PR and Social Media Manager.

What schools did Claire Down attend?

Claire Down attended Cardiff University / Prifysgol Caerdydd, Digital Mums, Cardiff University / Prifysgol Caerdydd, Okehampton College.

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