- Utilized Adobe Creative Suite to design both digital and print visual content. Collaborated with multiple branches and vendors to ensure visual materials met standards and adhered to brand guidelines.- Created professional social media designs across platforms such as LinkedIn, Instagram, and EDM, resulting in significant growth in customer interactions, with an increase of 200% to 500% compared to previous performance.- Updated product information and visual materials on the official website using Magento and HTML, ensuring consistency with brand identity.

- Utilized Photoshop, Illustrator and InDesign to create visual materials, digital graphics, and layouts for web, print, and social media. Collaborated with multiple departments and teams, ensuring alignment with diverse customer segments and adherence to brand guidelines- Demonstrating professional and creative branding skills through logo design and the creation of professional documents for subsidiary companies- Managing and creating post descriptions for social media platforms such as Instagram, Facebook, LinkedIn, and Chinese platforms (WeChat and Little Red Book). Resulted in an increase in followers on a weekly basis- Effectively collaborate with multiple teams within the project's timeframe

- Independently designing social media content for Facebook, LinkedIn, and Twitter using Adobe Suite- Collaborated with marketing managers and diverse clients to creatively design and deliver EDMs- Designed magazine layouts adhering to brand hierarchy

- Developed compelling content and designed layouts for social media posts and articles across official accounts of operated brands, including Bicester Village, Samsonite, and Omega, consistently achieving high click-through and read volumes- Performed data analysis on a weekly and monthly basis, summarizing findings and producing detailed reports based on the collected data- Conducted detailed user research and B2C analysis for brand integration strategy in Mainland China

- Manage brand official account- Design brand official posts’ layout and product display- Content creation for official posts