Claire Mckenzie Email & Phone Number

Amsterdam, North Holland, Nl

Amsterdam, North Holland, Nl

* Commercial responsibility for $25m revenue for Medical Reference products consisting of a portfolio of over 65* Clinics Review Articles titles, 10 Advances titles, and related products across all medical specialties, including Veterinary Medicine and Nursing.* Develop and lead implementation go-to-market plan for new and updated products which focus on meeting organizational objectives, such as Revenue, Market Penetration, New Customer Acquisition, and Renewals, working cross-departmentally in collaboration with product, marketing operations, content, and sales* Execute all GTM activities, such as product positioning, pricing, forecasting, customer segmentation, product data management, channel and platform strategy, sales readiness, and customer and commercial validation research* Responsible for relevant segments of the commercial budget. Delivery of activity and desired results within agreed budget* Develop programs to support/enable the efforts of a professional, direct sales force. Works closely with sales to identify winning sales strategies

Amsterdam, North Holland, Nl

* Responsible for the development of go to market commercial strategy programs in the Medical Learning space, working cross-departmentally in collaboration with product, marketing, content, and sales. GTM activities include: product positioning, pricing, forecasting, customer segmentation, product data management, channel and platform strategy, sales readiness, customer and commercial validation research.* Develop and execute annual strategic marketing plan for various customer segments to meet North America revenue and customer acquisition objectives* Responsible for relevant segments of the marketing budget; delivery of marketing activity and results within agreed budget* Evaluate customer and competitive research, market conditions, campaign results, and implements plan changes as needed; contribute customer feedback to requirements for current and future products* Develop and implement customer-facing elements of company-wide go-to-market plan for new and updated products, working cross-departmentally including, but not limited to: Pricing, product data management, messaging/product descriptions, customer communications, sales readiness and* maintaining author relationships* Plan, execute and attend key society trade shows; collaborate to drive revenue

Milton Park, Abingdon, Oxfordshire, Gb

* Responsible for the integration of the newly-acquired Medicine & Health Sciences journals portfolio;* Oversee day-to-day operations of the Medicine & Health Sciences marketing team, including providing training and supervision for Marketing Assistants and Interns;* Create individual marketing plans and strategy for individual journals, including email marketing,social media marketing, conference displays, advertising, and press releases;* Create RFPs and present marketing proposals at pitch meetings for potential society acquisitions;* Incorporate new acquisitions into our current portfolio and develop marketing plans to facilitate individual journal and society needs;* Coordinate subject-based campaigns and promotions with global colleagues in order to increase exposure of the Medicine & Health Sciences portfolio;* Responsible for the roll-out and training of our Campaign Page Builder platform to the Philadelphia office;* Successfully launched and manage various Facebook and Twitter accounts for individual subject areas;* Coordinate promotions for and attend over ten conferences per year to solicit content, highlight the journals in our portfolio, meet with journal editors and society leaders, and present marketing reports at editorial board meetings;* Communicate with advertisers, conference organizers, list brokers, and designers to complete various jobs;* Liaise with editorial and production departments locally, as well as global marketing departments in both journals and books divisions.

Milton Park, Abingdon, Oxfordshire, Gb

Managed a $100,000 overall marketing budget for 63 behavioral science journals, creating promotions to optimize readership, citations, submissions, and online usage through print and digital marketing, social media marketing, direct mail, and advertising.

Milton Park, Abingdon, Oxfordshire, Gb

* Assisted in all promotional efforts Behavioral & Social Science journals;* Arranged and coordinated attendance at conference exhibitions;* Proofread and copyedited marketing materials.

Milton Park, Abingdon, Oxfordshire, Gb

* Researched and maintained indexing and abstracting information and services; used this information to update and organize our internal database;

New York, New York, Us

* Created Purchase Orders from invoices for various digital media jobs;* Premium rewards fulfillment of national automotive promotion. Created a database of names, mailed out gift cards and handled customer service inquiries; * Data entered sweepstakes names from national automotive direct mail program and formatted them for follow up solicitations; * Created Power Point presentations summarizing completed jobs;* Proofread digital and print advertisements prior to their release.

Master Of Science - Ms, Integrated Marketing Communications

Bachelor Of Arts, Sociology/Health Track

Hs Diploma