Claire Starkey Email & Phone Number

Auckland, New Zealand

Auckland, New Zealand

Singapore

Using visual storytelling to connect Netflix’s brand and titles with relevant audiences in an agile, fast-paced work environment.• Overseeing department budgets, deadlines and creative output. • Using insights, data and analysis to identify story angles and messaging, and create content that connected Netflix titles and the Masterbrand with relevant audiences across the regions and negate any negative sentiment we wanted to get ahead of. • Overseeing content creation from opportunity identification through to final delivery. This included briefing/scripting, creative direction, production, and pitching bespoke press opportunities. • Working closely with internal partners, agencies, media, freelancers and talent globally. • Member of country and regional leadership teams, helping drive overarching regional strategy and business culture. Communicating our team’s vision and strategy, and working with other departments to amplify share of voice in market. • Hiring, managing and coaching team members.

Singapore

Leading a team to create original, fresh and engaging content for the target audience across all platforms including print, social media and digital. • Creating and implementing strategic direction for the brand; including overseeing rebranding and style shifts (design, tone). • Analysing data and identifying growth areas (new platforms, new forms of content) for both the market and audience and successfully transitioning the team to produce captivating content in these new areas.• Content creation across multiple platforms (print, digital, social) and mediums (copy, video, photo and social media, POS). This included writing and editing content (inc. articles, press releases, advertorials, marketing campaign collaterals) and overseeing design across all platforms; creating visual and video content for social media.• Overseeing commercial and marketing projects and working closely with clients, influencers and celebrities, internal partners to deliver results.• Business leadership: Managing a team of 11, accountability for budgets and deadlines across all work streams.

Sydney, Australia

Responsible for helming both titles; establishing and leading the new brand direction and creating strong connections with multiple target audiences. • Undertaking long term strategy (proactive and reactive) and creative content planning. • Accountability for editorial budgets and relevant deadlines; working closely with the editors to ensure content produced aligned with the brand strategy; identifying growth areas for the market and audience. • Project management: conceptualising and presenting ideas, creating P+Ls, setting and working to tight deadlines, creating project/business identity and messaging. • Conceptualising and overseeing PR/marketing projects and working closely with clients, influencers and celebrities, and internal teams to deliver results.• Writing and editing content (inc. articles, advertorials, business presentations); creating visual and video content.• Managing a team of 13 and leading the change processes to successfully transition the team to produce captivating content in new areas.

Identifying and creating brand extension and licensing opportunities in the Youth market. • Project management - conceptualising and presentation of ideas, costing all aspects of the project and creating P+Ls; as well as setting and working to tight budgets and deadlines. • Identifying and overseeing brand partnership and consumer licensing opportunities. • Acting as Editor on brand extensions and managing teams of freelancers to create memorable and successful products. • Writing and editing content and overseeing design across all platforms. • Acting as a brand spokesperson on television and radio.

Key responsibilities included contributing to Girlfriend’s editorial, online and design direction and brainstorming creative advertising pitches and editorial campaigns. Writing and editing content (print, digital, social), briefing freelancers.

Responsible for running the Total Girl brand; including editorial content across website, print, brand extensions and campaigns. Writing and editing content (inc. articles, business presentations, advertorials) and overseeing design across all platforms; creating visual and video content.

London, United Kingdom

Auckland, New Zealand

Auckland, New Zealand