Co-founded a competitive and recreational rhythmic gymnastic club in the Portland, Oregon area. Ownership of Digital, Commerce, Marketing and Administration. Coaching Rec and Xcel teams.

Strategic consultant, I partner with both small and larger size companies in various aspects of their business. - Seed to MVP launches plans for start-ups: align all functions and enable successful Go to Market strategies. - Ad hoc Go to Market projects: currently supporting Aerth, an apparel performance brand, in opening a new geography/market.- E commerce: currently supporting Willpower Gym to redesign their website and enabling a local marketing presence.- Cultural Intelligence coaching for Corporate and Individuals: helping them achieve business objectives by understanding cultural nuances. I train global teams, aligns business strategies with cultural insights, and develops tailored coaching programs to foster inclusive communication and improve market engagement.

AirWayz LLC was a global platform merging premium sports content with a Shopify marketplace, offering subscribers exclusive access to content from legendary athletes and curated product recommendations from sports professionals.- Seed to MVP:Led the development and launch of a global web based sports ecosystem, growing from zero structure and resources to deliver 1,500+ premium sports videos and a Shopify marketplace in under nine months.- Cross Functional Strategy: Directed the Sales, Marketing, andTechnology teams to generate 2.8M monthly impressions, grow social following to 40K, and secure 15K paid subscribers.- Optimized Video Production: Streamlined athlete onboarding, film production, and media outputs, sharpening processes and improving content targeting efficiency.- Enhanced UX/UI:Created and executed user experience designs for content and marketplace, boosting subscription sign-up and conversion rates through improved interfaces and third-party tech agency collaboration.- Brand & Tone Development: Established brand positioning, visual language, and tone of voice in partnership with a top Portland, Oregon-based agency, Industry, elevating the platform's market appeal.- Customer Experience Innovation: Defined and implemented Shopify powered loyalty programs to enhance lifetime value (LTV), customer engagement, and retention through reward strategies.- Data-driven decision-making: Initiated reporting processes and created dashboards for critical decision-making with the CEO, guiding platform evolution through data insights.

A leading digital marketplace connecting athletes with premium sports products and services, integrating Magento and Shopify for a seamless user experience. I consistently took projects from concept to MVP, excelling in unstructured environments by creating innovative, scalable strategies.- Digital Ecosystem: Created a sports-focused digital ecosystem using Magento, establishing a market, vendor, athlete, and charity portals within six months.- Marketplace Expansion: Designed a self-service vendor portal, reducing onboarding to one week and launching 200+ brands, including Therabody, Game Ready, Biosteel, Ice Barrel, Maurten, Polar, and Thorne, in a single quarter.- Profit Margin Growth: Negotiated vendor trade terms and expanded product offerings, increasing profit margins by 11% and boosting average order value (AOV) by 13% year-to-date.- UX/UI Modernization: Enhanced the Shopify platform’s user experience and interface (UX/UI) by modifying the Empire theme, significantly improving usability and engagement.- Organic Traffic Growth: Increased organic site traffic by 8% in one month through a comprehensive marketing and merchandising strategy, including content planning, SEO optimization, editorial calendars, and social media.- B2B Sales Channel Creation: Launched a B2B gateway using Sparklayer on Shopify, providing an additional sales channel and diversifying revenue streams.- Supply Chain Optimization: Oversaw a hybrid 3PL/1PL supply chain model, ensuring efficient product distribution and enhanced vendor relationships.- Interim CEO Leadership: Took on full P&L responsibility as interim CEO, leading the company through a recovery phase and ensuring continued growth and innovation.

As Global DTC Merchandising Director and Director Omni-Channel, I led Nike Direct’s omnichannel strategies across geographies, genders, and product categories, driving global growth and fostering a culture of inclusion and sustainability.- Omnichannel Strategy Leadership: Developed and implemented merchandising strategies for Nike Direct across multiple sports and lifestyle categories, resulting in double-digit growth in revenue, profitability, and engagement.- Data-Driven Insights: Leveraged consumer data and digital insights to influence design, product, and brand decisions, enhancing consumer engagement and delivering tailored experiences to Nike members.- Sustainability Advocate: Spearheaded Nike’s sustainability initiatives for merchandising, focusing on digital assets, sustainable product mixes, and global line plans, which led to triple-digit growth in sustainability product penetration.- Cross-functional leadership: Launched Nike.com sustainability enhancements in collaboration with Brand Marketing, Digital Operations, and Sustainability teams, increasing traffic, conversion rates, and sustainable product assortment. - Talent Development: Led and coached a diverse, high-performing merchandising team of 15+ members across four continents, fostering professional growth and retention through tailored development opportunities.- Global Product & Services Strategy: Drove seasonal product and services strategies on Nike.com (Men’s) in partnership with regional teams, improving customer acquisition, retention, and engagement.- Inclusion & Culture Initiatives: Conducted a comprehensive Culture of Inclusion study, interviewing 50+ colleagues, resulting in the development of actionable strategies presented to senior leadership.

As Global Merchandising Director for Running, I spearheaded omni-channel merchandising strategies for the Men's Running category, focusing on global harmonization and consumer engagement to increase market penetration.- Omni-Channel Merchandising: Led global omni-channel merchandising for Nike's Men's Running business, optimizing category performance and aligning product offerings across different geographies and distribution channels.- Category Penetration Growth: Accelerated category penetration by delivering the right consumer assortment for each distribution channel, driving growth and profitability in global markets.- Global Line Plan Harmonization: Cultivated stronger partnerships with regional merchandising and marketing teams, resulting in more harmonized and profitable product lines through refined global line plans.- Digital Strategy Pilot: Initiated and piloted a digital offense, focusing on consumer-led flow to enhance engagement and interaction with the running consumer segment.

As the Merchandising Director for Global Running & EMEA, representing the region’s apparel market needs at Global Headquarters, I influenced global product, merchandising, and brand functions while ensuring EMEA consumer preferences were integrated into global strategies.- EMEA Market Advocacy: Represented EMEA’s merchandising point of view at Nike’s World Headquarters, influencing global line plans, product flow, and brand storytelling to align with regional consumer needs.- Consumer Insight Leadership: Provided in-depth consumer trend analysis through various resources (NPD, market data, focus groups), shaping EMEA offerings with tailored product and merchandising strategies.- Process Development: Created and refined feedback loop processes across performance categories, from line planning to go-to-market (GTM) gates, ensuring continuous alignment between global and regional functions.- Global Influence: Successfully influenced global initiatives by advocating for EMEA-specific merchandising needs and improving regional product relevance and engagement.

As Merchandising Director for Nike Sportswear Apparel in France, I drove key local initiatives and aligned regional consumer preferences with global product strategies.- FFF Sportswear Line Launch: Launched the first French Football Federation (FFF) Sportswear line, developed locally, achieving a remarkable sell-through of 40,000 units in one month.- Local Market Representation: Represented French Nike Sportswear consumer perspectives at European and World Headquarters, influencing global line plans, product flow, and brand storytelling with a focus on local needs.- Consumer Trend Analysis: Conducted detailed consumer trend analysis and provided insights to global product teams, ensuring French consumer preferences were integrated into product development and strategy.- Exclusive Product Creation: Collaborated with regional product creation teams to develop exclusive FFF merchandise, leading to a 100% sell-through success rate.

As Head of Apparel for IFIT Europe, I built the Apparel Division from the ground up, developing innovative men’s and women’s lines featuring cutting-edge nanocapsule technology. I hired and managed a diverse team and led cross-regional operations across Europe and the Middle East to ensure consistent brand messaging and strong sales performance. My leadership in product development initiatives positioned IFIT as a leader in fitness-related apparel.

I managed key European accounts, including Decathlon, Go Sport, Courir, and Intersport, driving growth through innovative product strategies and regional collaborations. I pioneered a Special Make-Up (SMU) strategy in partnership with the Spanish Product Creation Center. I also successfully delivered tailored products and bypassed global constraints, which earned the endorsement of the Head of Sales in Europe. By collaborating with regional product teams, I developed exclusive offerings that enhanced customer satisfaction and sales, consistently achieving growth across major accounts with tailored solutions and innovative sales strategies.

I led a team of 20 salesclerks and implemented a new visual merchandising strategy that enhanced the in-store experience and boosted sales, leading to nationwide adoption across Decathlon stores. I streamlined store operations, improving inventory management, product placement, and foot traffic, setting a benchmark for Decathlon France.