Example projects:• Planned, executed and reported on the Christmas DM campaign for a UK luxury retailer• Outlined a statistical approach to evaluate a client's loyalty scheme, managing the project end to end, delivering excel reporting tools and a repeatable process so that further analysis could be completed in-house.• Project managed and lead an insight team of 9 analysts at a national newspaper for all BAU analysis, reporting and small change projects.• Worked in conjunction with developers to formulate the requirements for the hadoop data architecture and the Hive QL front end for the clickstream Big Data project for a UK TV channel• Built and automated a viewer ‘Fan’ segmentation based on online viewing behaviour• Trained a team of junior analysts in working with Big Data and Hive QL• Completed a large scale VOD ad analysis project looking at the performance of house ad campaigns for a UK TV channel• Campaign reporting and analysis for a large Televisions broadcaster, broadband and telephone provider• Lead analyst on a project to provide insight to the Broadcaster’s Retention team to reduce churn• Built a number of response models to improve marketing ROI for a leading UK insurance company.• Built a fit for purpose analytics datamart on a Teradata platform.• Delivered ad-hoc marketing effectiveness analytics for a leading UK insurance company.

Carried out a wide variety of analysis projects for all areas of the Debenhams retail business including Marketing, Retail Operations, and Buying and Merchandising.Responsibilities• Responsible for all analysis on the Debenhams Weddings Service. Worked with the weddings team to set up a centrally managed regular DM campaign, regularly monitored effectiveness and contributed to strategy reviews.• Managed and refreshed the Debenhams Customer Segmentation model. Responsible for buy-in and communication across the business at a senior level. Helped implement the segments in a number of marketing campaigns.• Responsible for all analysis for the Lingerie division, including basket analyses, product associations and customer profiling. Managed and ran a bra department review presented to the executive directors in May 07.• Managed the updating and distribution of the company customer profiles, at a category, brand, division and store level. • Responsible for the relationship with external geo-demographic segmentation providers.• Managed an LSE MSc student project in Summer 2006. Responsible for overseeing the project and liaising with the University tutors.• Trained junior members of the team in using Clementine.

Recruited to join ACNielsen’s analytical function to provide technical support across the client base.Responsibilities & Highlights• Responsible for carrying out econometric modelling projects to assess pricing and promotion strategies for centrally managed FMCG clients, using a combination of in-house software, SQL and SAS. This involved liaising with client service teams and external clients, costing and scheduling of projects.• UK Technical Business Champion for ACNielsen’s new promotional simulator data extractor.• Manager of a small team of analysts. Responsible for overseeing their training and development.• UK Technical Business Champion for ACNielsen’s new Assortment optimisation product. This involved a lot of cross country cooperation with Nielsen’s other European modelling teams and knowledge sharing.• Provided technical support for Commercial consultants and responsible for technical project management, scheduling and feasibility checks.• Received an ART award (peer nominated ACNielsen award) in March 2004 for my work on Insight analyses.