Founder of furlife, a mobile app designed to help pets live longer, healthier lives, through health tracking and curated products and services. Start-up incubated within Pasture Holdings Ltd.- Led the end-to-end creation of furlife from ideation to launch, encompassing funding, development, and marketing- Managed daily operations, supplier sourcing, and financial projections, achieving a 2X increase in average revenue within three months.- Secured $100K+ in external funding and initiated comprehensive branding and marketing campaigns across digital and physical platforms, enhancing brand visibility and media awareness.- Secured a partnership with a government agency to promote the wellbeing of pets- Organized and executed community-engagement events, such as dog-owner pack walks and dog-friendly menu collaborations with F&B venues.

- Spearheaded the development and launch of the furlife pet health management app, leading to the creation of a new business vertical- Played a key role in the company's public listing (UUK:SGX)- Participated in strategic M&A meetings to drive business growth and market expansion- Managed pasturegroup.com's website, and developed e-commerce stores to sell medical supplies and pet products, creating two new B2C audiences for a company that was exclusively B2B

- Researched and wrote articles on lifestyle, fashion, travel, culture, and human interest for publications such as CLEO, Her World, and SilverKris.- Developed brand voice and communication strategies for small businesses in the fitness, fashion, and finance sectors.

- Developed content strategies for YouTube’s social media, increasing engagement and ensuring brand consistency across global and regional markets.- Designed user journey frameworks for the FanFest festival, enhancing user experience and streamlining content creation processes.- Led message ideation and template creation for social media campaigns across APAC, fostering a cohesive regional marketing approach.

- Established and maintained a consistent tone of voice and brand guardrails for YouTube’s social media presence.- Grew the @youtubefanfest Instagram follower count by 120% and improved net positive sentiment by 1.6X through strategic community management.-Analyzed KPIs to identify growth opportunities, partnering with YouTube creators for native content that strengthened relationships with key opinion leaders (KOLs) and their audiences.

-Create on-brand copy for online and offline channels including captions for social media, taglines for stickers, and conceptualizing event names. -Engage the target market and increase brand engagement by organizing and promoting events such as Heatwave, a 100km run. -Curate products for in-store guests based on their lifestyle and fitness routine

-Liaised between Professors, store manager and Course Pack Ancillary to produce course packs for all 2,500 Desautels undergraduate students-Train new staff on how to use systems and routine procedures-Worked remotely while in Asia to communicate with necessary contacts to organize timely printing and delivery of course packs back in Montreal

- Hired and managed club executives - Tripled the number of membership signups (compared to previous years) during to McGill's Activities Night- First event raised funds that amounted to the total combined profit of last year’s events

-Facilitate the organization of the Sustainability Network's events by booking venues, creating promotional material, and coordinating with external third parties

-Develop and research story ideas to create interest in Asia's luxury segment-Publish online content to support trends in the luxury industry with a focus on lifestyle, beauty, travel and fashion -Research and interview necessary subjects for articles

-Assist the Editorial Director in transcribing interviews-Publish content for Prestige Online-Curate press material and compose write-ups for the magazine -Compile research for articles and interviews

-Liaised between clients and designers-Managed the servicing side of accounts for clients such as NTUC Income and Kia -Google Analytics to track and interpret website data and statistics -Research market trends-Social media account maintenance -Create presentations for internal purposes

-Developed activities to engage the undergraduate management faculty-Encourage involvement throughout McGill-Coordinated subsidized weekly yoga sessions in the management faculty to provide a healthy stress relief option for students

-Aided students with disabilities by taking notes during their classes-Summarized class notes in a concise and organized manner -Uploaded notes onto an online database in a timely manner