·Developed & executed comprehensive digital strategies, staying abreast of industry trends & insights.· Produced digital assets for multiple platforms & placements, from statics, animation & short-form video. Experience with editing tools, Canva & InShot.· Copywriting & post copy creation, through keyword research & search campaign analysis, maximising SEO.· Activated organic & paid content on Facebook, Instagram, TikTok, & YouTube through Meta/ Creator Suites & Ads Manager. Managed social media budgets to maximize campaign objectives.· Managing relationships with external agencies, collaborating to measure & report on campaigns performance, against ROI and KPIs.· Managing influencer marketing strategies, identifying & onboarding, negotiating contracts, & ensuring seamless collaboration with relevant influencers.

· Developed & executed brand & promotional plans to align with business objectives & drive sales.· Collaborated with sales to execute bespoke marketing plans for store openings, & development projects for a network of 400 retailers.· Supported development of POS, promotional leaflets & signage, from initial brief to implementation. Experience using tools such as NielsenIQ.· Building merchandising strategies, communicating plans to key stakeholders for correct campaign implementation through sales & POS implementation guides.· Managed promotional calendar, consisting of direct mail & Out of Home campaigns, meeting tight print & distribution deadlines.

· Website management experience through back-office hosting platforms. Applied strategic copywriting for SEO.· Utilised Google Analytics for monitoring campaign success & contributing to a website redevelopment.· Conducted B2C email marketing using MailChimp to design, build & distribute communications.· Drafted & fulfilled photography briefs, co-ordinating photo calls with press agencies. · Composed post-event press releases & coordinated PR activities with local media channels.· Managed digital communications, employing Hootsuite for streamlined scheduling & monitoring across platforms.· Experience using software such as Canva & InShot to edit short-from video.