-Create engaging social content for Instagram and TikTok, including reels/videos, stories, and copy-Handle e-commerce tasks, including merchandising ASJ website pages, product page creation, and inventory updates-Create content for Anna Sheffield Jewelry’s blog-Design graphics for Pinterest, build out boards, and write copy for pins-Take high quality photos of products using DSLR camera and retouch for marketing assets-Complete product fulfillment and customer service requests for ASJ’s sister brand, Bing Bang NYC-Frequently update Bing Bang NYC’s website, inventory through Shopify, and keep track of all in-stock products and organization- Manage Instagram for @BingBangNYC, including creating content, writing copy, planning and executing social strategies, and community engagement

-Managed social accounts for 48 different apartment communities-Ensured consistent branding across platforms including Instagram, Facebook, X, LinkedIn, and TikTok-Created all content; graphics, reels/videos, stories, and copy-Collaborated with cross-functional partners to develop targeted social strategies for each community-Responded to all comments, DMs, and social inboxes-Successfully implemented reels and TikTok into social strategies, which increasingly improved engagement rates -Managed Simpson Housing’s corporate social accounts-Revamped social content to better align with Simpson’s brand voice and significantly increased engagement rates-Managed paid social advertising using Facebook Business Manager-Reported on social media analytics and data-Designed digital and print assets, including emails, logos, flyers, animated display ads, and presentations -Redesigned website page layouts to provide a more aesthetically pleasing and effective user experience; designs were adopted by 76 apartment communities-Developed quarterly marketing and company-wide newsletters that featured written content and graphics-Performed administrative duties, including processing invoices and updating spreadsheets and budget trackers

-Promoted the Modern Market Eatery and Lemonade Restaurant brands by developing social media content, strategizing efficient marketing campaigns and planning, and implementing influencer marketing strategies-Monitored and analyzed data, updated customer loyalty database, and updated marketing calendar-Wrote copy for weekly broadcast notifications-Planned a successful block party for Lemonade Restaurant, which included working with vendors, identifying and hiring entertainment, and developing swag bags for attendees

-Sourced and built out influencer lists for fashion, beauty, and lifestyle brands-Developed media pitches and gifting asks for brands-Worked with account executives on creative brainstorming for campaigns and launches with brands-Created clippings for social and online coverage

-Designed print and digital assets, including 2021 Media Kit and merchandise for sale