I’m a passionate and innovative senior sales and marketing leader with a talent for crafting compelling brand strategies and delivering impactful, data-driven campaigns. My career began on a blue-chip FMCG graduate program with one of the world’s largest brewers, where I found myself traipsing around pubs in Northern England with a boot full of beer mats. I traded the pub crawl for the "plush" surroundings of a brewery office in Burton-on-Trent, with the unique aroma of hops and Marmite, as I learned the art of marketing the UK's biggest beer brand, Carling. Since then, my path has taken me to Australia, where I've had the pleasure of selling and marketing everything from real estate and visitor attractions to recruitment and education.🔎I LOVE DATA! Nothing beats the satisfaction of turning a deep dive into data and consumer insights into a marketing strategy that not only resonates with customers but also drives real results. I have a particular passion for all things digital—whether it’s crafting Google Ads, orchestrating social media campaigns, or fine-tuning CRM and SEM activities. My hands-on experience gives me a unique perspective, and I love rolling up my sleeves to get into the nitty-gritty of digital marketing.🧑‍🤝‍🧑PUT PEOPLE FIRST! Throughout my career, I’ve led talented teams, inspired creativity, and driven growth across multiple sectors. I believe in the power of collaboration and thrive on building strong relationships with stakeholders, partners, and my team. 💕ADVOCACY IS KEY! I’m also a huge advocate for customer satisfaction—I’m all about creating marketing strategies that put the customer first. People buy from people and personal recommendations will always deliver results. Key Achievements:Leadership & Strategy: I have guided marketing teams to success across diverse industries, developing strategies that align with business goals and drive growth. I thrive on challenges and love turning big ideas into actionable plans.Digital Marketing Expertise: From boosting online engagement by 20% at Australian Schools Plus to increasing function enquiries by 30% at Tilley and Wills Hotels, I’m all about leveraging digital tools to make a real impact.Brand Development: I love to build brands—like when I developed the Lincoln Place brand, including updated logo (on Canva!), brand positioning and my own strapline "Feel at home".Data-Driven Decision Making: I believe in making informed decisions, and I’ve consistently used analytics to optimise campaigns and deliver results.