Claire Leitzen Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

Salem, Or

• Lead Internal Communications Team as project manager; oversee campaign strategies and uncover efficiencies in the ways that Willamette communicates with prospective students• Collaborate directly with Associate Vice President of Admission Marketing, editorial, and design teams within University Marketing and Communications for larger marketing efforts• Oversee and independently manage recruitment strategy for the greater Seattle area and Chicago, primary and secondary markets, respectively• Exceed enrollment goals (4.1% increase year over year) of students enrolling from primary market• Execute multi-channel marketing campaigns to drive student yield; unique open rates were above 40% and unique click rates above 8% for select emails campaigns• Assist in copy editing and design for overall communication and yield strategy• Design and write comprehensive competitive scholarship marketing and communication plan• Supervise Social Media Team; design and implement effective digital and social strategies; research and remain current in social trends• Represent University within consortium partnerships and non-profit affiliated organizations; coordinate extensive recruitment events nation-wide; effectively share and analyze data across organizations• Conduct frequent presentations and professional correspondence to varying audience sizes and demographics• Demonstrate highest professional demeanor and ethical behavior while representing the University• Travel 10 weeks per year representing the University

Master’S Degree, Higher Education

Bachelor Of Arts (B.A.), Organizational Communication, General

Bachelor Of Arts - Ba, Spanish Language And Literature

Advanced Spanish Barcelona Study Abroad Program, Spanish Language And Literature

Education record