Getting to the heart of travel motivation, maximizing local economic impact and uplifting my community are what drive me every day in my current role as senior vice president of communications for Visit Alexandria. I am passionate about inclusive storytelling that inspires people to engage in meaningful life experiences through travel.Partnering with Visit Alexandra’s CEO, I transformed the organization to a digital content-first approach, grounded in rich storytelling and showcasing the latest trends and happenings. I grew a one-person communications operation to a dynamic five-person team to reach new audiences and establish Visit Alexandria as a media authority for visitors, locals and press outlets. My consensus-building and motivational leadership style has driven my team to achieve record-breaking results.My strengths lie in my strategic use of resources for effective budget management, prioritizing commitments that affect the entire organization for optimized ROI and impact, championing DEI efforts to better reflect all of Alexandria through strategic partnerships and diversity initiatives, and serving as a passionate and articulate spokesperson for the city. ‣ Transformed the organization to a digital content-first approach focused on storytelling and trends, influencing positive community relationships and supporting small businesses and hospitality staff. Tripled web traffic, increased social media followers from 12.5K to 185K+ and secured 1000+ press clips per year.‣ Elevated Alexandria’s national visibility and influenced economic impact, securing spots on top cities lists alongside Charleston, Sante Fe, and Savannah in Travel + Leisure, Condé Nast Traveler and Money.‣ Advanced diversity, equity and inclusion with new projects resulting in Black history coverage in ESSENCE, Condé Nast Traveler and The Washington Post and earned a 2022 HSMAI Adrian Award for a new campaign welcoming Black travelers.‣ Led organizational response to COVID-19 crisis, quickly transforming strategy to focus on residents, influencing low restaurant closure rate of 4% while the nationwide rate was 17%.My strengths include:Vision, Strategy and Cross-Functional Leadership | Team Development, Management and Retention | Economic Impact | Communications and Media Relations | Marketing and Digital Content | Diversity, Equity and Inclusion | Storytelling | Operations Efficiency | Stakeholder Relationships | Strategic Partnerships | Tourism and Hospitality | Small Business Promotion