• I planned and managed a complete transformation of the programme to improve quality, customer experience and output.• I lead and manage a team of 10 Regional Associates with responsibility for the delivery of the pre-departure expedition programme.• I am responsible for all aspects of programme delivery; content, delivery, resources, logistics and training.• I worked with Bangor University to submit two successful funding applications for PhD’s researching the physical and psychological preparation needs of young people going on Outlook Expeditions.• I developed a new line of adventure travel products to compliment school expeditions and brought them to market.

• Transformed marketing from a team that produced brochures, paper mailshots and headed paper to a key area of the business that uses intelligence to maximise return from potential customers• Created and implemented an annual multi-channel marketing and communications plan• Planned, managed and adhered to a 60k marketing budget• Generated ideas for new products and new markets• Managed a small internal team and external agencies • Generated leads through email campaigns, social media and data capture and nurtured these through targeted messaging based on customer profile.• Led a complete company re-brand • Managed the implementation of a CRM connected sales and marketing website.• Conducted market research, insights and competitor analysis• Oversaw production of content and marketing materials• Acted as the main point of content with partners organisations and sought opportunity for increased benefit

I joined Outlook as a Marketing Executive supporting production of marketing materials, website management and copy writing.

• Taught the Physical Education curriculum across the KS2 and KS3 range on a maternity cover contract. • Taught Maths and Citizenship to KS3 classes. • Planned lessons to meet both the demands of the curriculum and the needs of the individuals within my class• Tracked progress through regular monitoring and assessment. • Provided opportunities for and supported extra-curricular activity including sports clubs and fixtures and Outdoor Education provision.• Inspired learning in young people with a range of learning styles and needs• Developed my leadership, management, negotiation and communication skills – there is no harder team to manage than a class of children.

• Planned and delivered taster and progressive outdoor activity courses some leading to National Governing Body qualifications at both a centre based location in Worcestershire and North Wales.• Prepared risk assessments.• Assisted in the development of centre procedures and child protection training. • Led and designed programmes for trainee instructors and volunteers.• Assessed young people for the Duke of Edinburgh scheme and supported Worcestershire schools in their organisation of expeditions for this award.• Developed my personal technical and coaching skills and obtained a number of water and land based NGB awards and qualifications.