Experienced marketing specialist with 4 years experience working across luxury travel, retail, FMCG & leisure industries.
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Senior Marketing SpecialistCunardAustralia -
Senior Marketing SpecialistPrincess Cruises Jul 2024 - PresentSydney, New South Wales, Australia -
Content Marketing ExecutiveHenderson Group May 2023 - May 2024·Developed & executed comprehensive digital strategies, staying abreast of industry trends & insights.· Produced digital assets for multiple platforms & placements, from statics, animation & short-form video. Experience with editing tools, Canva & InShot.· Copywriting & post copy creation, through keyword research & search campaign analysis, maximising SEO.· Activated organic & paid content on Facebook, Instagram, TikTok, & YouTube through Meta/ Creator Suites & Ads Manager. Managed social media budgets to maximize campaign objectives.· Managing relationships with external agencies, collaborating to measure & report on campaigns performance, against ROI and KPIs.· Managing influencer marketing strategies, identifying & onboarding, negotiating contracts, & ensuring seamless collaboration with relevant influencers. -
Assistant Brand ManagerHenderson Group Jan 2022 - May 2023· Developed & executed brand & promotional plans to align with business objectives & drive sales.· Collaborated with sales to execute bespoke marketing plans for store openings, & development projects for a network of 400 retailers.· Supported development of POS, promotional leaflets & signage, from initial brief to implementation. Experience using tools such as NielsenIQ.· Building merchandising strategies, communicating plans to key stakeholders for correct campaign implementation through sales & POS implementation guides.· Managed promotional calendar, consisting of direct mail & Out of Home campaigns, meeting tight print & distribution deadlines. -
Marketing AssistantLisburn & Castlereagh City Council Jul 2019 - Jul 2020· Website management experience through back-office hosting platforms. Applied strategic copywriting for SEO.· Utilised Google Analytics for monitoring campaign success & contributing to a website redevelopment.· Conducted B2C email marketing using MailChimp to design, build & distribute communications.· Drafted & fulfilled photography briefs, co-ordinating photo calls with press agencies. · Composed post-event press releases & coordinated PR activities with local media channels.· Managed digital communications, employing Hootsuite for streamlined scheduling & monitoring across platforms.· Experience using software such as Canva & InShot to edit short-from video.
Claire Murphy Education Details
Frequently Asked Questions about Claire Murphy
What company does Claire Murphy work for?
Claire Murphy works for Cunard
What is Claire Murphy's role at the current company?
Claire Murphy's current role is Senior Marketing Specialist.
What schools did Claire Murphy attend?
Claire Murphy attended Queen's University Belfast.
Who are Claire Murphy's colleagues?
Claire Murphy's colleagues are Arivanandham V, Valeria Mykhalyk, Freddie Withnall Dunn, Marlon Moratalla, Nicola Ricketts, Jeric Jamisola, James Louell Calaguas.
Not the Claire Murphy you were looking for?
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Claire Murphy
Sydney, Nsw -
Claire Murphy
Admitted As An Australian Legal Practitioner In The Supreme Court Of NswRandwick, Nsw1hotmail.com -
Claire Murphy
The Rocks, Nsw -
3yahoo.com, gmail.com, arn.com.au
1 +614208XXXXX
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