Claire Razimbaud Email & Phone Number

Ville De Paris, Île-De-France, France

Ville De Paris, Île-De-France, France

Identification et compréhension des besoins utilisateurs• Collecte et analyse des données quantitatives et qualitatives du trafic web (notamment via Matomo, sessions recordings, échanges avec les équipes SAV et opés)• Suivi des performances du site au quotidien (KPIs clés, plan de tag, analyse hebdo, etc.) et pilotage des différents outils liés à la conversion : Ab Tasty, Algolia…• Échanges avec les équipes métiers pour comprendre les pain points rencontrés sur le siteÉlaboration de la stratégie d’optimisations front-end• Identification des opportunités d'amélioration des éléments web pour augmenter le taux de conversion et alimentation du backlog• Définition, suivi et actualisation de la roadmap• Élaboration de la roadmap d’AB testsPilotage, conception et suivi des projets• Supervision de la recherche utilisateur et de la création des maquettes avec l’UX/UI Designer• Suivi des projets avec l’équipe IT : priorisation, rédaction des spécifications, réalisation des recettes et tests fonctionnels• Mesure des optimisationsOnsite• Traduction de la politique d’animation commerciale sur le site• Animation et accompagnement d’une équipe de deux personnes sur les mises à jour du site

Paris

User experience optimization• Analyzing the customer journeys and setting up improvements• Managing the TMA and monitoring the website• Defining and setting up A/B tests• Managing UX tests• Following and analyzing customer reviewsTraffic acquisitionSEA• Managing, supporting, and challenging the SEA agency• Defining the SEA BP: main objectives, budgets and KPIs• Testing and optimizing sponsored campaigns• Setting up reports and analysis• Working on SEO/SEA synergyDisplay campaigns• Set up partnership’s operations: definition of the campaign’s form (native ads, RTB, banners…), negotiations, visuals creation with the graphist• Followed and analyzed the campaigns resultsEcommerce projects managementTechnical website update (2020):• Leading of the request for proposal for CMS and development agency• Briefing and supervising the design studio• Writing of the functional specifications• Checking of the technical specificationsRedesign of the website and functional upgrade desktop + mobile (2017):• Defined the main objectives of the redesign• Wrote the graphic and functional specifications• Briefed and supervised the design studio• Coordinated the different agencies: UX agency, design studio, developers• Realized the acceptance tests and managed the website delivery

Région De Lille, France

• Set up of the promotional plan: followed-up of the schedule and contents, briefingof the e-merchandisers and web studio• Supported the e-merchandiser team: configuration of the automatic scoring, followed up of the different products environment, website’s observation

Région De Lille, France

• Supported the development of fashion lines: global vision of the fashion markets, comparative analysis between 3 Suisses and his competitors in order to define the best position possible for 3 Suisses (price range, fashion line’s compositions…)• Analyzed the promotional key moments• Benchmarked the competitors and textile industry

Londres, Royaume-Uni

Slurp.co.uk :• Managed the online catalog and e-merchandising• Optimized the product pages : vintages’ updates, enhancement with scores and criticsSlurpvin.fr :• Animated the website: calendar definition for the promotional key moments, wine stock forecasts with French suppliers, visuals making with the graphic studio• Managed the French newsletter: writing and analysis of the performances

Région De Toulouse, France

• Managed the e-commerce website planetecatch.fr : contents writing, visuals making with the graphic studio, newsletters sending• Managed the Facebook community : management and development of Planète Catch community• Created the new online shop with Prestashop

Product Manager

Master'S Degree In Management, Webmarketing Speciality

2-Year Further Education Course To Prepare For Entrance In A Business School

A Level, Major Economics & Social Sciences