Claire G. Email and Phone Number

BtoB Marketing, Valeo Service, worldwide headquarterManagement of the marketing activities for the European customers / car makers (Alliance Renault-Nissan-Mitsubishi, PSA-DS-Opel-Vauxhall, Toyota, FCA, Ford, CNH Iveco, DAF, ...)I. Coordination of the OES Operational Marketing Manager activities in Europe-Coordinate and consolidate OES Market Intelligence in Europe (Market/Customer/Valeo/Competitors data)-Coordinate and consolidate Trade Marketing strategy and Roadmap in Europe to support Customer Development Plans, Budget and MTP-Animate Marketing experience and best practice cross sharing platform between regions (qualitative/quantitative studies)II. Implementation of the Advanced Added value Approach Trade Marketing-Build up promotion and communication tools -Develop digital marketing strategy for fast and efficient messaging in customer networks (smartphone applications, e-surveys, webinars, demo material...)-Manage customer network animation team in Europe and develop for other product linesIII. Delivery of the marketing plan as defined-Prepare trade marketing packaged solutions to support sales CDP in Europe (Training, Network animation and Promotion tools)-Prepare and ensure Valeo OES presence in International Public Fairs and Group Techdays

BtoB Marketing, headquarters at the French/European levelAutomotive: Passenger cars and Commercial vehicles divisions (30 colleagues specialized in key accounts customers)- Creation of this position dedicated to the automotive key accounts (45% of the turnover for the Automotive branch) such as Ford, Fiat, Mercedes, Nissan, Toyota, Case New Holland, Volvo Trucks, …- Production of the offline and online marketing strategy for these customers, implementation in the different distribution canals and follow-up- Support the national and regional key accounts managers during the meetings with the main customers- Operational support for the automotive key accounts sales force (30 colleagues – in development)- Development of local professional events- Interface with the functional and operational directors- Contacts with the holding in Germany to implement the best-practices at the European level

BtoB Marketing, headquarters at the French levelAutomotive: Passenger cars division (160 sales representatives) and Commercial vehicles (200 sales representatives)- Definition of a customer-centric promotional strategy with the market manager of each division- Implementation of this strategy through a 12-month marketing plan- Promotion and development of the loyalty program- Management of the promotional benchmark project and implementation- Coordination with the internal departments: supply chain, purchasers, sales, communication, ...- Meetings organization 5 times a month with the internal services (up to 20 people) and with the sales force (regional directors, sales managers and sales representatives)- Responsible for the achievement of the turnover and gross margin objectives of each division

BtoC Marketing, worldwide headquarters- Brand management of Tulip Inn (3-star hotels), Golden Tulip (4-star hotels) and Royal Tulip (5-star positioned hotels), 230 hotels in 42 countries- Offline: Hotel Directory brochure production (creation, agency briefings, printing, global logistics organization) and promotions follow-up with the partners (Air France, …)- Online: extranet creation, e-mailings production, website follow-up, management of the Facebook page, Expedia campaign setting up and promotional actions follow-up worldwide with the partners (American Express, …)- Branding: brand identity, communication plan creation, regional support for local marketing (communication tools)- Studies: consumer trends analysis, benchmark, qualitative and quantitative studies management (development projects in Germany and in Poland)

BtoC Marketing at the local level- Direct Mailings and Trident Brochures production, creative agency management from the briefings creation to the projects validation- Public Relations management (with an agency then internally), press trips organization and close work with the partners (American Express…)- Analysis of the national sales weekly reporting- Project management such as the total reworking of the Press Kit and the travel documents- Best practices exchange with the headquarters in Paris and with the NMEA countries

BtoB sales, Unilever FoodSolutions- Work with the 6 national key account managers on the customers marketing plans (Sodexo, Compass, Accor, Mc Donald’s, …): customers analysis, activation propositions, negotiation of the activation plans, budgets follow-up- Products portfolio analysis, categories and turnover analysis, customers’ opportunities identification- Response to call for tenders and negotiations of yearly contracts renewal- Management of the Food Ingrédient activity on my own: sales for industries

BtoB Marketing and sales, Pomona TerreAzur, regional level- Teleselling, canvassing new customers and sales follow-up- Customers animations- Launching commercial offers, marketing tools creation for salesmen