Lead and drive the Branch in achieving profitability anchored on service excellence, providing wealth management to top clients in response to their current and future financial needs, and develop employees to their full potentials in a sales and service oriented environment.

Lead, coach and manage Retail Branch Team with support to the Branch Head in delivering customer driven service & sales culture, efficiency of service capability, operational quality and control of costs to meet the branch plan.

Lead, coach and manage Premier branch team and at the same time providing managerial support by closely managing and driving the individual and collective performance of the Premier Relationship Managers to maximize potential skills as well as achieving personal sales target with sales quality and compliance.

Assist Retail Branch Head in the delivery of customer driven service and sales, efficiency of service capability, operational quality and control of costs to meet the branch plan without compromising compliance to set standards and regulations.

Lead, coach and manage Middle Market branch team and at the same time providing managerial support by closely managing and driving the individual and collective performance of the Personal Banking Officers and support Branch Head in the delivery of customer driven sales and service.

Establish and maintain customer contact management and continually improve the standards of customer driven behavior by achieving personal sales goals and delivering a robust service and sales culture.