Old World Wisconsin• Conceptualized and shaped design of majority of collateral produced for regional history attraction to drive attendance and support brand mission.• Managed design of advertising campaigns, including newspaper, magazine and online ads, on-site signage, guest map and special events brochures and related guest collateral. • Results include attendance increase of 37.5% since 2012 season; doubled 2014 Halloween event attendance.Black Point Estate • Created gift shop bestseller items including ceramic mug, historically themed postcard series, bumper sticker.The Levy Restaurants• Developed brand-centric, engaging menu designs for nationally acclaimed restaurant development company, one of the fastest growing and most innovative companies in the industry. • Awards include menu published in Restaurant Graphics 2.Citizens to Elect Eckhoff• Developed designs for multiple Fundraising Invitation series, resulting in an increase in donor contributions, fundraiser attendance and in dollar per contributor ratio.Other clients include• CrossDot Communications• Wisconsin State Historical Society• Women Employed• May Watts Elementary PTA• West Wind HOA

Produces print, digital, and other visual marketing collateral designed to enhance internal and external engagement, ensures the maintenance of the Loaves & Fishes brand, and manages vendor relationships and production. Works with the Advancement Team in the development of communication and marketing initiatives and activities.

Managed development of In-House Graphic Design Department, a resource used by multiple departments to create collateral and general marketing materials for AANA. Prior to tenure, design work had been outsourced. Accomplishments include creating streamlined processes which guaranteed efficient, superior results and interdepartmental harmony.Responsible for re-design of AANA Journal and newsletter, resulting in greater clarity and reader engagement; developed Annual Meeting campaigns, which included brochures, pamphlets, newsletters and other related collateral; created a brochure series on anesthesia-related issues; and book design and design work on an ongoing basis.Awarded SNAP Excel Bronze Award for Publication Design

Developed in-house collateral for all aspects of a nationwide not-for-profit association. Projects included production of bi-monthly 4/c magazine, books, newsletter and direct mail.Responsibilities included research and concept work, illustration, photography direction, page layout, implementation of typographical systems, and design direction.