Claire Griffiths's Location
London, England, United Kingdom, United Kingdom
Claire Griffiths's Contact Details
Claire Griffiths work email
- Valid
- Valid
- Valid
Claire Griffiths personal email
n/a
Claire Griffiths phone numbers
About Claire Griffiths
Strategic marketing leader, inspiring teams with proven history of brand building, revenue growth, and customer-focused marketing solutions for B2C audiences. 25+ years experience working in high-pressured environments. Excellent communication and project management skills.
Claire Griffiths Work Experience Details
-
Marketing DirectorCharityjob Feb 2022 - PresentKingston Upon Thames, Surrey, GbOn the SLT working to pivot CharityJob from a niche job board to a significant presence in the sector. Disrupting their traditional marketing and product strategies to create brand awareness, drive candidate traffic, increase revenues and LTV -
Marketing DirectorThe Telegraph Sep 2020 - Mar 2022London, GbI led a team of exceptional people who were laser focused on driving quality subscriptions. With a funnel approach, we worked collaboratively to create the most frictionless customer journey from increasing brand awareness to driving checkouts for paid content.Achievements- Instrumental in driving subscription volume growth from 342K in Sept 2018 to 745K in February 2022 outperforming the target of 720K to ensure we were on track to reach 1m subscribers by the end of 2023- Took digital subscriptions from 141K to 570K whilst managing the decline of print subscriptions - Worked with I&A to segment anon/registered and subscriber audiences to inform targeting strategy- Used my Customer Retention experience to acquire quality subscribers, using F2P, 1m cvr & other key retention period data to inform the acquisition strategy- Led the reg/subs engagement group to develop engagement initiatives and championed registration representation and value in the business in order to support our growth plan. Grew registrants from 3.52M to 6.4M and introduced the metric of engaged registrants- Onboarded our Digital Marketing agency successfully and doubled our paid marketing volumes- Led the CRO team and worked with Product to reduce friction and improve the UX. Introduced a new frictionless checkout which improved conversion by 15%- Worked in a cross functional working group to develop and launch the new Telegraph App - Led a cross functional working group to identify opportunities in reg and subs onboarding using insight gained from RFV modelling with I&A. Drove early life retention for subscriptions by 13% and reg engagement in 0 - 3m by 70% -
Head Of Consumer Marketing, Editorial And ProductThe Telegraph Sep 2018 - Sep 2020London, GbTelegraph Media Group - Head of Consumer Marketing Sept’18 - Sept'20Working closely with the Digital Acquisitions Director and Engagement Marketing Manager, I helped define the acquisition, engagement and conversion marketing strategy for Telegraph subscription acquisition. Working closely with the Editorial exec team I prioritised content initiatives to drive quality registrations and subscriptions and identified key BAU approaches to increase the run rate of subscription conversion.AchievementsNominated for Best Multiple Format award at Outdoor Media Awards 2019 for reactive marketing campaign around vote of no confidence in Theresa MayLed the team to increase subscription run rate by 400% yoyInvolved in RFP process for new Media Agency in order to optimise digital channels and support us in ATL activityWorking closely with our Creative Agency on audience segmentation and messaging strategyWorking closely with Creative team to establish brand positioning as ‘Best for Brexit’ with ‘Turn to the Telegraph for Clarity’ messaging & driving community spirit with the ‘You are not alone’ campaign during the pandemic.
-
Business Director - Fourfourtwo, Stuff & What Hi-Fi?Haymarket Media Group Jul 2017 - Sep 2018Twickenham, London, GbWorking closely with the Brand Directors and Editor-In-Chief, I helped define the product strategy. I devised and initiated the multichannel marketing and communication strategy to our audiences in order to create brand awareness, generate leads, increase engagement, drive conversions and increase retention.I project managed the transfer of business of FourFourTwo, Stuff, What HI-Fi? Practical Caravan and Practical Motorhome from Haymarket Media Group, to Future plc. Working with the tech, finance, contract, marketing, editorial, commercial and reader revenue teams across both businesses to ensure a smooth transfer with no disruption to business goals or audience experience. -
Brand Marketing ManagerHaymarket Media Group Jul 2016 - Jun 2017Twickenham, London, GbAs Brand Marketing Manager across What Hi-Fi? and Stuff, I was responsible for building and engaging their audiences by planning, developing and implementing the Consumer Electronic division’s marketing strategies. I coordinated at strategic and tactical levels with the other stakeholders in the business and directed the efforts of my marketing team, who had responsibility for promoting the Consumer Electronic brands and products to the right audience, at the right time, through the right channel.
-
Senior Marketing ManagerHaymarket Media Group Apr 2013 - Jun 2016Twickenham, London, Gb
-
Digital Products Marketing ManagerHaymarket Media Group Jan 2011 - Apr 2013Twickenham, London, Gb
-
Head Of Retention And LoyaltyHaymarket Media Group Jan 2006 - Jan 2011Twickenham, London, Gb
-
Head Of Subscriptions MarketingHaymarket Media Group Jun 2003 - Jan 2006Twickenham, London, Gb
-
Senior Subscriptions Marketing ExecutiveHaymarket Media Group 2002 - 2003Twickenham, London, Gb
-
Subscriptions Marketing ExecutiveHaymarket Media Group 2000 - 2002Twickenham, London, Gb
-
Publishing Manager Stuff/What Hi-Fi?Haymarket Media Group 1998 - 2000Twickenham, London, Gb
-
Promotions Assistant Motorsport DivisionHaymarket Media Group 1996 - 1997Twickenham, London, Gb
Claire Griffiths Skills
Digital Media
Publishing
Digital Marketing
Digital Strategy
Online Advertising
Marketing Strategy
Social Media Marketing
Email Marketing
Content Strategy
Online Publishing
Advertising
Marketing
B2b
Integrated Marketing
Web Analytics
Direct Marketing
Content Management
Subscriptions
Subscription
Digital Publishing
Social Media
E Commerce
Strategy
Management
Multi Channel Marketing
Magazines
Coaching
Diversity And Inclusion
Mentoring
Project Management
Online Marketing
Customer Relationship Management
Leadership
Claire Griffiths Education Details
-
University Of BrightonInternational Tourism Management -
Tolworth Girl'S School
Frequently Asked Questions about Claire Griffiths
What company does Claire Griffiths work for?
Claire Griffiths works for Charityjob
What is Claire Griffiths's role at the current company?
Claire Griffiths's current role is Marketing Director at CharityJob.
What is Claire Griffiths's email address?
Claire Griffiths's email address is cl****@****ket.com
What is Claire Griffiths's direct phone number?
Claire Griffiths's direct phone number is +184755*****
What schools did Claire Griffiths attend?
Claire Griffiths attended University Of Brighton, Tolworth Girl's School.
What skills is Claire Griffiths known for?
Claire Griffiths has skills like Digital Media, Publishing, Digital Marketing, Digital Strategy, Online Advertising, Marketing Strategy, Social Media Marketing, Email Marketing, Content Strategy, Online Publishing, Advertising, Marketing.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial