Claire Selius Email & Phone Number

•Leader of marketing and creative strategy for 250 local Big Brothers Big Sisters agencies across the nation•Design and creator of collateral assets for use nationally• Create and send all external email communication to list of 450,000•Work with corporate partner brands to create assets and combined campaign strategies(NFL, Express, Merrell, Starbucks, Nordstrom Rack, Old Spice)•Initiate and execute photoshoots for national use•Support all agencies with marketing and communications inquires•Manage brand guidelines and work with agencies for brand compliance• Visually bring JEDI to life in assets and branding•Work across departments to create curated messaging and design• Collaborate with and manage all external creative contractors and partners

Tampa, Florida, United States

•Leader of marketing and creative strategy for 250 local Big Brothers Big Sisters agencies across the nation•Design and creator of collateral assets for use nationally• Create and send all external email communication to list of 450,000•Work with corporate partner brands to create assets and combined campaign strategies(NFL, Express, Merrell, Starbucks, Nordstrom Rack, Old Spice)•Initiate and execute photoshoots for national use•Support all agencies with marketing and communications inquires•Manage brand guidelines and work with agencies for brand compliance• Visually bring JEDI to life in assets and branding•Work across departments to create curated messaging and design• Collaborate with and manage all external creative contractors and partners

•Created trusted partnerships with Tampa Bay Charities as well as small and large organizations. •Generated 500% increase from 2012 to 2019 for event participation using creative marketing and communication strategies.•Donated over $10,000 to Tampa Bay Charities •Handled all race operations of four races per year which included ordering, inventory, marketing, creative, sponsorships, outreach, tech•Managed multi-channel marketing campaigns including co-marketing with other road races, distributing race collateral to local businesses, email campaigns, executing Facebook targeted ads, and editing website through HTML and WordPress.•Created and distributed race survey to all participants which collected vital data used to improve all aspects of races. •Averaged 28% open rate and 3.6% click rate for E-blasts using Exact Target and Mail Chimp platforms, which exceeds the industry average by 7% in open rate, and .5% in click rate.

Tampa/St. Petersburg, Florida Area

•Leader of marketing strategy for seven counties across Tampa Bay•Elevated brand to national recognition•Chief agency photographer and director of photo and video shoots•Manage ‘Digital Engagement Specialist’ employee•Create all collateral pieces using Adobe Creative Cloud•Effie award winner for click-bait marketing initiative collaboration with 22Squared•Videographer Distinction award winner for collaboration with HCP Associates

Saint Petersburg Metropolitan Area

Adjunct Professor teaching Business Communication and Public Speaking

Tampa/St. Petersburg, Florida Area

•Worked with the Director of Marketing to create and implement an effective, marketing strategy to support consumer growth. •Partnered with sales to drive leads among prospective franchise candidates, creating link building campaigns, SEO/SEM strategy, developing content, and more. •Developed strategy and content for social media platforms including Facebook, Twitter and You Tube as well company blogs, LinkedIn and other communities•Developed, tested, and implemented local marketing and advertising initiatives aimed at generating registrations and top-line revenue for our franchisees •Functioned as a consultant to franchise network by focusing their local marketing efforts on building members and generating registrations/revenue o Ranked #1 Children’s Fitness Franchise – Entrepreneur Magazineo Ranked #1 Youth Sports Franchise - INC Magazineo Listed among INC Magazine’s 5000 Fastest Growing Companies the past four yearso Received Franchise Business Review’s Top 50 in Franchisee Satisfaction Award

St. Petersburg

•Created and maintained a positive client agency relationship through various forms of communication including email, phone calls, and face-to-face meetings•Tracked budgets, composed quarterly presentations, and compiled agenda and conference reports for 5-7 clients simultaneously•Acted as a liaison between the client and internal marketing team•Participated in strategic discussions and meetings to insure client goals are obtained and/or exceeded •Use Marin interface to pull data for internal and client usage and track online search engine marketing campaigns•Lead and assisted with weekly client/agency meetings in order to review weekly client reports and campaign updates•Researched competition through various outlets such as Hitwise and Google Insights•Stayed apprised of recent happenings and updates in the ad industry

•Trained employees on correct retrieval of census materials, including on the job training. •Managed and supervised a group of 12 employees.•Approved questionnaires and pay forms turned in by employees.•Dealt with any employee issues that may arise, including termination, unsatisfactory paperwork and poor work ethic.•Dealt with non-compliant individuals

St. Petersburg, Fl

•Assisted in creating communication plans and collateral items•Designed newsletters and website content•Publicized and organized events.•Communicated with and updated current AARP members.

Reached out to alumni, students and parents providing updates on current events and raise funds for various University programs.

Reached out to alumni, students and parents in order to update on current events and raise funds.Became one of the top three fund-raisers in a group of over 30 student employees.

Ma, Strategic Communication Management

Thesis titled, "The Effect of Color Congruency and Involvement on Non-Profit Organizational Messaging;".

Ba, Speech Communication

Activities and Societies: Lambda Pi Eta President, PRSSA, Ultimate Frisbee Graduated Magna Cum-Laude