Claire Spakowski Email & Phone Number

Chicago, Illinois

Research user behavior to optimize our lead generation websites. Use a variety of tools for AB testing, heat mapping, user testing, and competitive analysis to outline CRO, technical development, and SEO roadmap. Coordinate strategy with Marketing Automation and Paid Media counterparts to create a holistic user experience across all platforms. Proficient in analyzing website performance and leading strong teams to achieve business goals. > Lead team of digital specialists who help execute digital strategy and daily operations> Increase qualified traffic through SEO strategy including keyword analysis, technical site health, and testing content. > Develop CRO strategy through AB testing, heat mapping, user testing, and behavior analysis> Using agile methodology, work closely with IT to determine development strategy and plan sprint deployment cycle for enhancements and bug fixes> Partner with Paid Media and Marketing/Email Automation teams to develop personalization strategy and optimize cross-channel performance> Analyze website metrics and inquiry/application performance to communicate results with leadership and future strategy for improvement> Promoted to Senior Web/UX Manager May of 2022

Chicago, Il

> Drove inquiries through website optimization for three healthcare institutions> Improve usability through AB testing, user testing, and heatmapping> Managed projects like GA360 implementation and, CMS migration> Tested backend implementation during bi-weekly sprints> Analyzed website performance using GA360> Worked with SEO agency to execute and advise on SEO strategy.

Chicago, Illinois

> Lead website strategy and design > Ensured website was user friendly and best served the needs of all audiences: prospects, current students and families, and alumni> Lead rollout of integrated website, CMS, LMS and alumni platforms> Lead marketing department, budget and all marketing decisions for the school> Produce and/or review all external communication for the school> Plan and execute print and digital media strategy > Align all content and messaging with the overall strategy and mission > Implemented CRM software to track leads and analyze the success of marketing and recruiting efforts> Tracked increase in engagement on social media using respective platform analytics and mobile/website traffic using Google Analytics > Strategize, produce and coordinate press release efforts to effectively promote the school and increase awareness> Lead broadcasting team resulting in highest grossing student run broadcasting channel in Illinois on NFHS Network> Manage school website which includes building forms and landing pages, producing and analyzing email campaigns and UX > Led vetting process of new management and school administration system> Collaborate with the President and leadership council to strengthen the Mount Carmel brand in all departments: academics, alumni, advancement, athletics, and operations

Chicago, Illinois

> Manage website content, development and design > Supported website redesign> Support marketing and enrollment team in engaging prospective students> Work with Technology and Integrated Media to create video content and create content for social media > Create all content for press releases, promote with local media outlets and manage media lists> Support all school departments as needed

Schaumburg, Illinois

> Provide technical diagnosis and remediation for Ariba procurement optimization systems software users of Fortune 500 Company with 36,000 employees> Collect data on technical issues, identify patterns and suggest solutions to improve the software and resolve issues to ensure complete client satisfaction > Developed e-forms to move a paper based tool to an electronic form that will streamline the approval process and improve information compliance

Chicago, Illinois

> Determined sales opportunities by collaborating with vendors such as Coca-Cola and Nabisco. Drove 3% sales increase in softlines department> Lead new store and company initiatives including implementing new logistics processes, execute company-wide merchandising tests and directions, and helped in opening first Target Canada store > Proactively leveraged tools, reports, and processes to drive an efficient and productive team which lead to meeting or beating budget goals

Chicago, Illinois

> Led safety initiatives to ensure a quality fitness environment for all. > Promoted three times from beginning of employment. > Delivered effective and efficient conflict resolution for patrons and employees through responsive customer service and communication. > Helped to create new processes and practices and trained over six new employees. > As part of a 12 person team, developed and hired new building managers.

Chicago, Illinois

> Created media to post on various employment websites to advise job seekers on finding a career.> Identified media trends to best target potential clients and job seekers. > Observed interviewers evaluating resumes of job seekers and prepared clients for interviews.

Marketing, History Of Art And Architecture

Certificate, Digital Marketing And Integrated Communications

Education record