Claire Maxwell Email and Phone Number

-Implement retention marketing strategy, providing communication recommendations throughout the customer journey-Perform account health analysis of ESPs and identify KPIs to track and areas for improvement for prospective and new clients-Serve as primary client point of contact and communicate email marketing calendar detailing campaigns and automation optimizations-Perform a variety of retention marketing activities including, but not limited to, email and SMS setup, scheduling, A/B testing, and deployment of one-time campaigns and triggered automation workflows -QA email and SMS campaigns and triggered automations prior to deployment for rendering issues, mobile optimization, and accuracy-Recommend and build customer segments to increase engagement by sending the right message to the right audience at the right time-Use best practices, research, insights, and A/B testing to optimize campaigns and automated workflows-Collaborate closely with Content Strategist and Design department to bring beautiful, well-executed email designs to life-Work closely with developers and paid ads analysts to ensure seamless integration of ESP, onsite features, and lead-generation ads-Troubleshoot ESP and website integrations (Shopify, WooCommerce, BigCommerce) to ensure onsite tracking of browsing activity, sign up form list targeting, and other aspects for a successful customer experience-Set up and maintain client Loyalty programs using platforms such as Smile.io and Zinrelo and ensure integration between Loyalty platform and ESP-Based on KPIs, analyze and present data to make recommendations on but not limited to, send frequency, testing, content, and creative-Create Retention Marketing client SOWs -Support business development by sitting in on client pitches and assisting with prospective client audits

Acadia acquired Nicely Built in 2021. At that time, I continued my business development role as part of a larger sales team.

-Led business development efforts -Worked closely with company’s founder to develop a new service package -Identified and closed inbound leads that fit within Nicely Built’s service offerings-Tracked revenue and worked with Managing Director to set quarterly revenue goals

-Conducted sales calls with prospective clients and closed inbound leads-Created proposals for prospective clients-Assisted with onboarding new clients by sending contracts, client intake forms, and invoices prior to kick off-Filed client documents in designated Google Drive folders-Enforced client payment schedules and managed invoices in Quickbooks Online-Scheduled meetings for Nicely Built Managing Director-Created email templates and made updates to client email accounts in Klaviyo-Made edits to the Nicely Built website (Shopify)-Coordinated the Shopify Meetup Atlanta monthly webinar, hosted by Nicely Built

-Plan, write, and schedule social media across multiple channels-Write and design email newsletters and campaigns-Create and execute campaigns through social media, email, and paid advertising-Campaigns include Giving Tuesday 2019, 2019 year-end giving, and “Adopt a Hero” holiday donation drive-Instrumental in raising $21,625 for Giving Tuesday 2019-Assisted in increasing year-end donations by more than $4,000 from 2018 to 2019-Coordinate messaging, branding, and layout of Pitch Book by working closely with strategic planning committee and graphic designer

-Continued all Communications Specialist duties-Served as a key member of the Marketing Committee during organizational rebrand to establish new messaging and brand identity-Assisted Marketing Director in writing marketing plans and strategies for various programs, working closely with all program managers-Managed internal and external communications through email, social media, website, paid advertising, and direct mail-Ensured special campaigns were branded cohesively across platforms-Managed the production of collateral for all programs simultaneously and ensured new materials were in line with organizational rebrand-Managed and organized all digital content and branding materials including video, logo, social media, and other graphic files-Served as 2019 Young Professionals Board liaison-Led planning and execution of free Young Professionals engagement event; the event resulted in 75 attendees, 126 new names in database, and $1,146 raised

-Researched, wrote, and coordinated delivery of internal and external communications using email, social media, and direct mail -Communications included: Annual Reports, electronic newsletters, year-end fundraising appeals, spring fundraising appeals, annual Dining for a Difference fundraiser materials (save the date, invitation, program), and other invitations and one-off mailings-Led Development team in transition from Blackbaud NetCommunity to Luminate Online email marketing and online donation software-Instrumental in helping increase online year-end donations by $5,500 from 2014 to 2015 using NetCommunity and by $10,600 from 2016 to 2017 using Luminate Online and Mailchimp to implement digital media campaigns-Crafted and scheduled social media content (Facebook, Instagram, and Twitter)-Edited audio for the Families First Public Policy podcast-Updated the Families First website and worked with developers to ensure it was on-brand-Assisted in writing and editing press releases and executive biographies-Worked with videographers on-site and in post-production to ensure story is accurate and cohesive-Worked closely with PR contractor on organizational and programmatic updates, events, and campaigns -Provided branded collateral such as brochures and flyers to staff-Managed and distributed promotional materials for off-site events for the entire organization

I worked as a graduate assistant advising undergraduates in the Department of Communication.

-Monitored and updated social media content calendar across channels-Maintained outreach with the organization’s member farmers-Conducted and edited both written and audio interviews-Contributed to and published content on the Georgia Organics blog and annual conference website -Assisted in compiling media advisories and press kits for events and campaigns -Edited the monthly electronic newsletter events calendar-Monitored website analyticsGained more experience with:Google AnalyticsWordPressAudacityMailchimp

-Assisted in creating and scheduling social media content and researched social media patterns of similarly sized nonprofits to increase engagement-Reviewed and scored grant proposals as part of the Internal Review Committee-Maintained Atlanta media contacts list and archived press clippings

Seek out artists and curators in the Atlanta area to feature on weekly ARTSpeak radio seriesConduct and record interviews for weekly ARTSpeak audio programEdit ARTSpeak audio content and post to the BURNAWAY website weeklyExperience with:WordPressAudacity

Compile weekly website To Do List and manage events submissions and requests from galleries

Scheduled DJs for shifts for each semesterTrained new DJs on how to be on the air and how to properly operate in-studio equipmentOversaw the public affairs show broadcasts and made sure they aired at the proper timeApproved ideas and specific hosts for specialty shows in which the DJ programs their own music weeklyEnforced station rules and procedures for volunteer DJs Coordinated and consulted with the General Manager for any changes in the programming or problems with staff

Operated the boards and went on air for a weekly two-hour regular rotation shift.Hosted and programmed music weekly for specialty shows, the Georgia Music Show and the Quintessential College Show.

Assisted with on-site events by promoting the station as well as the event being sponsoredCreated, filed, and organized contest winner prize foldersWrote and modified rules for station contests and giveaways