Claire Wei Email & Phone Number

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

Strategic storytelling of Enterprise Community Development as the #1 Mid-Atlantic nonprofit housing provider through Enterprise's Equitable Path Forward: increase housing supply; advance racial equity; build resilience and upward mobility.

Washington D.C. Metro Area

Creative storytelling through the lens of strategic marketing communications to narrate EDENS' purpose: Enrich Community. Internal communications:- Established new and strengthened existing internal communications toolkits with protocols and plans on crisis management, COVID initiatives, and tenant relations- Supported C-suite and senior leadership with prep docs and talking points for speaking engagements- Served as a primary point of contact and communications counsel for all regions and departments regarding media inquiries and outreach- Incorporated key company initiatives into internal campaigns that align with company’s core shareholder KPIs- Monitored current COVID and industry media activity to compile weekly briefs outlining trends, insight, and potential risks - Produced quarterly company Town Halls with cross-functional support to deliver comprehensive portfolio-wide roundups- Wrote and reviewed editorial content for EDENS’ intranet page and weekly newsletters- Served as a resource on a various areas including but not limited to researching, analyzing, and making recommendations on overall communications strategiesExternal communications:- Partnered with web and design teams to enhance the website’s visual storytelling to further communicate EDENS’ purpose to “enrich community”- Drove EDENS’ brand awareness through strategic retail partnership campaigns that concurrently bolstered tenants’ sales- Drafted press materials and top-line messaging for corporate and tenant-level media outreach - Converted inopportune media inquiries into high-impact stories that increased visibility of EDENS’ community-enrichment efforts- Wrote editorial content for multiple digital marketing channels including website, social media, and email that reinforced company values and mission- Compiled monthly internal press reports and quarterly Board Meeting presentations with earned media value and impressions

Washington D.C

Served as both Account Director and PR Director for up to ten national home & design accounts:Account management responsibilities include:- Manage internal and agency teams to create new online landscapes through digital marketing strategies using various data sets and tools (e.g. Google Analytics, CRM, retargeting, social media, blogs)- Strategize quarterly content calendars for clients’ marketing initiatives: public relations, digital, email, social media, corporate communications- Advise clients on long-range and short-term business objectives and management timelines- Generate new business development by targeting prospective clients' potential pressure points Public relations responsibilities include: - Develop and launch creative marketing strategies for clients that merge digital communications with public relations campaigns- Advance clients' brand recognition among consumers through strategic magazine features and prominent editorial coverage -- 10x ROI and over $10 million in earned media cumulatively- Manage strategic planning and execution of all media outreach initiatives from events and product launches to designer meet-and-greets and presentations

Los Angeles, Ca

Served as daily liason for Wildwood Lamps, Jonathan Charles, Hancock & Moore, Jessica Charles, Councill, Thomas & Gray, Modway Furniture- Devised corporate communication plans merging social media, advertising, public relations, and digital marketing for cohesive brand messaging- Produced content, design layouts, and HTML programming for email marketing campaigns- Collaborated with magazine editors on expanded editorials for top-tier placements - Secured editorial coverage in print, broadcast, online outlets (national, regional and international)

Los Angeles, Ca

- Managed strategic planning and execution of all brand messaging campaigns for various accounts: Omnia Leather, Jessica Charles, Cabot Wrenn, Belstone, Hancock & Moore- Acted as daily liaison between select regional clients and the media- Wrote content for client e-newsletters, press releases, and marketing materials- Analyzed and compiled monthly progress reports on email marketing and public relations campaigns for all accounts- Maintained social media communications for Wildwood Lamps and Jonathan Charles- Reached out to various regional and national media outlets for product placements

Los Angeles, Ca

- Assisted Account Manager on various PR-related tasks- Drafted and wrote press releases for five accounts- Researched current trends in home furnishings industry for clients' e-newsletters- Coordinated with Account Manager on media kits and press packets- Wrote ad copy for POP materials and digital projects- Supported the Art Director with location scouting and product pulls for clients' photo shoots

Los Angeles, Ca

- Wrote and drafted press releases and produced media kits- Reached out to various regional and national media outlets for product placements- Conducted editor/buyer contact through communication, pitching, and appointments- Assisted designer with collection launches and showroom events- Coordinated with photo shoots and press pulls

Santa Barbara, California

- Increased Facebook following by 10% every month by sharing latest beauty trends from research- Strengthened visual presentation of the salon’s website by suggesting key changes to owner- Established, monitored, and optimized paid social media campaigns across Facebook- Created presentations for potential new clients to highlight the salon’s unique services