Claire Maclean work email
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A creative and passionate marketing professional, focused on delivering excellent outcomes for my customers whilst achieving great business results. I’m at my best in a role where my creativity, enthusiasm and strategic marketing skills will drive success, innovation & positive results for my customers, my employer and myself.For me communication is key alongside adaptability and a willingness to challenge the status quo to deliver innovative and optimized solutions.My passions for creativity, fun & travel are at the heart of my work & family life.My broad experience spans Consumer Goods, Advisory Services & Financial Services across Product Development, Marketing & Strategy with particular expertise in Bancassurance, Intermediary & Partnerships and Direct channels. My key skills include: Product development & management; Marketing campaign design & delivery across marketing mix and multi-channel distribution models; Project & stakeholder management; Communications - from internal & salesforce comms through marketing collateral design & copy writing to web-content management
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Communications ManagerStandard Life UkDunblane, Gb -
Communications ManagerStandard Life Uk Jun 2022 - PresentEdinburgh City, Scotland, United KingdomDelivering complex and multi channel regulatory and mandatory customer communications to pensions, savings and investments customers across our heritage and open books. Recent successes include Part VII transfer comms to c.12m customers and design and delivery of Consumer Duty comms training. -
Protection Marketing ManagerAviva Nov 2018 - Jun 2022YorkProtection Marketing Manager supporting tied partnerships to plan & deliver B2B marcomms and distribution development support. Responsibilities:* Management & delivery of marketing strategy & plan for Protection tied partnerships.* Project & campaign management for key project & proposition deliveries.* Development & delivery of targeted & personalised marketing communications.* Delivery & ongoing maintenance of partner marketing campaigns &… Show more Protection Marketing Manager supporting tied partnerships to plan & deliver B2B marcomms and distribution development support. Responsibilities:* Management & delivery of marketing strategy & plan for Protection tied partnerships.* Project & campaign management for key project & proposition deliveries.* Development & delivery of targeted & personalised marketing communications.* Delivery & ongoing maintenance of partner marketing campaigns & collateral.Achievements:* Delivery of 2019 Sales Conference & Event marketing – content & attendee packs - building adviser engagement, competence & sales.* Development & delivery of Monthly tied partner comms to reinforce training & support activity, driving uplift in usage of new & relevant sales & marketing materials.* Delivery of partner specific marketing comms metrics & monthly reporting to underpin future activity and identify development opportunities. * Delivery of strategic market opportunity presentation, partner hack session & new marketing collateral to support trading focus. Show less -
Sales And Marketing SpecialistCanal Toys Apr 2018 - Nov 2018YorkResponsibilities:Client Relationship Management; UK Business Infrastructure set-up; Product Marketing Collateral Design & Production; Sales Administration; Stock Control & Invoicing; Business Reporting set-upKey Achievements:* Interim UK Invoicing design & implementation* Initial UK Product range marketing collateral design & delivery -
Portfolio Administration ManagerEthinvest Aug 2014 - Dec 2017Chatswood, New South Wales, AustraliaResponsibilities:Client Relationship Management; New Client On-boarding & Account Set up; Advice Implementation; Portfolio Management; Business Transformation Project: Process Improvement; Definition & Mapping & Training Support.Key Achievements:* New Client On-boarding process design & roll-out* Investment Tranching Spreadsheet development & roll-out* Process Mapping for Core Business Functions -
Marketing & Strategy Management Consultant (Ftc)Fiig Securities Jun 2013 - Oct 2013Sydney CbdDelivery of comprehensive Cash Instruments Divisional Marketing Strategy & Business Plan to senior leadership team including market share projections, target market analysis & cost management & growth strategies -
Strategy, Planning & Insight ManagerAviva Jan 2011 - Sep 2012York, UkResponsibilities:Strategic Planning & Insight provision for strategic partnership account directors & teams: Barclays, Co-op, HSBC, Lloyds Banking Group, Nationwide, RBSG, SantanderKey Achievements:* Strategic Partner Relationship Tracker programme design & delivery of annual qualitative research programme & related root cause analysis & improvement programme across Account Management & functional business units* Customer Satisfaction Tracker development of off-the-shelf… Show more Responsibilities:Strategic Planning & Insight provision for strategic partnership account directors & teams: Barclays, Co-op, HSBC, Lloyds Banking Group, Nationwide, RBSG, SantanderKey Achievements:* Strategic Partner Relationship Tracker programme design & delivery of annual qualitative research programme & related root cause analysis & improvement programme across Account Management & functional business units* Customer Satisfaction Tracker development of off-the-shelf TNPS satisfaction tracker for use with strategic partners * Strategic Product & Competitor Review delivered to inform divisional strategy & highlight business functions/areas for short, medium & long term improvement/investment* Design & delivery of divisional & team intranet site including set up of content management group & user protocols & help guides Show less
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Bancassurance Product Marketing & Development ManagerAviva Jul 2006 - Jan 2011York, United KingdomResponsibilities:BancassurancStrategy & Planning; Product Development & Maintenance; Project Management; Technical Product Support; Internal Communications Management; Stakeholder ManagementKey Achievements:* Guaranteed Fund 5th Anniversary customer retention mailing programme delivered on time & budget achieving 46% retention target (25% roll-over, 21% reinvestment)* Product Governance completed for all off-sale protection products requiring retrospective regulatory… Show more Responsibilities:BancassurancStrategy & Planning; Product Development & Maintenance; Project Management; Technical Product Support; Internal Communications Management; Stakeholder ManagementKey Achievements:* Guaranteed Fund 5th Anniversary customer retention mailing programme delivered on time & budget achieving 46% retention target (25% roll-over, 21% reinvestment)* Product Governance completed for all off-sale protection products requiring retrospective regulatory documentation of product lifecycle from Marketing materials, sales process & seller training through to product servicing from sale through to claim/expiry* Successful delivery of Simplified Income Replacement Plan product launch to regulated salesforce, providing streamlined product & process, comprehensive launch communications, training & marketing support materials package. * Development & launch of ‘Under Cover’ protection magazine for regulated salesforcee Product Development Manager - Protection and Pensions & Investments Show less
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Marketing Manager (Yorkshire Bank / Clydesdale Bank)Yorkshire Bank Aug 2005 - Jun 2006ResponsibilitiesStrategy & Planning; Campaign Management; Project Management & Budgetary Control; Marketing Communications Key Achievements:* Ongoing development of 3rd party partnership bank statement marketing campaign providing customer base with direct access to market leading annuities & creating feed of ‘hot leads’ to branch network for tax free cash & high value pension funds.* Delivery of new fixed rate 5 year Child’s Savings Bond & launch campaign – campaign… Show more ResponsibilitiesStrategy & Planning; Campaign Management; Project Management & Budgetary Control; Marketing Communications Key Achievements:* Ongoing development of 3rd party partnership bank statement marketing campaign providing customer base with direct access to market leading annuities & creating feed of ‘hot leads’ to branch network for tax free cash & high value pension funds.* Delivery of new fixed rate 5 year Child’s Savings Bond & launch campaign – campaign exceeded target deposits by 17%* Successful delivery of new “Got a minute?” financial review initiative to re-engage branch network in customer acquisition activity – delivered 75% uplift on in-branch lead generation. Show less -
Brand ManagerRedeem Group Jan 2005 - Jun 2005Brand Manager Partnership Recycling Programmes -
Protection Marketing ManagerSantander Bank, N.A. Aug 2004 - Jan 2005Glasgow, United KingdomManagement of Customer Protection Propositions -
E-Commerce Marketing ConsultantScottish Widows Sep 2003 - Jul 2004E commerce strategy development for Life Protection products -
Assistant Marketing ManagerScottish Widows Aug 2001 - Sep 2003Retail Banking Network Marketing Management for Protection, Pensions & Retirement Income products
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Product Development AnalystStandard Life Uk Jul 2000 - Jul 2001Individual Pensions product development & management -
Competitor Research AnalystStandard Life Uk Aug 1998 - Jul 2000Category & competitor analysis for Mortgage Endowment, Individual & Group Pension Products
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Market Research AnalystPrudential Assurance Company Singapore Jul 1996 - Aug 1998Product & Market Research Analyst
Claire Maclean Skills
Claire Maclean Education Details
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Business, Management, Marketing, And Related Support Services -
ApmFoundation Certificate -
Organizational Leadership -
Financial Planning And Services -
Marketing
Frequently Asked Questions about Claire Maclean
What company does Claire Maclean work for?
Claire Maclean works for Standard Life Uk
What is Claire Maclean's role at the current company?
Claire Maclean's current role is Communications Manager.
What is Claire Maclean's email address?
Claire Maclean's email address is cl****@****l.co.uk
What is Claire Maclean's direct phone number?
Claire Maclean's direct phone number is +614348*****
What schools did Claire Maclean attend?
Claire Maclean attended Glasgow Caledonian University, Apm, Institute Of Management & Leadership, Chartered Insurance Institute, Marketing Week Mini Mba With Mark Ritson.
What are some of Claire Maclean's interests?
Claire Maclean has interest in Customer Focused Marketing, Great Food And Wine, Customer Service Excellence, New Technologies, Family And Friends, Art And Photography.
What skills is Claire Maclean known for?
Claire Maclean has skills like Stakeholder Management, Financial Services, Relationship Management, Customer Insight, Insurance, Banking, Retail Banking, Strategic Planning, Marketing Management, Marketing Communications, Market Research, Marketing Strategy.
Not the Claire Maclean you were looking for?
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Claire Maclean
Experienced Programme/Senior Project Manager With Business Transformation, People, Culture And Digital Marketing Experience.Tonbridge2reliancemutual.co.uk, hotmail.co.uk -
2burnesspaull.com, burges-salmon.com -
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