Claire Garrel Email & Phone Number

Ville De Paris, Île-De-France, France

Palaiseau, Île-De-France, France

• Organizational audits. Strategic thinking contribution. Management of strategic studies from brief to implementation of recommendations.• Clients: Food industry, Fragrance & Cosmetics, Automotive

Paris, Île-De-France, France

Créteil Area, France

Within the R&D Center, I am in charge of defining and implementing the consumer understanding strategy in order to support innovation and new product development.- Designed and implemented research programs on consumer behaviors to support innovation strategy - Built strong relationship with worldwide affiliates innovation stakeholders to connect the research programs to the business- Moderated workshops and creativity sessions on innovation topics with R&D, innovation and marketing teams- Developed network with academics, suppliers and market research agencies

Créteil Area, France

Management of sensory & consumer studies for the R&D center:- Defined consumer studies strategy to support New Product Development- Generated insights to identify new opportunities and speed-up product and pack development ( ad hoc quantitative, qualitative, sensory and creative studies, social listening...)- Designed and implemented new methodologies for sensory and consumer studies- Improvemed and harmonized R&D sensory practices in affililiates, development of the sensory capabilities- Moderated Pernod Ricard Sensory & consumer network worldwide (15 countries, 80 members)- Managed 8 people team, member of the R&D center board

Paris

- Delivered powerful insights based on quantitative and qualitative studies (Fragrance, Cosmetics, FMCG) to French and international markets (sales € 2.5 M): supervision of methodological choices, internal process control to ensure fieldworks high quality, recommendations, impactful communication- Boosted business (+5% sales/ year) and increased client loyalty- Supported Biofortis affiliates in China, and European countries for methodologies and best practices- Managed 7 people (project managers and technicians, 2 locations Paris and Nantes), member of the executive committee

Paris Area, France

- Piloted qualitative, quantitative and sensory studies to identify new markets opportunities and support new product development of food industry clients- Developed customer portfolio by setting up a new commercial policy- Improved communication with clients: from the brief to the final presentation- Managed 3 project managers, member of the executive committee

Viroflay (78)

For Marketing , R&D, Quality and Operations departments:- Tracked consumer satisfaction through a panel of 10 000 people: study management, statistical analysis, delivery of KPIs to French and international markets- Improved data collection, automation of processing and report editing- Moderated a network of 30 interviewers in France- Supported R&D and marketing teams for product and sensory tests- Managed 5 people

Viroflay, France

Within the Operations department- Trained marketing, quality and R&D teams of affiliates (France, international) in Sensory Analysis- Set‐up sensory specifications of the products (cheeses, chocolates)- Supported marketing teams for product tests

Leaderhip & Communication

Food Engineering Degree, Food Sciences

Marketing & Business Practices