Claire Marous-Guivarc'H

Claire Marous-Guivarc'H Email and Phone Number

Directrice des Etudes- France 24, RFI, MCD and Audience and Research Director FMM @ France Médias Monde
Paris, FR
Claire Marous-Guivarc'H's Location
Greater Paris Metropolitan Region, France
Claire Marous-Guivarc'H's Contact Details

Claire Marous-Guivarc'H work email

Claire Marous-Guivarc'H personal email

n/a
About Claire Marous-Guivarc'H

Leading the charge in audience research and strategy at France Médias Monde, my mission revolves around enriching our global audience's experience with our media channels - France 24, RFI, and Monte Carlo Doualiya. The focus on marketing communications and new media has been instrumental in delivering insights that drive our strategic and editorial decisions.The collective efforts of our team have fostered stronger audience connections and enhanced media impact, ensuring that our narratives resonate across diverse cultures and demographics. Our team's dedication to marketing research and audience relations continues to underpin the success of our content on the global stage.

Claire Marous-Guivarc'H's Current Company Details
France Médias Monde

France Médias Monde

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Directrice des Etudes- France 24, RFI, MCD and Audience and Research Director FMM
Paris, FR
Website:
francemediasmonde.com
Employees:
3248
Claire Marous-Guivarc'H Work Experience Details
  • France Médias Monde
    Directrice Des Etudes- France 24, Rfi, Mcd And Audience And Research Director Fmm
    France Médias Monde
    Paris, Fr
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  • France Médias Monde
    Directrice Des Etudes- France 24, Rfi, Mcd/ Audience And Research Director Fmm
    France Médias Monde Mar 2010 - Present
    Issy-Les-Moulineaux
    En charge des Etudes, de la connaissance de nos publics et de leur expérience avec nos marques, de la veille concurrentielle et des Relations auditeurs/téléspectateurs pour les médias de France Médias Monde : France 24, RFI et Monte Carlo Doualiya.Soutien à la définition des orientations stratégiques et éditoriales de nos médias.Lead the Research and Audience Relations team's for France Médias Monde Channels:France 24, RFI and Monte Carlo Doualiya.Manage and evolve the marketing and research insights to serve the needs of FMM's board as well as wider internal teams across their daily strategical needs. Responsible for managing a range of qualitative and quantitative research and surveys to support strategic direction for the benefit of our audiences.
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  • Groupm
    Directrice Du Pôle Etudes Et Recherche
    Groupm Jul 2007 - Mar 2010
    Gestion et achat des études et données de référence pour le compte des agences médias du Groupe WPP : Mindshare, Mediaedge, Mediacom, KR Média.
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  • Tns Sofres
    Directrice D'Études- Département Médias
    Tns Sofres Feb 2001 - Jul 2007
    Gestion et développement des études quantitatives et qualitatives de valorisation des médias à destination des supports, annonceurs, agences média et régies.
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  • Ifop
    Chargée D'Etudes
    Ifop Jul 1998 - Feb 2001
    View

Claire Marous-Guivarc'H Skills

Market Research Marketing Research International Relations Marketing Communications Television Radio Marketing Strategy Team Management Media Planning Customer Insight Business Intelligence Online Advertising Press Strategy Media International Marketing Digital Marketing Management Digital Media Marketing Segmentation Digital Strategy Quantitative Research Advertising New Media Market Analysis Decision Making Decision Support Voix Du Client Sens De Lorganisation

Claire Marous-Guivarc'H Education Details

Frequently Asked Questions about Claire Marous-Guivarc'H

What company does Claire Marous-Guivarc'H work for?

Claire Marous-Guivarc'H works for France Médias Monde

What is Claire Marous-Guivarc'H's role at the current company?

Claire Marous-Guivarc'H's current role is Directrice des Etudes- France 24, RFI, MCD and Audience and Research Director FMM.

What is Claire Marous-Guivarc'H's email address?

Claire Marous-Guivarc'H's email address is cl****@****free.fr

What schools did Claire Marous-Guivarc'H attend?

Claire Marous-Guivarc'H attended Université Paris Dauphine - Ccm Benchmark, Essec Business School, Iae Paris - Sorbonne Business School, Celsa Paris-Sorbonne, Novancia Business School Paris.

What skills is Claire Marous-Guivarc'H known for?

Claire Marous-Guivarc'H has skills like Market Research, Marketing Research, International Relations, Marketing Communications, Television, Radio, Marketing Strategy, Team Management, Media Planning, Customer Insight, Business Intelligence, Online Advertising.

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