Claire Foley Email & Phone Number

Stamford, Connecticut, Us

Coppell, Texas, Us

• Manage overall marketing strategy, implementation, and execution for loyalty program and private label credit card including creative briefing, testing, campaign analysis, and project management• Orchestrated and implemented integrated and consistent rebrand for loyalty program across seven channels• Spearheaded audit of loyalty program through internal analysis and customer research which identified significant gap between program mission and customer understanding• Championed analytical approach on marketing assessments by partnering with business intelligence team to derive new KPIs and execute A/B tests leading to the refinement of future campaign direction• Partnered with Habitat for Humanity and launched the first opportunity for Insider Perks members to give back to the local community expanding loyalty offering beyond monetized incentives• Experience executing campaigns across multi-channel touch points including in store, email, direct mail, app, onsite, SMS, and social• Execute sweepstakes for loyalty members from concept to prize fulfillment • Partner with field teams on loyalty program training, reporting, and employee recognition

Plano, Texas, Us

• Own and manage lifecycle and promotional campaign offer strategy and creative briefs for the loyalty program to drive acquisition, retention, and engagement• Drove new partnership with Jebbit to fill to white space opportunities in our loyalty program: offer a non-purchase way to engage customers through interactive product quizzes and gain rich declared data about customers that feeds directly back into our Epsilon-CRM database to drive personalization in future campaigns• Analyze lifecycle and promotional email performance to identify customer behavior trends leading to a strategic shift away from email banners to dedicated loyalty emails which drive 40-400X more revenue• Partner with CRM and selection teams to promote to most highly engaged audiences to optimize email campaign productivity• Experience building campaigns across multi-channel touch points including email, direct mail, app, onsite, push, SMS, and social

Plano, Texas, Us

• Own, develop, and execute multi-faceted program initiatives to drive sales and profitability for a $60M business • Analyze weekly sales data to identify micro and macro brand trends in order to react to customers preferences• Investigate the effectiveness of marketing promotions and take action on future sale prices• Monitor competitive offers to identify white space and to evaluate value propositions of similar products• Partner with First Insights research group to determine specific product preferences based on customer insights• Uncover product opportunities and competitive advantages by blending observations from differing data sources• Investigate product-line extension opportunities by studying sales and producing monthly competitive shopping recaps to drive sales growth and increase online brand presence• Collaborate with external vendors and internal sourcing department to buy product• Create and manage detailed assortment plans to achieve inventory and profit goals for the entire life of an item• Plan and quantify future assortments based on in-depth hindsight analysis, growth and decline categories, and industry trends• Manage multifaceted marketing and pricing strategies to drive sales through partnership with both internal and external marketing teams• Coordinate with visual merchandising and ecommerce teams to optimize the customer shopping experience • Organize and execute division-wide volunteer activities as well as drive associate engagement in company-wide events as the Philanthropy Lead for the Women’s Apparel team

Plano, Texas, Us

• Own, develop, and execute multi-faceted program initiatives to drive sales and profitability for a $30M business

Plano, Texas, Us

• Analyzed store-SKU level needs to optimize inventory allocations and align with buyer’s intent to achieve the highest sales and profit• Analyzed inventory levels to ensure ecommerce warehouses were at optimal inventory levels to deliver the most profitable sales• Forecasted sales for upcoming seasons through historical data analysis and made SKU-level buy quantity recommendations, as well as determined optimal flow strategies based on climatic, regional, and demographic opportunities• Partnered with visual team, store operations, and supply chain teams to expand brands into new stores and achieve higher sales• Experience allocating national and private brand merchandise, girls, missy, and plus sizes, and both seasonal and annual items• Awarded Associate of the Month for my work on brand-store expansions

Plano, Texas, Us

Houston, Texas, Us

• Managed redesign project of the Printing and Personal Systems IT intranet pages to drive employee engagement• Created documents for office move that was distributed to all Austin campus employees• Developed bi-weekly internal communications regarding the move to a new office in Austin• Created decks for all-hands meetings• Created summary packets for senior leadership

Kansas City, Missouri, Us

• Analyzed forecast and inventory data for $44 million Christmas boxed card product line for 2,500 Gold Crown Stores• Implemented multiple revenue-generating changes based on trends, including saving $2 million from a reduction of wholesale pack-in • Leveraged and delivered information to cross functional teams on inventory status compared to forecast weekly for 292-item product line• Uncovered new pacing opportunity for product line for growing market of Hispanic consumers

Bachelor Of Business Administration (Bba), Marketing

International Business