Claire Mccrea Mcim Email & Phone Number

HIGHLIGHTS & SUCCESSES • Paris '24 Olympian Homecoming celebration planning and delivery. • Leading digital led fully integrated campaigns for tourism, regeneration, support local, and C19 recovery. •Destination awareness campaigns generating >5million impressions / campaign. •Her Majesty Queen Elizabeth II's Platinum Jubilee Celebrations programme promotion. •Promotion of annual events programme in Ards and North Down.• Borough Marketing and Communications Strategy and associated plans.• Digital communications strategy- including development of a new tourism channels generating strong audience growth :- >50% increase in web traffic, >35% social media fwr. growth, and 25% sign up maillist growth per annum.•Lead for Visit Belfast Regional Tourism Partnership delivery against annual agreement. •PR and media relations including managing agency partnerships.

Bangor Northern Ireland

HIGHLIGHTS & SUCCESSES •Director team member, achieving stretching growth and earnings annual targets 2016-2019.•Implementation of successful digital marketing strategy including new responsive website, video and social media campaigns. www.whalepumps.com•4 significant new product ranges successfully launched.•UTV Business Awards Winner 2016- Whale 3D Printing.KEY PROJECTS •Development and execution of marketing strategy, global marketing plans. and team objectives. •Market research informing business cases with 'Voice of Customer' data for successful new product development.•Annual business planning and budgetary control- 100% within financial constraints. •Driving all key marketing campaigns including new product launches.•Digital Marketing- establishing seamless communications across all digital touch-points including responsive website development, social media and video programmes.• NI marketing lead for with Brunswick USA parent and partner company collaboration. • Social Committee Lead proactively driving employee engagement through annual programming. •Lead for 2018 Winner of 'Cancer Focus NI Big Shops Showdown Best Theme' charity event.

Bangor, Northern Ireland

HIGHLIGHTS & SUCCESSES•iNovo Product Innovation Award- finalist 2015•Established Product Management division. •Product portfolio management•Developing business cases and specifications for new product ideas•Conducted market research and user feedback projects•Developing and implementing marketing global strategy, team objectives, annual plans and budgets. •Collaboration with Brunswick Marine parent company – USA

Bangor, N. Ireland

HIGHLIGHTS & SUCCESSES •Successful integration into Brunswick Mercury Marine business structure•Set up 3D Printing Tech Services bureau gaining 104 new customers in 60 industriesKEY PROJECTSDeveloping and implementing global marketing strategy and brand planning and positioning in core markets•Directing annual international marketing campaigns•Budget planning and control for all marketing investment•Commercial and marketing lead for Whale3D Printing Technical Services team managing strategic partnerships. Business developed with 104 new customers across 60 new industries.•Integration team member – post acquisition collaborating with US parent company leadership team•Manageed 4 reports

Bangor, Northern Ireland

HIGHLIGHTS & SUCCESSES•Successfully introduced 21 new products to market. •Finalist Marketing Professional of the Year | 2013 •Centenary Marketing Excellence Award for the Private Sector | 2011•3 x CIM Ireland awards- Best Marketing and Sales - Engineering Sector | 2011 to 2013•2 x CIM Ireland awards- Best New Product / Service Introduction Campaign | 2011 & 2012•Generated £80k ave. annual RCV via PR features in industry press at zero advertising cost.•Manager of marketing and customer service teamsKEY PROJECTS•Brand and marketing strategic development, global marketing plans, annual budgets & reporting•Global distributor network and international sales team liaison to deliver marketing campaigns tailored to local country needs•New company website with engaging product video & animation content•Effectively managed marketing mix with focus on promotional literature, PR, advertising campaigns• International event management. • Business relocation - Lead for brand management & office layout for 2 new facilities, 300 staff.

Bangor, Northern Ireland

HIGHLIGHTS & SUCCESSES •Successfully coordinated all new product introductions and brand presence at 32 international industry events. •Developed my leadership and management skills with a team of 5 direct reports responsible for marketing and water systems customer service and order entry departments. •Developed budget setting and control experience.KEY PROJECTS •Manager of marketing team and all campaigns in leisure, domestic & industrial markets.•Developed and implemented brand plans collaborating with an international distribution network.• Successfully managed all new product development launches within timescales & budgets. •Coordinated marketing activities in global leisure markets inc. multi-language technical literature.•Control of the marketing mix:-product literature, customer comms, PR & advertising campaigns.•Implemented monthly board reports and departmental procedures.•Responsible for the strategic development of the company's trademark policy & portfolio.•Development of product literature and point of sale materials. •Customer Service Management

Bangor , Northern Ireland

HIGHLIGHTS & SUCCESSES•Developed international marketing, new product introduction and event management skills. KEY PROJECTS•Coordinated global distributor conferences and international customer visits to Whale. •Led all EU events presence at METS (NL), RV Consumer shows (N.E.C.) & London Boat Show (UK). •Developed communication plans, marketing collateral for new products, retail packaging & POS. •Healthcare marketing plans – Developed technical product literature, testimonial case studies and print advertising for Whale's market leading Level Access Shower Pump range.

Bangor Northern Ireland

•Event management - Co-ordinating EU exhibitions •Contact database management and e-newsletter generation•Sales support activities - Product display and promotional literature development

Art History And Management, Ma Joint Hons. Management And History Of Art ( 2:1) Module- International Marketing (1St)

Activities and Societies: Hockey Club Committee Member Arts Society MemberMA Joint Hons. Management and History of Art (2:1) -Included.

Distinction - Diploma In Digital Marketing, Digital Marketing, Distinction

Dissertation to overhaul Whale company website (domain:www.whalepumps.com) for all key markets key deliverables:- ease of navigation.

Marketing Nvq Levels 1 And 2, Export Marketing

Explorers Export Marketing Graduate Programme – Whale (Peabody, MA, USA) •Member of set up team establishing company’s new sales.

Diploma, Organizational Leadership

https://www.institutelm.com/