After years of leading complex negotiations and closing multi-million dollar deals at Apple, I know what makes a compelling offer. It usually all comes down to only two things: perfect timing and the right price.But what does "the right price" look like? I’ve built countless pricing models throughout my career and found myself in intense negotiation rooms. Trust me — the solution is not always as straightforward as a list price suggests. There can be many right answers.This realization sparked the birth of ergo. I created this company to bring a solution to brands who want a better pricing strategy, who are struggling to move their inventory, or who are looking for pricing data that just isn't out there.But ergo doesn't stop there. We want to empower consumers like you, ensuring that everyone can snag their desired products at a price that thrills them.So whether you're a brand seeking a game-changing pricing strategy or a savvy shopper hunting for the perfect deal, ergo is here to make it happen.